(PDF) A Case Study on ZARA
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Added on 2020-10-22
(PDF) A Case Study on ZARA
Added on 2020-10-22
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RESEARCH PROJECT
Table of ContentsTOPIC..............................................................................................................................................1INTRODUCTION...........................................................................................................................1Overview of the company......................................................................................................1Rationale.................................................................................................................................2Aim and Objectives................................................................................................................2LITERATURE REVIEW ...............................................................................................................2Introduction............................................................................................................................2Detailed meaning and concept of globalisation......................................................................3Factors of globalisation that influence the fashion industry both in positive and negative way. ................................................................................................................................................3Challenges faced by Zara in selling goods and services across the boarders after globalisation.................................................................................................................................................4Recommendation....................................................................................................................5RESEARCH METHODOLOGIES.................................................................................................5Introduction............................................................................................................................5Research type..........................................................................................................................5Research Approach.................................................................................................................6Research Design.....................................................................................................................6Sampling.................................................................................................................................6Data Collection.......................................................................................................................7Data Analysis..........................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
TOPIC“To identify the benefits and drawbacks of a global business environment. A case studyon Zara. INTRODUCTIONGlobalisation is very popular topic in the business as describes the growinginterdependence of the worlds economies, population and cultures. It is the process by whichbusinesses or other organisation develop international influenced or start operating on aninternational scale. GlobalisationIt is not only beneficial for the business sector but it is veryprofitable for economy as well (Bengtsson and Östman, 2016). There are number of factorswhich are benefited and greatly improved by globalisation like education, technology,competition, trade, investment, employment, capital flows, structure of organisation and culture.After globalisation it becomes easy for the organisations to trade across the boarders by whichcompanies expand their business more. Globalisation directly increases sales and profitability ofcompany. The production, distribution as well as channels of marketing of fashions industry isgreatly influenced after globalisation, In fashion industry the most important impact is culturalassimilation. After, globalisation it becomes very easy to sell and purchase goods and servicesfrom other nations. The quality of goods and services are also improved a lot after globalisationjust because of advance technologies. For fashion industries, organisation have to create designsfor clothes, shoes and accessories. In this present proposal, research problem and questions are defined. Further, literaturereview section will be added that provides background and conceptualisation of the proposedarea of the study (Cattan, 2016). Moreover, it also examines research methodology as well asprocess of research used by the researcher. Clear justifications will also provide researcher onselecting of particular research methodologies. Overview of the companyZara is well-known fast fashion clothing and accessories brand. It is retail companyfounded in 1975 by Amancio Ortega. It is the main brand of Inditex group which is the worldlargest apparel retailer. Its headquarter is located in Arteixo, Span. The revenue of the companyis €" 25.34 billion in 2017. Zara sells its products in many countries, 1
RationaleGlobalisation is very well-known topic since many years as well as on globalisation therewas extensive studied are conducted around the topic to identify the benefits and drawbacks of aglobal business environment (Schriewer, 2017). A case study on Zara. The reason for choosingthe topic for study is that it is fact that trade are increasing across the world after globalisationwhich affect both positively and negatively to the organisation. Thus, the best thing ofglobalisation is that it does not only benefit companies but it also effective for the country'sgrowth and development. Aim and ObjectivesAim: “To identify the benefits and drawbacks of a global business environment. A case study onZara. Objectives: To understand conceptual framework of globalisation. To identify the factors of globalisation that influence the fashion industry both in positiveand negative way. To determine the challenges faced by Zara in selling goods and services across theboarders after globalisation. To provide recommendation to expand the business by gaining opportunities from themarket. Research Questions 1.What is the detailed meaning and concept of globalisation?2.What is the factors of globalisation that influence the fashion industry both in positiveand negative way?3.Which countries Zara is selling its products and where they source their productsfrom? 4.What are various challenges Zara is facing in the global environment and what theimpact it has on its operations.5.What are the recommendation to expand the business by gaining opportunities fromthe market? 2
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