A critical evaluation of business to business relationships maintained by the organisation.

This should be presented as a concise report without the use of any table. (300 words ) This can include supply chain relationships as well as those with the customer

BUSINESS TO BUSINESS
RELATIONSHIP

TABLE OF CONTENTS
BUSINESS TO BUSINESS RELATIONSHIP...............................................................................1
REFERENCES................................................................................................................................2

BUSINESS TO BUSINESS RELATIONSHIP
As per Forbes it could be analysed that the B2B consumers take time for investing in the
new software or products for the work environment and the employees as margin for error is
little. B2B businesses lose around 45% of their customers every year which is devastating for the
company which operates mainly in B2B. The business to business companies generally handles
licenses, contracts and the subscription spanning thousand of funds.
B2B is transaction between the businesses like wholesalers and manufactures or
wholesalers and retailers. It refers to the business which is conducted among the companies
instead between individual consumers and company (Sheth, 2020). These transactions are seen in
the supply chain when companies purchase the products or components like materials used in the
manufacturing process. The finished products are sold to the individuals using B2C transactions.
Also, with the help of such relationship, company allow proper flow of communication between
parties and this in turn sustain the brand image as well. In addition to this, with effective
communication, company also provide feedback on their performance and share methods of
improvement so that they are able to sustain the brand image as well. However, according to
B2B international, most of the business lose 45 to 50% of their customers every five years due to
conflict issues and handling different contracts. As a result, customer satisfaction may affected
that cause opposite impact upon business performance.
It requires special planning for becoming a success. The transactions rely over accounts
management personnel for establishing the business clients relationships. B2B relationships are
nurtured through prior interactions for sale to make successful transactions to occur. The B2B
supply chain handles all operations relating to producing of products and to get it to right
companies or customers. Purpose of the supply chain management in B2B is to produce the
goods quick and to distribute them as efficiently and faster as possible (Elsäßer and Wirtz,
2017). The supply chain management requires greater control and monitoring as it involves
greater transactions with larger volume of goods. They are considerable more important as
compared with the B2C though the customers are fewer but value is greater.
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REFERENCES
Books and Journals
Sheth, J., 2020. Business of business is more than business: Managing during the Covid
crisis. Industrial Marketing Management. 88. pp.261-264.
Elsäßer, M. and Wirtz, B.W., 2017. Rational and emotional factors of customer satisfaction and
brand loyalty in a business-to-business setting. Journal of Business & Industrial
Marketing.
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