The macro environmental factors

Running Head: MANAGEMENT 0
INTRODUCTION TO
MARKETING

MANAGEMENT 1
Case Questions and Answer
1) For any individual, needs are known to be the basic human requirement (Schwartz,
2012). In terms of physical needs, Jollibee serves the need for food for human
existence. The next needs are the social needs and in relation with the fast food chain
like Jollibee, it concerns with having a “taste of home” specifically for the expatriates
of Filipino employed in other countries. Jollibee also served self-esteem need of the
population with showing that easting fast food products are associated to fast stepped,
young and modern lifestyle.
In relation to wants that are being fulfilled by Jollibee, they are termed to be a desire
of particular objects that are compelled by needs and designed by consumer
personality, beliefs and knowledge. The wants that the fast-food chain contended are
the consumer want to intake fast food rather than other sorts of foods, to discover a
location where all can adore meals that recall them of household as to treat their
homesickness and also the place where they can manage to form unique events or
gatherings with their friends and family. At last, the wants also relate them to be seen
as personalities who lead a present lifestyle.
2) The macro environmental factors surrounded near Jollibee includes the political
factors where the retail chains in the fast food market have to stand by to various rules
and regulations set by every nation. In various scenarios, to successfully undertake
operations, the fast food chain required to pass the standards established under the
food and safety standards (Aung & Chang, 2014). In addition, developing long term
and well connection with the native suppliers is also necessarily important as there are
different and numerous culture in various nations. In relation with economic factors,
the key focus is on the increasing prices of the commodity like rice as there will be a
negative impact on Jollibee revenue with rise on production cost. It will also have a
higher influence on the channels where rice is used at their main ingredient. In
addition, a customer will lower his/her expense on fast food at the time of economic
crisis and the will be more inclined towards home based meals.
Considering social factors, the consumption or intake of fast food can be decreased as
customer are now getting more aware about health. In addition, globalisation has
enabled various multinational and American fast food outlets to mark their footprint