Alibaba Group: A Chinese E-Commerce Company

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Running head: COMPETITIVE POLICY
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COMPETITIVE POLICY
Contents
ALIBABA........................................................................................................................................1
HOW ALIBABA HAS ACHIEVED ITS CURRENT POSITION IN MARKET..........................1
BUSINESS MODEL OF ALIBABA...........................................................................................2
CAGE FRAMEWORK................................................................................................................2
VIRGIN GROUP.............................................................................................................................3
HOW VIRGIN GROUP HAS ACHIEVED ITS CURRENT POSITION IN THE MARKET......3
BUSINESS-MODEL OF VIRGIN AIRLINES...........................................................................5
CAGE FRAMEWORK................................................................................................................5
REFERENCE LISTS.......................................................................................................................7

COMPETITIVE POLICY
ALIBABA
Alibaba Group is a Chinese e-commerce company which pioneered in the e-commerce
business in the country. Allibaba was founded by Jack Ma in the year 1999 with the novel
motive of connecting manufacturers of China with international buyers. The company operates
on customer-to-customer, business- to -customer and business- to –business model. Alibaba
revolutionized the e-commerce business in People Republic of China and have achieved business
excellence. The reason behind choosing the company is to study how Alibaba had a humble
beginning in the year 1999 and surpassed companies like Walmart and Amazon to be the largest
retailer of the world in the year 2016(Alibaba , 2017)
HOW ALIBABA HAS ACHIEVED ITS CURRENT POSITION IN MARKET
The company operates in more than 200 countries .In the year 2017, the market cap of
was about USD$305. Alibaba followed different business strategies to achieve its current top
position in e-commerce market. From the year 1998 to 2001, the motive of the company was to
serve the needs of all the small and medium size enterprises of China by providing them online
services and connecting them with customers. In the year 2000, Porter Erisman was hired by the
company who guided the company in globalizing its operations. In the year 2002, a certification
of credit which was extremely reliable called TrustPass was invented by Alibaba which made
transactions safe for customers. The demand for products at reasonable price grew worldwide,
thus Alibaba had the opportunity to excel in the export business by gaining more global
customers. In the year 2014, Alibaba received the largest IPO in the history of the United States.
The major stakeholders of the company are Softbank Corp and Yahoo Inc.