A case study on Wyndham Hotels and Resorts Assignment

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review ..........................................................................................................4
Chapter 3: Research Methodology ..................................................................................................7
Chapter 4: Data Findings, Analysis and Discussion........................................................................9
Chapter 5: Conclusion, Recommendations and anticipated Limitations.......................................20
REFERENCES..............................................................................................................................21
Appendix .......................................................................................................................................22

TITLE:
Importance of employee retention in achieving higher productivity and performance of an
organisation. A case study on Wyndham Hotels and Resorts.
Chapter 1: Introduction
Overview of the Research
Employee retention is considered as one of the most imperative aspect of an organisation,
thus in this enterprise environment rivalry within commercial centre is so high and organisations
are effectively focused over retaining employees for extended attempt of organisational
functions. Employee retention is the key focus of an organisation as employees are the key
source of a business, However the development and prosperity of an organisational concern is
depend over the contribution of employees at work place. The key task performed by the HRM
department is to support the working environment of a business through retaining employees at
work place. However, the HRM department is concern over recruiting talented workforces for
the purpose of increasing the operations and functions at wider level. Thus the higher authority
and management of a firm is focuses over strengthen their workforces by retaining talented and
experience staff members. A proper retention strategy is applied by the business for the purpose
of retaining talented people at work place. Wyndham Hotels and Resorts is the selected system
for this specific exploration work, it is an international hotel and resort chain and deals in
hospitality sector. The key motive of the firm is to enhancing the sustainability of workers at
work place by retaining them for long time.
Background of the Research
The study is supported through the analysis of the significance of workers possession in
attaining higher productivity and performance of an organisation. Employee retention is
determined as the cognitive operation in that organisational workers are motivated to stay stable
through the business for long duration for the purpose of attainment of long term future growth.
Employee retention is effective for a business to conduct effective operations by the guidance
and assistance of expertise knowledge, along with this employee retention also create value for
the firm in developing the activities and functions of a firm within commercial centre. Wyndham
Hotels and Resorts is a worldwide hotel and resort chain which is stated in the United States. The
company conduct its operations from its headquarter which is stated in Parsippany-Trony Hills,
1

New Jersey, United states. The company has attained benefits from the different of operations of
its forms the company has operated from different locations mainly from China Canada Mexico
Colombia Germany UK Caribbean Indonesia and margarita island in Venezuela. The company
was founded in the year of 1981 by the potential efforts of the Trammell crow The company has
also covers around now 9157 locations across 20 countries the company also having its Bhai
brand image by the execution of its qualitative operations the primary consideration of the firm is
to retaining employees for a long time for the purpose of providing effective benefits to their
users as old employs are more reliable in providing effective offerings to the customers rather
than the new employs.
Scope of the Research
The investigation into practical action is depend on the importance of employee tension
over the developing performance and operations of an organisation that is in hospitality sector
employer attention is a major concern because the major Focus in this industry is based on the
qualitative performance and employs who are trained and experienced are more reliable in
offering effective services to the others, thus the investigation has wide scope and it is effective
for individual students and researcher in the manner of enhancement of their skills and ability
regarding the similar area of study. This investigation is mainly executed for the individual
curiosity of researcher as investigator wants to explore the topic and analyse the issue in
effective manner with the help of accumulation of relevant and reliable information the study
also create benefits for the learners who are also having interest towards the similar sphere of the
work. The scope of the specific investigation is wide As it is effective in development of
knowledge base regarding the management issue does employee retention is a major issue of
Management which provides an appropriate vision two words resolving the issue in effective
manner.
Research Aim
To analyse the importance of employee retention in achieving higher productivity and
performance of an organisation. A case study on Wyndham Hotels and Resorts.
Research Objectives
 To understand the concept of employee retention in Hospitality industry.
 To determine the significance of employee retention over increasing performance and
productivity of Wyndham Hotels and Resorts.
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 To ascertain the ways that are opt by Wyndham Hotels and Resorts in increase rate of
employee retention.
Research Questions
 What is the concept of employee retention in Hospitality industry?
 What are the key significance of employee retention over increasing performance and
productivity of Wyndham Hotels and Resorts? What ways are opt by Wyndham Hotels and Resorts in increase rate of employee
retention?
Gantt Chart
3

Chapter 2: Literature Review
The concept of employee retention in Hospitality industry.
As per the views expressed by Margaret Rouse, 2018, Employed retention is considered as a
key aspect of an organisational operations, thus The primary goal of an organisation is to keep
and talented staff and reducing extra turnover by fostering of assistive work place environment
as to promote engagement of employs by showing appreciation to words their work. In another
words employs the tension is also referred as a strategy or ability of a business to retain its
talented workforce is and has maintained a lower tone over. Business is able to achieve this
through starting various employs retention programmes. Employees are the key source of
business And development and prosperity of an organisation is depend over the higher
contribution of employees to watch the operation and functions conducted by firm. In hospitality
sector employs are the key consideration as the operations of the hospitality sectors are based on
the contribution level of employs and the key consideration of organisation related to hospitality
industry is to retaining employees for the wider execution of organisational activities through
providing them effective pay, Appropriate work schedule facility, effective job roles etc. This
modern business environment competition with in hospitality industry is so high as organisations
are widely concern over retaining talent it stops for the purpose of providing higher competitive
edge to their rivals. Moreover it is also required for a form to treat and there are talented
workforce is for using their potential in improvising the operations of firm at higher level.
The significance of employee retention over increasing performance and productivity of
Wyndham Hotels and Resorts.
According to the views expressed by Ben Hoffman, 2018, Important things first as an
incredibly essential aspect Mainly in the situations of tough times those companies are required
to be constantly looking for ways to improvise their retention rates moreover this is also
beneficial for the firm in attending higher growth and success at market place. High employee
turnover is a massive issue for an organisation Thus lower retention levels cause issues for the
firm as organisations are liable to put effort’s in hiring new work forces at the place of the old
ones just to maintain the operations and productivity is of the firm. Wyndham Hotel and Resort
Rates at the wider scale and the primary obligation of the firm is to gratifying the inevitably and
deprivation of buyers by providing them suitable products and facilities. There are multiple
4

importance of employs the tension over the increasing performance and productivity of hotel
some are associated as below:
Encourage positive work relationship: This is the key benefit attained by the retention of
employs those people who are old at work place are very much concern regarding the operations
of the firm and are also having good relationship with each other this may create value in
execution of operations with proper collaboration and coordination a positive work relationship
is effective in success of business by achievement of organisational aims and objectivists.
Recruitment enhancement: higher retention of employees are very much effective in hiring
people at lower cost and retain them for long run off operations those employs are the key source
of farm and the primary obligation of the management of the firm is to focus is over retention of
employs as to attaining long-term benefits.
The ways that are opt by Wyndham Hotels and Resorts in increase rate of employee retention.
As per the opinion expressed by Robert Half, 2018, n today’s Modern business environment
the key need of every size of organisation is to exploding the rate of employee Retention over
the work place environment for the purpose of proportionate maturation and development within
commercial centre. Wyndham Hotel and Resort is a large international hotel and restaurant
chain which mainly deals in higher quality and services and the potential consideration of the
firm is to gratifying the preferences of people by rendering them satisfactory products and
services to their potential customers and the major motive of the management of the firm is to
strengthen their workforce by retaining talented employees Over the workplace environment for
the purpose of effective attending customers their previous measures that are often by Wyndham
Hotel and Resort in respect of increasing the rate of Employee retention some ascensions are
described as under:
On boarding and orientation: This is the major source Which is widely off to buy cotton
industries as to attention of employees the organisation is Concern over providing on boarding an
orientation to the staff people in respect of making friends family are with the working
environment this also create value for the live in and I lies in their job role that are required to be
operated by them within working environment.
Effective pay: this is also an another key source of treatment of employs that organisations are
widely applying effective pay method As in this management ensure there in flies for gaining
5

extra pay extra benefits that It is the factual in developing the stability and recognition of
employs at work place.
Compensation: this is also an effective tool which is widely opt by the hotel industry as the
company is providing compensation facility to the employees as it is also used as a strategic tool
For employee retention as it is effective in providing morning three benefits to the employs
which may result in long term sustainability of staff people.
6

Chapter 3: Research Methodology
Research methodology recognized to be a well planned structure for conduct or
investigation. It includes abstraction reasoning of principles and tools that are related with
knowledge branch. Different components included in the research methodology given below:
Type of investigation- This is the key consideration of an investigation is to select the most
suitable tool for setting up an investigation in proper manner. It is a process that mainly used
together information for the purpose of making decision related to business in a effective
manner. The types are encompassed on two methods like qualitative and quantitative. Both
methods are effective in conducting an investigation. In this research, investigator used
qualitative method because it provide that theoretical data in a elaborated way about chosen area
of work.
Research Philosophy- it is explain as beliefs about their under that the information in respect to
a process needs to be collected analyzed or then applied. This section is basically based on two
aspects i.e interpritivism and positivism research philosophy. In order to conduct this
investigation researcher use interpretivism research philosophy because it helps in analysis the
opinions and view points of different authors related to particular subject area.
Research design- it is explained as framework of technique as well as methods which are
selected through an investigator to combine assorted elements of research in a discursive manner
so that investigation related issues can be handled in effective way. It gives an insight regarding
how to conduct an investigation with the help of using specific methodology. Descriptive,
experimental and exploratory are assorted types of investigation Design but among all the
Research Design research are used descriptive design because it provides the detailed
information about specific area for getting the positive conclusion.
Data Collection- it is explain as process of gathering measuring and analysis the accurate and
reliable data for an investigation by using standard validate techniques. It is a systematic plan of
action to assembling and analyzing data through different of the origin in respect to get complete
and also faithful image of curiosity place. the information collection enables an individual or a
company to answer research questions examine outcomes and make the predictions regarding
future probability as well as trends. Primary and secondary are two assorted types of Data
Aggregation method under this investigation researcher use primary method to develop a
questionnaire so that if 10 aware about the opinions and thoughts of respondents on the other
7

hand secondary method of Information Accumulation has been exploited to conduct a literature
review by including opinions of authors and writers.
Sampling- It determines to a system that is basically utilized in measurable research under which
the quantity of perception are to be taken from population. In this approach used to select the
sample from original population which depend on sort of investigation that been performed
however comprises on simple random sampling. Non probabilistic and probabilistic are two
distinct kinds of sampling among both the inspecting strategy researcher select non-probabilistic
sampling technique by utilizing random sampling. With the assistance of this method, researcher
select 30 respondents and these respondents are the representatives of an association.
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Chapter 4: Data Findings, Analysis and Discussion
Q1) Are you aware about the concept of Employee Retention? Frequency
Yes 37
No 3
Q2) Do you think that employee retention is effective for the growth and
development of Hospitality Industry?
Frequency
Agree 38
Disagree 2
Q3) According to you retention of employee is appropriate in increasing
performance or productivity of Wyndham Hotels and Resorts?
Frequency
Yes 36
No 4
Q4) What are the importance of employee retention on the increasing
operations of Wyndham Hotels and Resorts?
Frequency
Encourage Positive Work Relationships 10
Recruitment Enhancement 12
Reduce training requirement 10
Increases Morale 8
Q5) What benefits are attained by Wyndham Hotels and Resorts through
retaining employees at work place?
Frequency
Save recruitment Cost 10
Increase in Internal growth 10
Enhancement of Loyalty 8
Performance and Productivity Maintenance 12
Q6) What measures are used by Wyndham Hotels and Resorts in increase Frequency
9

employee retention at work place?
On-boarding and orientation 15
Employee compensation 10
Provide Unique Perks 8
Hire the Right Employees 7
Q7) Which sort of impact does employee retention have over the productivity
of Wyndham Hotels and Resorts?
Frequency
Positive 35
Negative 2
Neutral 3
Q8) What are the major factors that pushes an organisation in improving
employee retention?
Frequency
Rising Competition 12
Need of experience workforce 18
Improvement in Goodwill 10
Q9) What are the issues faced by Wyndham Hotels and Resorts due to less
employee retention?
Frequency
Less productivity 15
Demotivation among workforce 12
Decreasing employee loyalty 13
Q10) Recommend ways to Wyndham Hotels and Resorts for attaining higher
competitive edge by retaining employees at work place.
10

Theme 1) People are aware about the concept of Employee Retention.
Q1) Are you aware about the concept of Employee Retention? Frequency
Yes 37
No 3
11

Interpretation:
According to the description of the above mentioned graph it has been Interpreted that 37
out of 40 respondents are said that they are aware about the concept of employee retention as
they are familiar for them and they are having appropriate knowledge regarding the same and
remaining people are not aware about the concept of employed retention as they are not having
particular interest regarding the same.
12
Yes No
0
5
10
15
20
25
30
35
40 37
3
Frequency

Theme 2) People think that employee retention is effective for the growth and development of
Hospitality Industry.
Q2) Do you think that employee retention is effective for the growth and
development of Hospitality Industry?
Frequency
Agree 38
Disagree 2
Interpretation:
From the evaluation of the project, it has been assessed that 38 out of 40 respondents are
in support with the explanation that utilized consideration is viable for the development and
improvement of neighbourliness industry has in a similar industry utilizes are functioning as the
key instrument of progress so maintainability is required and the staying two individuals are not
in support with equivalent to they don't imagine that utilized consideration Is very little viable for
the development and advancement of friendliness industry.
13
Agree Disagree
0
5
10
15
20
25
30
35
40 38
2
Frequency

Theme 3) Retention of employee is appropriate in increasing performance or productivity of
Wyndham Hotels and Resorts.
Q3) According to you retention of employee is appropriate in increasing
performance or productivity of Wyndham Hotels and Resorts?
Frequency
Yes 36
No 4
Interpretation:
As per subtleties of assessment of the task it has been established that maintenance of
workers is fitting in expanding execution or efficiency of Wyndham Hotels and Resorts. 36 out
of 40 individuals are in support with the equivalent and reamining individuals are not in support
with the equivalent.
14
Yes No
0
5
10
15
20
25
30
35
40 36
4
Frequency

Theme 4 The importance of employee retention on the increasing operations of Wyndham Hotels
and Resorts.
Q4) What are the importance of employee retention on the increasing
operations of Wyndham Hotels and Resorts?
Frequency
Encourage Positive Work Relationships 10
Recruitment Enhancement 12
Reduce training requirement 10
Increases Morale 8
Interpretation:
As per the in-depth evaluation of the project it has been interpreted that there are various
importance of employees retention on the increasing operation of Wyndham Hotels and Resorts.
The survey is conducted among 40 respondents 10 people said that encourage positive work
relationship is the major benefit of employee retention, 12 people are go with recruitment
enhancement, 10 are go with reduce training requirement and remaining people are in favour of
increase morale.
15
0
4
8
12 10 12 10 8
Frequency

Theme 5) There are multiple benefits that are attained by Wyndham Hotels and Resorts through
retaining employees at work place.
Q5) What benefits are attained by Wyndham Hotels and Resorts through
retaining employees at work place?
Frequency
Save recruitment Cost 10
Increase in Internal growth 10
Enhancement of Loyalty 8
Performance and Productivity Maintenance 12
Interpretation:
As per the end of the valuation of the project it has been identified that there are multiple
benefits that are attained by hotel by retaining employees at work place. 10 of 40 people are said
that it is effective in saving recruitment cost 10 people are in favour of increase in internal
growth eight people are go with the option of enhancement of loyalty and remaining people are
go with performance and productivity maintenance .
16
0
4
8
12 10 10
8
12
Frequency

Theme 6) Different measures are used by Wyndham Hotels and Resorts in increase employee
retention at work place.
Q6) What measures are used by Wyndham Hotels and Resorts in increase
employee retention at work place?
Frequency
On-boarding and orientation 15
Employee compensation 10
Provide Unique Perks 8
Hire the Right Employees 7
Interpretation:
As indicated by the investigation of the previously mentioned diagram it has been
deciphered that there are various estimates used to by Wyndham Hotel and Resort In expanding
inferred consideration at work spot. 15 out of 40 individuals are in support with on boarding and
direction 10 individuals are go with worker remuneration despise individuals are agreeable to
giving one of a kind advantages And remaining individuals giggle go with the choice of higher
the correct representatives these are the potential instruments that are frequently by associations
for expanding worker maintenance.
17
0
4
8
12
16
15
10 8 7
Frequency

Theme 7) Employee retention have positive impact over the productivity of Wyndham Hotels
and Resorts.
Q7) Which sort of impact does employee retention have over the productivity
of Wyndham Hotels and Resorts?
Frequency
Positive 35
Negative 2
Neutral 3
Interpretation:
From the general exchange of the undertaking it has been prevent mind that 35 out of 40
individuals are agreeable to the positive effect according to their conclusion utilized maintenance
have a positive effect over the efficiency of Wyndham inn and resorts. Two individuals are said
that representative maintenance has pessimistic effect over the profitability of homestead and
remaining individuals are unbiased as they are not giving any talk on the equivalent.
18
Positive Negative Neutral
0
5
10
15
20
25
30
35
35
2 3
Frequency

Theme 8) There are multiple factors that pushes an organisation in improving employee
retention.
Q8) What are the major factors that pushes an organisation in improving
employee retention?
Frequency
Rising Competition 12
Need of experience workforce 18
Improvement in Goodwill 10
Interpretation:
As per the assessment of the venture it has been deciphered that there are different
variables that pushes an association in improving representative maintenance 12 out of 40
individuals are agreeable to rising challenge 18 individuals are supportive of need of experience
workforces and remaining individuals are go with progress in Goodwill.
19
Rising Competition
Need of experience workforce
Improvement in Goodwill
0
2
4
6
8
10
12
14
16
18
12
18
10
Frequency

Theme 9) Different issues are faced by Wyndham Hotels and Resorts due to less employee
retention.
Q9) What are the issues faced by Wyndham Hotels and Resorts due to less
employee retention?
Frequency
Less productivity 15
Demotivation among workforce 12
Decreasing employee loyalty 13
Interpretation:
From the general investigation of the venture it has been deciphered that various issues
are looked by Wyndham Hotels and Resorts because of less representative maintenance. 15 out
of 40 individuals are agreeable to less efficiency, 12 are go with disparagement among
workforces and remaining individuals are supportive of diminishing worker devotion.
20
Less productivity
Demotivation among workforce
Decreasing employee loyalty
0
2
4
6
8
10
12
14
16 15
12
13
Frequency

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Chapter 5: Conclusion, Recommendations and anticipated Limitations
Conclusion
According to the detail analysis of the investigation it has been evaluated that
organizations have to always taking care of their workforce in respect to smooth functioning of
business operations As in this modern business environment worker are the key aspect of
organizational growth because the contribution of employs are converted into the growth of firm
so the primary obligation of an organization is to retailing talented workforce is within the
workplace in respect to him making improvisation in the operations and functions of the form
with the help of employed attention a firm is more able to attend competitive advantage through
the suitable execution of organizational operations and functions. The availability of work forces
may result in the attainment of business targets and objectives in effective manner.
Recommendation
The considered investigation is depend over the analysis of the impact of worker stability
over the increasing productivity and performance of a businesses this is a broad area of an
investigation that helps the investigator in improvising the knowledge ability and performance
skills. From the overall investigation of the project it has been recommended that has a large
international hotel industry the hotel and resort should analyse the need and requirement of
employs in respect of fulfilling them and retaining them for a longer run of business operations.
The company should also focus on using appropriate strategies that are suitable for improvising
employee retention at work place as this may result in higher productivity and performance of
the firm the company should also focus is over analysing the strategies of their rivals in trying to
make the most extraordinary strategy for the purpose of achieving potential development and
combative age within mercantile centre.
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REFERENCES
Books and Journals
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engagement in organizations. IJAME.
Ahammad, M. F., and et.al ., 2016. Knowledge transfer and cross-border acquisition
performance: The impact of cultural distance and employee retention. International
business review. 25(1). pp.66-75.
Aruna, M. and Anitha, J., 2015. Employee retention enablers: Generation Y employees. SCMS
Journal of Indian Management. 12(3). p.94.
Cascio, W.F., 2014. Leveraging employer branding, performance management and human
resource development to enhance employee retention.
Mahal, P.K., 2012. HR practices as determinants of organizational commitment and employee
retention. IUP Journal of Management Research. 11(4). p.37.
Mohlala, J., Goldman, G.A. and Goosen, X., 2012. Employee retention within the information
technology division of a South African bank. SA Journal of Human Resource
Management. 10(2). pp.1-11.
Paillé, P., 2013. Organizational citizenship behaviour and employee retention: how important are
turnover cognitions?. The International Journal of Human Resource Management.
24(4). pp.768-790.
Patel, P.C. and Conklin, B., 2012. Perceived Labor Productivity in Small Firms—The Effects of
High–Performance Work Systems and Group Culture through Employee Retention.
Entrepreneurship Theory and Practice. 36(2). pp.205-235.
Tanwar, K. and Prasad, A., 2016. Exploring the relationship between employer branding and
employee retention. Global Business Review. 17(3_suppl). pp.186S-206S.
Terera, S.R. and Ngirande, H., 2014. The impact of rewards on job satisfaction and employee
retention. Mediterranean Journal of Social Sciences. 5(1). p.481.
Vasquez, D., 2014. Employee retention for economic stabilization: A qualitative
phenomenological study in the hospitality sector. International Journal of Management,
Economics and Social Sciences. 3(1). pp.1-17.
Online:
Rouse, M., 2018. Employee retention. [Online] Available
through<https://searchhrsoftware.techtarget.com/definition/employee-retention>.
Hoffman, B., 2018. The Importance of Employee Retention– The Key to a Successful Business.
[Online] Available through<https://www.hrtechnologist.com/articles/employee-
engagement/the-importance-of-employee-retention-the-key-to-a-successful-business/>.
Half, R., 2018. Effective Employee Retention Strategies. [Online] Available
through<https://www.roberthalf.com/blog/management-tips/effective-employee-
retention-strategies>.
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