Critical Evaluation of Operations of Morgan Motors

This article provides a critical evaluation of the operations of Morgan Motors, including their vision, operations supporting the vision, and satisfaction of stakeholders. It discusses the vision of Morgan Motors to develop and design superior and classic sports cars, and describes the operations that support this vision. The article also evaluates the extent to which the operations satisfy three stakeholders: media, suppliers, and customers.

A critical evaluation
of the operations
of Morgan motors
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Refer briefly to the vision of Morgan Motors........................................................................3
Briefly describe operations of Morgan Motors which supports the delivery of vision..........3
Evaluate the extent to which the operation satisfies at least 3 stakeholders..........................4
CONCLUSION................................................................................................................................5
REFRENCES...................................................................................................................................6
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INTRODUCTION
Morgan Motor company is private firm which is operating motoring sector. It is founded
by H.F.S Morgan in year 1910 and its head office is located at Malvern, Worcestershire, United
Kingdom (Clack and et. al., 2017). Vision of respective company is to develop and design
superior as well as classic sports car for their customers to survive in market for long time. The
aim of developing this report is to understanding about Morgan Motor company vision, their
operations for delivering vision and company's stakeholders.
MAIN BODY
Refer briefly to the vision of Morgan Motors
Morgan Motors company is operating its business operations and functions at motoring
industry. They offer wide range of motor cars such as Morgan Aero Max, Morgan Aero Super
Sports, Morgan Aero 8, Morgan +8 and many more. The vision of Morgan Motors Company is
design and build superior as well as classic sports car for its potential customers so that they can
survive at marketplace for long time.
Briefly describe operations of Morgan Motors which supports the delivery of vision
At Morgan Motors there are several operations are conducted which help them in
delivering vision in effective as well as successful manner such as technology development,
procurement of resources, human resource management, inbound logistics, services and many
more ((Eadie and et. al., 2015). Moreover evaluation of operations can be determined through
several model, from which some are mentioned below:-
 Value Chain Model
A value chain model is considered as set of activities which an organisation operating in
a particular industry for performing in delivering valuable products and services to customers at
potential marketplace. In respect of Morgan Motors Company, they implement value chain
model so that they conduct operations effectively and provide attractive, superior and classic
sports car to their potential customers. In respect of respective model, company divide their
whole operations into two main portions i.e. support process and primary business process
(Johansson, Christiernin and Pejryd, 2016). Support process which help primary activities so that
it will accomplish more effectively and it will include operations like centralised structure of
firm, conduct recruitment and selection process. Moreover it will also include research and
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development department work, development of products which are environment friendly,
selection of effective suppliers or vendors and many more. On the other hand primary process
will include activities related to inbound as well as outbound logistics evaluation, operations
work, marketing for attracting customers and promoting products and many more.
 Total Quality Management
It refers to approach or model which is used by a company management in order to
achieve long term succession at the marketplace by satisfaction customers. In order to implement
total quality management Morgan Motors need to conduct several work such as focus on
customers, conduct decision which are based on facts, conduct communication effectively and
many more (Morgan and et. al., 2017). Along with this in respect of respective company, they
also adopt main principles of total quality management that help them in conducting work
effectively such as involve employees, procedure approach, leadership driven decision,
customers focus, continual improvement, system approach to management and factual approach
to decision. Through this respective company able to conduct their operations effectively by
maintaining proper quality of production.
Evaluate the extent to which the operation satisfies at least 3 stakeholders
Stakeholders is considered as person or group of individual who have generally interest
in company operation as well as they can affect or get affect by business. There are numbers of
stakeholders in an organisation such as suppliers, customers, investors, employees, government,
media, creditors, communities, trade union, owners and many more. Explanation of main three
stakeholders which help in operations of Morgan Motors Company are given below:- Media: These stakeholder can build or destroy company image by publishing
informations accordingly. In respect of Morgan Motors Company, media promote their
business in effective manner which help them in attracting more and more customers as
well as it also help them in increasing sales and profitability. Suppliers: Suppliers or vendors are those stakeholder who provide goods and services to
company so that their business operations goes on (Stentz and et. al., 2015). In respect of
Morgan Motors Company their suppliers are vendors who supply equipments, machines,
small car products and many more.
 Customers: These are main stakeholder of company as they impacted through the quality
of products or services and its value. Such as in respect of Morgan Motors Company
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customers are stakeholders because they purchase their car and drive it by trusting on
Morgan Motors.
CONCLUSION
By analysing above mentioned points it can be summarise that, in the succession of
business vision play major role because members or staffs of company able to develop decision
accordingly. Along with this, for attaining goal firm conduct different types of operation that can
be related determined through several models such as Total quality management and value chain
model. There are numbers of stakeholders which are connected to an organisation as well as they
support in achieving goal such as customers, media and suppliers.
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REFRENCES
Books and Journals
Clack, C. T. and et. al., 2017. Evaluation of a proposal for reliable low-cost grid power with
100% wind, water, and solar. Proceedings of the National Academy of
Sciences. 114(26). pp.6722-6727.
Eadie, P. and et. al., 2015. Speech sound disorder at 4 years: Prevalence, comorbidities, and
predictors in a community cohort of children. Developmental Medicine & Child
Neurology. 57(6). pp.578-584.
Johansson, A., Christiernin, L.G. and Pejryd, L., 2016. Manufacturing system design for
business value, a holistic design approach. Procedia CIRP. 50. pp.659-664.
Morgan, H. M. and et. al., 2017. We need to talk about purpose: a critical interpretive synthesis
of health and social care professionals’ approaches to self‐management support for
people with long‐term conditions. Health Expectations. 20(2). pp.243-259.
Stentz, A. and et. al., 2015. CHIMP, the CMU highly intelligent mobile platform. Journal of
Field Robotics. 32(2). pp.209-228.
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