(Solution) Managing a Successful Business Project Assignment PDF
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Added on 2020-12-09
(Solution) Managing a Successful Business Project Assignment PDF
Added on 2020-12-09
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Managing a SuccessfulBusiness Project
TABLE OF CONTENTSTOPIC.......................................................................................................................1INTRODUCTION...................................................................................................1P1 AIM AND OBJECTIVES..................................................................................1P2 PROJECT MANAGEMENT PLAN................................................................2P3 Work breakdown Structure..............................................................................5P4 RESEARCH METHODOLOGY....................................................................5Research type...............................................................................................................................5Research approaches....................................................................................................................6Research design...........................................................................................................................6Data collection.............................................................................................................................6Sampling......................................................................................................................................7Data analysis................................................................................................................................7Ethical considerations..................................................................................................................7P5 FINDING AND DISCUSSIONS.......................................................................8E) PROJECT REPORT FOR THE INTENDED AUDIENCE.........................18P6 CONCLUSION................................................................................................18P7 OWN PERFORMANCE.................................................................................19REFERENCES......................................................................................................21
TOPICTo assess role of globalization in creation, marketing and launching of new summershoe in London fashion week: A case study on ZaraINTRODUCTIONGlobalisation is mainly an economic process of integration and interaction which isassociated with cultural and social aspects. It is the process of interaction and integration amonggovernments, companies and people across the world. Economically globalisation includessharing of goods and services, capital, data and technology (De Brentani and Kleinschmidt,2015). It way of describing the ways of people and countries integrate and interact with eachother, many things in the world has become globalised with the rise in globalisation in past fewdecades. World is becoming a big global economy through economic globalisation which hasmade international trade easier. This research is based on the theme Globalisation, and its impact on new productdevelopment of Zara. In this report Zara is launching a brand-new summer shoe to compete withits rival brands. For this purpose, aims and objectives are established for the project which isbased on the scenario, an appropriate project management plan is produced which will help inmeeting objectives of an organisation. In this report Zara is taken as an organisation, Zara is aSpanish clothing and accessories retailer company which is a world's largest apparel retailer.This report discusses a new product development and launching of brand-new summer shoe inLondon fashion week taking place on 16-20th February 2019. P1 AIM AND OBJECTIVESAim:“To assess role of globalization in creation, marketing and launching of new summershoe in London fashion week: A case study on Zara”Objective:To investigate the concept of globalisationTo analyse challenges from international competitors during launch of new summer shoeTo examine the role of globalisation in creation of new summer shoe with respect toglobal buyersTo recommend the strategies that could increase market share with launch new summershoes of Zara1
Research questions:1.What is a concept of globalisation?2.What are the challenges from international competitors in launching new summershoe?3.What are the role of globalisation in creation of new summer shoe with respect toglobal buyers?4.What are the strategies for increasing market share with launch of new summershoes?RationaleThe reason behind this topic is due to increasing impact of globalisation which hasbecome an important part of learning about the involvements of business with the environmentand society. Globalisation has become an important concept for students in order to understandand appreciate because of its demand in business and industry (Asshidin, Abidin and Borhan,2016). This topic has been chosen because importance of globalisation is growing and has a hugeimpact on every industry. Research on globalisation will help in understanding contemporaryinvolvement of political economy which forms an important part of global business and have animpact on business. Research on globalisation helps to understand its impact on global economyand global business and how has is it shaping a business in present and for future. Zara islaunching a new product summer shoe which has to be launched at London fashion week whichwill take place on 16 to 20 February 2019, for this purpose research is conducted which will helpa Product Design Manager in designing, manufacturing, launching and selling a new productbrand of Zara. .P2 PROJECT MANAGEMENT PLANProject management plan is document which helps in managing and execution of aproject. With the help of a Project Management Plan actions which are necessary to prepare,define, coordinate and integrate various planning activities are documented. A projectmanagement plan of Zara launching a new product is:Cost: It forms an essential part of a research i.e. an estimate of a cost incurred in the researchproject a cost that will incur in the research project is £4000 approximately. Cost for developingand launching of new product of Zara would be £20,000. 2
Quality: Quality plays an important role in research and new product development. Data shouldbe collected from reliable sources with authenticity which will help in making research moreaccurate and qualitative.Also, the quality of raw material has to be maintained by theorganisation by setting the standards of quality.Resources: Resources forms an important part of research, so it is important to choose and makeuse of appropriate resources for research which will help in making the research morequalitative.Communication: Communication also plays an important role in the research a propercommunication should be maintained between the members involved in the research (Waterman,2016). A proper mode and method of communications should be selected during research.Risk:There is a risk of failure of implementing the actual strategy formulated this will result inthe loss as huge amount of money is invested in a project. Another risk involved would beselecting an appropriate resource such as human resources for the success of a project if theorganisation fails to select the required human resource it will result in the failure of the project.Another risk associated to the product is selecting appropriate marketing channel, wrongselection of marketing channel will not be able to right audience to attract them and time factor isanother risk involved i.e. launching of a product in London fashion week which starts from 16 to20 February. If company fails to launch the product on the set date it will decrease the reputationof the company.Task ModeTask NameDurationStartFinishPredecessorsAuto ScheduledIdentification of market 2 hrsTue 2/12/19Tue 2/12/19Auto ScheduledSelection of market 1 hrWed 2/13/19Wed 2/13/191Auto Scheduledconducting market research 3 hrsWed 2/13/19Wed 2/13/192Auto Scheduledformulating of goals andobjectives 3 hrsWed 2/13/19Wed 2/13/192,3Auto Scheduledidentification of audience in new market 3 hrsWed 2/13/19Wed 2/13/1933
Auto Scheduledcreating marketing plan 4 hrsWed 2/13/19Thu 2/14/194,5Auto Scheduledimplementing of marketing plan 3 hrsThu 2/14/19Thu 2/14/196Auto Scheduledtesting of product 5 hrsThu 2/14/19Fri 2/15/197Auto Scheduledfinal launch of product in market 5 hrsFri 2/15/19Fri 2/15/1984
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