The International Journal of Business in Society

Running head: Apple: Management
Apple: Management Paper
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1Apple: Managmet Paper
Impact of Tim Cook and Management Style
Apple being the most reputed company in the global market is guided by potential
manager of the company. The current CEO of the company Tim Cook has been the most
desirable and potent member of the company. Tim was Apple’s Chief Operating Officer and he
was responsible for company’s operations and worldwide sales. When Tim Cook became the
CEO of Apple in the year 2011 he was able to reduce the inventory stock of the company to $78
million worth of unsold Macs which is down from $400 million. He also made some effective
changes such as cutting down some of the suppliers of Apple. Now at present Apple works only
with the suppliers who are closer to the Apple’s factories and the company is able to outsource
easily. Cook has also invested in effective enterprise resource planning system. This provides the
whole team of Apple with appropriate data and information about the supply chain.
The management style posed by Tim Cook is transformational style. Yes the management style
is found to be effective for the organization since the transformational style aims at provoking
the employees to be innovative and intuitive. The typical story told about Tim Cook is when Tim
cook was interviewed for the job as Vice President he fascinated all the members through his
operational ideas. Those ideas were actually implemented when he was hired.
Impact of Katherine Adams and Management Style
Another manager who has been an important member of the organization who has
contributed towards the organization is Katherine Adams. Katherine Adams is the Senior Vice
President and General Counsel, she has been a seasoned leader with her outstanding judgment.
The manager has been dealing with the legal issues of the company such as intellectual property,
corporate governance, litigations, global security and many more responsibilities.

2Apple: Managmet Paper
The management style which is posed by Katherine Adams is quiet serious and
transactional so as to make sure the task is done properly (McLaughlin & Bridgman 2017). The
job is Katherine Adams is strict and needs enough attention and that is why transactional style is
effective for the organizational. The typical story told about Katherine Adams she is very strict
and tend to be autocratic in her workplace.
Corporate Mission, Values and Culture
The mission statement of Apple is to provide the best experience of the Apple users
through the company’s innovative software, hardware and services. The corporate value of the
company is they produce products they believe in. They aims to create a positive difference in
the society as produce profit as well (Tanimoto 2019). They believe each and every person in the
organization is important and has obligation and opportunity to make a difference in the
organization.
The corporate culture of Apple is foster creative innovation. The company’s main focus
is driving invention and innovation that involves creativity that effectively challenges standards
and conventions.
The mission and value of the company are the statements which provide the company a
direction to proceed and approach towards success. The statements keep everyone in the
organization focused and given them potential to give their best (NARAYAN and RAMU 2018).
The culture of the company is the personality behavior and believes of the company which
signifies reputation and transaction of the organization.
Diversity in Apple

3Apple: Managmet Paper
Yes, the Company Apple value diversity. Since, Apple aims at fostering innovation
within the workplace, diversity and inclusion is highly encouraged by Apple. Apple value
individuality and this can be demonstrated through below mentioned data.
Women at Apple
Figure: Women at Apple
Source: (Apple 2020).
Hiring Minorities in Apple
Figure: Hiring Minorities in Apple

4Apple: Managmet Paper
Source: (Apple 2020).
According to the report of Denise Young Smith, the Vice President of diversity and
inclusion comments Apple needs to make more effort on diversity. At workforce level the report
of Apple states Apple has 68% male and 32% female, 56% white, 12% Hispanic, 19% Asian and
3% black. At leadership level 71% men are leaders, 66% are white, 1% is multi-racial, 7% is
Hispanic and 3% is black. From the above representation it can be said that Apple highly believe
in fostering diversity thus, has become a multigenerational and multi-cultured company.
However, the company will have to put more effort on diversity in its workplace.
Corporate Social Responsibility at Apple
It has been reported that the company has unethical business practices. In 2011, the
company was accused for environmental destructions. In the year 2011, on April 21 Greenpeace
released a report claiming that Apple data centers are consuming 2% of the global electricity and
the amount is increasing (Price, 2020). This accusation has made the company to think about
corporate social responsibility and how to overcome the issue. However, in 2012, the company
came with an idea and strategy, Apple redesigned its iMac using 67% fewer carbon emissions
than the previous generation and using 68% less material for the product. The products are made
up of 30% recycled content which helps the company to oblige according to corporate social
responsibility approaches (Clarke and Boersma 2017).
Benefits of the Company for Employees
There are number of benefits which has been provided by Apple, but below mentioned benefits
makes the company unique and a happy place to work.
 There are attractive discounts on apple products to the employees.

5Apple: Managmet Paper
 Parental leave for parents, mother can take four week of paid leave before child birth and
14 weeks after child birth.
 Gym credit $300 annually for employees.
 12 days paid off leave for the new hires.
The other companies provides similar kind of benefits but however, Apple aims at providing the
best benefit to its employees in order to keep them motivated.
Attributes Apple Inc. seek from Employee
The attributes Apple seek from their employees is brilliance, dedication, creativeness, obsessive
curiosity, determination. Moreover, the employee must be excellent in software and hardware
troubleshooting, customer care and planning.
The employee who is innovative, creative and has urge to think beyond the walls will be happy
working for Apple Inc.

6Apple: Managmet Paper
Reference
Apple (2020). Inclusion & Diversity. [Online] Apple. Available at:
https://www.apple.com/diversity/ [Accessed 14 Jan. 2020].
Clarke, T. and Boersma, M., 2017. The governance of global value chains: Unresolved human
rights, environmental and ethical dilemmas in the apple supply chain. Journal of Business
Ethics, 143(1), pp.111-131.
McLaughlin, C., & Bridgman, T. (2017). Apple and the true costs of production. In The Dark
Side 3 (pp. 66-71). Routledge.
Miller, T. and Maxwell, R., 2016. Apple. In Global Media Giants (pp. 383-396). Routledge.
NARAYAN, S.V. and RAMU, M., 2018. A STUDY ON ORGANISATION CULTURE OF
APPLE COMPANY. International Journal of Pure and Applied Mathematics, 120(5), pp.3797-
3808.
Price, D. (2020). Why Apple was bad for the environment (and why that's changing). [online]
Macworld UK. Available at: https://www.macworld.co.uk/feature/apple/complete-guide-apples-
environmental-impact-green-policies-3450263/ [Accessed 14 Jan. 2020].
Ritesh, A. and Mehrotra, R., 2017. Innovative attributes of employee relationship management
and its impact on retention in software industry. Employee Relatsh Manag, 6(1), pp.37-43.
Tanimoto, K., 2019. Do multi-stakeholder initiatives make for better CSR?. Corporate
Governance: The International Journal of Business in Society.