Exploring Competitive Advantages of Flavoured Banana and Nut Bread by Clinton Street Baking Company

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

1MANAGEMENT
Table of Content
Introduction................................................................................................................................2
Describing the products planned to sell.....................................................................................2
Explaining how the product meets an unmet consumer need or problem.................................2
Assessing the target market or consumers.................................................................................3
Point of Differentiation for the firm...........................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6

2MANAGEMENT
Introduction
This research report is a comprehensive evaluation of potential business opportunities
as well as competitive advantages of flavoured banana and nut bread of Clinton Street Baking
Company (Lovelock and Patterson 2015). It has been identified that bakery industry in USA
has been competitive in nature. Thus, it is essential for Clinton Street Baking Company to
approach the market with unique product to gain competitive advantages.
Describing the products planned to sell
The innovative product that Clinton Street Baking Company will be attempting to sell is the
Banana and Nut bread. The bread will be having an eggless category also. It is gluten free
and a low fat product, in spite of its appeasing sweet taste and use of natural sugars and grade
food seasoning and colouring agents (Clintonstreetbaking.com 2019). Since the product is
innovative and new in the market, the company has planned of a premium pricing strategy.
No other big bakery brands in the US market have thought of innovating flavoured breads,
other than b. patisserie of Chicago (Clintonstreetbaking.com 2019). However, they did not
use natural extractions in their product which makes the bread smell fresh and the sugar
content in their bread was higher. Clinton Street Baking Company uses natural sugars in
their breads and muffins and that is why this can be considered as an innovative product in
the American market. The product is supposed to be priced at $3.5 USD for 500 grams. The
family pack of the product is supposed to be priced $10 USD (Kotler and Armstrong 2015).
As this product is innovative and is based on selective flavour, the company will
release new flavours of the same bread product also in the upcoming months.