1ARTICLE REVIEW Table of Contents The purpose of the article...........................................................................................................3 The problem or issue addressed by the article...........................................................................3 The main question answered in the research article...................................................................4 Relevance of the review of literature of articles........................................................................5 Explanation of the flow of research methodology.....................................................................6 Major findings and conclusions of the research article..............................................................7 Inputs or suggestions for future research based on the articles..................................................7 References..................................................................................................................................9
2ARTICLE REVIEW The purpose of the article Thepaperdiscussesaboutethicalchallengesinentrepreneurialmarketing. Entrepreneurialmarketingreferstothemarketingactivitiesthatarecarriedoutby entrepreneurialorganizations.Eachindustryorprofessionhasgotsomeunavoidable challenges related to the conduct of ethical activities (Dubey& Balaji, 2019). However the ethical challenges faced by the entrepreneurial marketers are even more difficult to manage. One of the major reasons behind the same is that the small organization or the start-ups are often unable to deal with moral difficulties and therefore they do not get the proper time to check their own behaviour. Therefore the main purpose of this article is top discuss about the ethical challenges that are being faced by the entrepreneurial marketers presently at the time of marketing their products and services in different situations. Moreover it has been found that very few marketers adopt an ethical course for marketing their products and services. And mostly these cases are considered as special one. One of the major reasons contributing totheirunethicalpracticesincludesinabilitytomeetthemarketdemandwiththeir constrained resources. Therefore this study will help in investigating about the most basic challengethatisbeingconfrontedbytheentrepreneurialmarketersinUAEandthe techniques that is applied by them for overcoming all these issues. The problem or issue addressed by the article The main problem addressed by this article includes identifying the unexpected ethical challenges that are faced by entrepreneurial marketers while marketing their goods and services. Moreover this paper also helps in improving the awareness of the readers about all those factors that can contribute to unethical practices on part of the entrepreneurial marketers. One of the most important factors contributing to the practise of unethical
3ARTICLE REVIEW activities on part of the entrepreneurial marketers includes- time and resource restraint due to which they are unable to check their own behaviours and practices. And some of the other factors contributing to unethical practices by the entrepreneurial marketers includes- his lifestyle for instance the distribution of time done by the entrepreneur for his family and clients. Then comes the time horizon issue that is decision of selection related to satisfaction of the short term needs or long term needs. Many times an entrepreneur decides to satisfy his short term needs without thinking about the long term impacts of his decision therefore such decisions involve ethical concerns. Then the next factor that can lead to unethical practices on part of the entrepreneurs includes the social legitimacy issues. The entrepreneur often engages on creative destruction and the impact of the same may vary depending upon the innovation. However he needs to decide whether to continue with his work or not on the basis of the intensity of the damage that is being made. Therefore the paper tries to address the issues by increasing the awareness of readers about all the factors or issues that affects their decision making. The main question answered in the research article The main question that the research article tries to answer includes- the ethical challenges that are being faced by the entrepreneurial marketers while marketing their products and services under different situations. It also tries to identify the most basic challenges faced by the entrepreneurial marketers in UAE and the techniques that is applied by them for the purpose of overcoming the issues. Further the research article also tries to answer the following questions: What are the ethical challenges faced by the entrepreneurial marketer? What is the concept of doing greater good for others and how can it affect the entrepreneurial marketers?
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4ARTICLE REVIEW What are the lifestyle issues faced by the entrepreneurial marketers and how can they affect the decision making of the entrepreneurial marketers? What are the time horizon issues faced by the entrepreneurial marketer and how can the time horizon issues affect the decision making of the entrepreneurs and the ethical concerns in the same? What are the social legitimacy issues faced by the entrepreneurial marketers and how can the same affect their ability to take ethical decision? What are some of the operational issues faced by the entrepreneurial marketers and the way the same affects their ethical decision making? What is meant by the concept of entrepreneurial marketing? Relevance of the review of literature of articles The main elements or variables of the literature review discussed in the research article includes- the entrepreneurial marketing, ethical challenges, the concept of greater good, the issues related to the individual lifestyle of the marketers, the issue related to time horizon, the issue related to social legitimacy, the operational issues (O'Cass& Morrish, 2016). The literature review of the article is therefore relevant because it helps us in understanding some of the most important concepts. Some of these includes- entrepreneurial marketing, greater good and time horizon issues. Entrepreneurial marketing refers to all the marketing activities undertaken by small start-ups and other entrepreneurs for the purpose of marketing their products and services. This term not only includes the smaller firms but also those firms which make use of creative ways of marketing. Simultaneously (Bandara, Kodithuwakku & Jayaweera, 2019) had also claimed that the application of entrepreneurial marketing I significant for all organization irrespective irrespective of their scale of business.
5ARTICLE REVIEW Further the concept of greater good discusses about the way the entrepreneurial marketers needs to take decision that can provide greater good for others. This is so because many time entrepreneurs innovative new goods or services that requires testing the products on the society and that can also lead to death in such situation it becomes necessary for him to take those decision that will be good for most of the people. The concept of time frame horizon includes the decision of the entrepreneurial marketer to choose whether he wants short term satisfaction and profitability or a sustainable one. This decision will further have an impact on various ethical practices of the marketers. Explanation of the flow of research methodology The author has made use of structured surveys that are self-administered for collecting data from respondents and thereby identifying the challenges that are being faced by the entrepreneurial marketers in UAE. This technique had been used for the purpose of this study for getting detailed answers to the questions and it is self-administered such that the respondents can answer the questions of the survey without the help of an interviewer (Nijssen, 2017). The population selected for the purpose of this study was 1820 number of organization and as a result the findings of the study are limited because it had been found on the basis of 1820 organizations only. Moreover random sampling survey methods had been used and it is inappropriate because the selection of the sample is based upon the decision and choice of the surveyor and therefore they may get influenced.The flow of research methodology suffers from inappropriate arrangement because the concept model that has been shared in the methodological section should have been given in the literature review section. Therefore visually the arrangement of the conceptual model is incorrect and this is so because the elements as shown in the conceptual model has been discussed in the literature review section such as the elements of lifestyle and time, greater good and others.
6ARTICLE REVIEW Major findings and conclusions of the research article Some of the major findings of the research article is that all the factors that have been identified and discussed in the literature review section that is- legal and social factors, concept of greater good, time and lifestyle, organizational culture and other operational variables are all having a positive impact over the entrepreneurial marketing. And there exists a positive relation between the entrepreneurial marketing and the business performance. Moreover it has been found that more attention needs to be given to cultural issues. And the factorhavingtheleastamountofimpactofentrepreneurialmarketingincludes-the operationalissues. Moreover theconceptof entrepreneurialmarketingiscontinuously evolving and therefore business persons have to face through a number of problems related to identification of the consequences. And the concept of entrepreneurial marketing is highly profitable for all organizations as it can also be applied to larger organizations which make use of creative marketing practices. Moreover the positive relation between the factors is much evident from the findings section and table that is given in the findings section. Inputs or suggestions for future research based on the articles The concept of entrepreneurial marketing is a new one and therefore continuously growing and as a result all organizations can make use of the concept for marketing their products and services. Therefore the concept of entrepreneurial marketing offers wide range ofopportunitiesforfutureresearch.Oneoftherecentdevelopmentsinthefieldof entrepreneurial marketing includes effectuation theory that helps us in understanding the decision making process and it is an important aspect of the entrepreneurial marketing behaviour. Therefore there is much scope for development of new theories in the field of entrepreneurial marketing as it is growing continuously. There is a continuous expectation from young scholars for disseminating information in the field of entrepreneurial marketing.
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7ARTICLE REVIEW Therefore EM is in a stage of development and therefore there is much scope for integrative and conceptual research.
8ARTICLE REVIEW References Bandara, T. U., Kodithuwakku, S. S., & Jayaweera, V. W. (2019, October). Entrepreneurial Marketing of Small & Medium Scale Enterprises in a Selected Divisional Secretariat Division of Sri Lanka. InProceedings of The International Conference on Economics and Development(Vol. 3, No. 1, pp. 25-46). Dubey, A. R.& Balaji, B. (2019). UNDERSTANDING ETHICAL CHALLENGES IN ENTREPRENEURIAL MARKETING: AN UAE PERSPECTIVE Nijssen, E. J. (2017).Entrepreneurial marketing: an effectual approach. Taylor & Francis. O'Cass, A., & Morrish, S. (2016). Anatomy of entrepreneurial marketing.Journal of Strategic Marketing,24(1), 2-4.