Marketing Analysis and Strategy for Crazy Chocolates in the US Market

   

Added on  2023-05-28

21 Pages1337 Words195 Views
Principles of
marketing and
communications in
digital world
Name of the Student:
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Marketing Analysis and Strategy for Crazy Chocolates in the US Market_1
Product Description: Crazy
Chocolates
▸ Crazy Chocolates is a new premium
chocolate product to be launched in the
market of USA.
▸ The brand will launch five types of
chocolates, namely milk chocolate, dark
chocolate, fruits and nuts, coffee and caramel
chocolate and chocolate wafers.
▸ It aims to compete with the premium
chocolate makers like Hershey’s, Ghirardelli,
Godiva and Dove.
▸ The chocolate bars and squares will have a
Crazy chocolates logo on it and will be
distributed through the prominent
Marketing Analysis and Strategy for Crazy Chocolates in the US Market_2
Market Analysis for
Crazy Chocolates
3
Marketing Analysis and Strategy for Crazy Chocolates in the US Market_3
Key Market Trends
▸ Premium and dark chocolates have a
strong growing trend.
▸ Innovative and unique products are more
popular and a surviving trend.
▸ Changing tastes of the global consumers
▸ Increasing exports and imports of the
chocolates have expanded the market
▸ Increasing demand for seasonal
chocolates
▸ Global supply chain
▸ Lower prices and increasing disposable
Marketing Analysis and Strategy for Crazy Chocolates in the US Market_4
US Chocolate Market, by Product type
Figure 1: US Chocolate market, by product type, 2017
(Source: Mordorintelligence.com 2018)
Marketing Analysis and Strategy for Crazy Chocolates in the US Market_5
Market Growth Forecast
Figure 2: US Chocolate market, by product, 2014-2025 (USD Billion)
(Source: Grandviewresearch.com 2018)
Marketing Analysis and Strategy for Crazy Chocolates in the US Market_6

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