The new generation of employees

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author Note

1BUSINESS COMMUNICATION
Social media communication
Social media implies to the means of interactions among the employees where they
share, exchange and create information and ideas in virtual network and communities. It is
meant for connecting the audience and the consumers of the products or ideas of an
organization and in turn helps in building relationships. Social media as a tool in the schools,
colleges, departments and offices creates an engaging environment in the institutions.
Many employees or individuals in an organization with their working often use social media
sites like Twitter LinkedIn Facebook. It’s not only for their recreational use but also for
communicating amongst themselves (Schivinski & Dabrowski, 2016). The new generation of
employees refer chat and messaging apps rather than using the traditional way of sending
emails. There are many chat and messaging apps like Chat bot, Slack and Jabber. They are
very famous among the new generation of employees who prefer chat messaging apps over
the regular emails. Many organizations have their employees located at various parts of the
city and also at various parts across the globe so they need virtual team meetings to get the
job done. Written communication on paper or electronically has many drawbacks such as
there is no face-to- face communication that takes place (Stieglitz & Dang-Xuan, 2013). In
form of written communication, it is impossible to understand the body language and the tone
of voice of the speaker. Thus, many organizations and work teams rely totally on video
conferencing which is done by the use of many social media apps which give them a good
technological environment where the sound and video quality is absolutely clear to help them
communicate. The grapevine is a social media communication app which is used in many
organizations very effectively to listen and learn about the employee issues at all levels
Main purpose of social media communication

2BUSINESS COMMUNICATION
Social media communication is a very important tool for business communication.
With the help of social media, the recruiters in the organization can easily source the top
talents. Social media can also help the sales person in the organization to identify contacts
that has potentiality and also allow employees to keep in touch with their managers in the
organization (Best, Manktelow & Taylor, 2014). The HR team of the organization should
always make sure that the norms and conditions of using social media in the organization is
up to date, ensuring that it is used appropriately by the employees of the organization for
better and efficient communication amongst themselves.
Social media is an easy and efficient way to encourage and motivate employees of an
organization to communicate among themselves even at office and at home. This helps them
to share their ideas and also to get engaged in work even from home (Parveen, Jaafar &
Ainin, 2015). Since social media is available anywhere with the help of the new age internet
system, the employees can easily access all the information available in the internet and
utilize them for the purpose of work.
Advantages and disadvantages of using social media in the organization
The social media being used in organizations and various workplaces comes with both
advantages and disadvantages. It is totally on the individual and the employees of the
organization along with their HR to make sure that the communication through social media
is always for the positive effects to the organization and in turn everyone along with the
organization can prosper and benefit out of it (Parveen, Jaafar & Ainin, 2015). The social
media effects and impacts many organizations and work places on a daily basis
tremendously. Here are some of the advantages and the disadvantages of using social media
at a workplace.
Advantages