Ethics and Diversity in Uber Organisation

Running Head: UBER ORGANISATION
UBER ORGANISATION
Name of the Student:
Name of University:
Author Note:

1UBER ORGANISATION
Executive summary
Uber is considered to be one of the leading taxi services companies all over the world. Recently
the company is facing severe problem while expanding its business in Australia. There are
several reasons that identify the defects in the organisational structures of Uber along with its
negligence upon the ethics and values. On the backdrop of this context, this report intends to deal
with the organisational structure and values of Uber and find out the loopholes through concrete
research methodology. Both the primary and secondary research data are used in this research in
order to get a conclusive evidence regarding the malpractices that are prevalent in Uber for a
long period of time. Identifying the organisational values and objectives through Morgan’s
metaphors helped to find out the discrepancies between the organisational values and the real
time scenario. Therefore, it can concluded that it is a high challenge for the new CEO of Uber to
refurbish its organisational structure and reshape the workplace environment.

2UBER ORGANISATION
Table of Contents
Introduction......................................................................................................................................3
Research methodology.....................................................................................................................3
Sample techniques...........................................................................................................................5
Analysis of data...............................................................................................................................5
Vision and values of the organisation..............................................................................................6
Organisational theory.......................................................................................................................8
Ethics and diversity..........................................................................................................................9
Conclusion.......................................................................................................................................9
Reference.......................................................................................................................................11

3UBER ORGANISATION
Introduction
UBER is an American multinational transportation network company that operates in
many countries across the globe. Peer to peer ride sharing and ride service hailing are the
important services the UBER offers to its customers accompanied with food delivery. The
operations of UBER in Australia does not have a long history in fact the company is somewhat
new in the Australian market. In October 2012 UBER launched its services in Australia
(uber.com, 2019). Since its inception in the Australian market UBER faces increase in its service
demand but in compare to the average taxi rides. There are some internal factors that affect the
steady growth and competitiveness of UBER in the Australian market. From the report of
Forsyth (2019) it can be derived that the workplace environment in UBER is not flexible and
effective enough to deal with sexual harassment within the organisation and the company is also
failed to deal with the racial assaults and abusiveness that drivers were often faced in Australia.
Based on this understanding, it can be stated that this report is going to investigate ethics and
diversity that UBER is focusing in course of dealing with the employees and the drivers. The
role of the managers and their preference towards ethical and diverse workforce culture in course
of the business orientation in UBER
Research methodology
The reason to choose this methodology is to design a complete framework that is
associated with the variables to identify the research problem. From the research of Clark et al.
(2017) it can be stated that the role of the organisation is to set a number of solutions that are
associated with the research problem and entitled to provide proper mitigation strategy relevant