Organizational Creativity and Innovation

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Organizational Creativity and Innovation
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Organizational Creativity and Innovation 2
Organizational Creativity and Innovation
Question 1
Apple is an American Multinational company which has been globally considered as the
number one innovative company. Its innovative strategy has been based on launching new
products and innovative business models (Winter, Battisti, Burström & Luukkainen, 2018).
There are different ways in which innovation and strategy work together at Apple Inc. Apple has
innovative leaders who think regarding platforms that push the rate of innovation. With these
innovative leaders, they can create a vision, mission, and goals for the organization (Meyer,
2018). Take, for instance; Steve Jobs was able to create values, mission, and vision that has been
adopted by Apple. An example of a mission statement can be given by the 2017 mission
statement: “Apple designs Macs, the best personal computers in the world, along with OS X,
iLife, iWork and professional software. Apple leads the digital music revolution with its iPods
and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone
and App store, and it is defining the future of mobile media and computing devices with the
iPad.” In the mission statement, there is a description of their products and the states of their
products. With this mission statement, employees and leaders will be motivated to work
delivering the best products to consumers and fulfilling the mission objective of the organization.
When it comes to the vision statement of Apple, employees are guided in ways in which they are
encouraged to keep their products simple in regards to product design and development.
Secondly, Apple has an organizational culture where they take motivation from the
mistakes that they make. As an illustration before the launch of its innovative product, Apple
completely mired the demand of the market. With the help of their innovative leaders, they had
to rethink their strategies when it came to market penetration. In this scenario, Apple needed

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skilled teams, therefore, with the help of Steve Jobs, Apple was able to form an iPod team who
were working on both software and hardware. Apple’s innovation and strategy has been
motivated by the needs of the consumers (Wilson, 2018). With this, they have designed products
based on market needs and preferences. As a result, they have been able to penetrate the market
and increase their market share compared to other rival companies.
Question 2
Apple has been able to produce consistent products. A closer scrutiny of Apple products
indicates that they are all having similar basic product design and architecture. Because of this
product consistencies, an Apple customer will always have an idea of the products to buy once
he or she gets into the market (Langley & Leyshon, 2017). Secondly, Apple has been introducing
innovation periodically. With these new innovative products, consumers will be having different
types of products to enjoy that are being provided by the company. These innovative products
give consumers an opportunity to use Apple products at all times in the houses or while driving
(Giachetti, 2018). For example, we have the iTunes music platform. These new innovative
products have made Apple stay ahead of rival companies as they increase their market share in a
competitive market. Thirdly, Apple products have been equipped with a sense of attraction due
to the packaging, product design and the user interface experiences (Meyer, 2018). Apple has
been able to make its products and attractive through having bright colors, user-friendly interface
hence maintaining customer loyalty.
Furthermore, Apple has been selling its products to schools and universities. As a result,
they have a transformed “classrooms into showrooms”. As a result, students using Apple
products become comfortable using these products. This is a strategy towards creating brand
awareness. With this, Apple captures consumers without even knowing that they are customers.