The Effects of Mission Statement Design on Behavioral Intention

CASE STUDY

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Table of Contents
Introduction................................................................................................................................3
Company description.................................................................................................................3
A. Description of the organizational culture..........................................................................3
The structure of strategic decision-making................................................................................4
B. Description of the strategic team structure.......................................................................4
C. External and Internal influence..........................................................................................4
Present strategic plan..................................................................................................................5
D. Benefits and drawbacks.....................................................................................................5
Conclusion..................................................................................................................................6
Reference list..............................................................................................................................7

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Introduction
Proper strategic planning and organizational culture help a firm to gain a competitive
advantage. Improper planning and lack of resources create barriers in the planning process.
This impacts in future growth of the organization. EZ-pleeze is a well-established firm whose
necessary components for strategic planning are discussed in this essay.
Company description
A. Description of the organizational culture
EZ-Pleeze has successfully developed a good organizational culture that supports
innovation and creativity. The leaders of this company believe that employees are valuable
for this company. Due to this reason, this organization provides opportunities of development
and growth to employees through training, employee credit unions and promotions. They
look after wellbeing and safety of their employees. Employees get motivation from the
leaders about respecting others and working collaboratively. As per the case study, it has
been found that organizational culture of this company provides values to the needs of
customers through relying on innovation and creativity.
1. Appropriateness of mission statement
The mission statement of this company is postulating that they want to deliver the best
quality products and services to customers. This organization believes that they need to invest
in ensuring wellbeing and safety of their employees. Additionally, EZ-pleeze is dedicated to
being creative and innovative for developing consistent profitability for the benefit of its
shareholders. As mentioned by West (3), the mission statement must represent the values of
the company along with its business intention. This mission statement is appropriate as it is
displaying that EZ-pleeze is paying value to the needs of all of its stakeholders.
2. Appropriateness of vision statement