Business Environment and Micro Economic Concepts and Models

A Mobile Phone
Company

INTRODUCTION
Business Environment refers to various internal and external factors that impacts upon
the working of an organisation. The factors cover customers, suppliers, managers, government
and many more which impacts upon the working of an organisation. So it is important for the
companies to take a look over the internal and external factors so as to have a knowledge about
the impacts drawn by these factors on the working of their organisation (Antonaras and
Dekoulou, 2019). The company chosen for the completion of this assignment is Bullitt-group
Ltd which was founded in the year 2009 and is headquartered in Reading, Berkshire, United
Kingdom. The company provides their customers with template, ublist CAT Mobile Phones for
the satisfaction of needs and wants of their customers. So this assignment will start with making
its focus on Micro Environment and end with Macro Environment. There will be different tools
and models which will be used in the assignment so as to know about the impact of internal and
external factors on the working of an organisation. These tools and models are such as PESTLE
Analysis, SWOT Analysis and many more with the help of which it could be known to them
about the ways to remove these issues, their impact and many more. Lastly, the assignment will
also provide the knowledge of reasons of auditing business environment and the ways with the
help of which they could gain insights into Micro Economic Environment.
MAIN BODY
Business Environment and Micro Economic Concepts and Models
Background of the Company: Bullitt-group Ltd is counted under one of the well renowned
brands of UK having a large number of customer base and serving to the customers with their
products and services across the world. The company is aiming at providing their customers with
their products and services at an affordable prices taking in comparison to their customers so as
to satisfy their needs and demands along with covering most of the market share. The company
also provides their customers with high quality products and services at cheaper prices
(Bitkowska, 2019). Along with this, the company also operates with small workforce and over a
number of 75 nations in the world.
Business Environment
It is said to gradual addition of outside expansion to inside powers like providers,
government exercises, client desires, workers, mechanical advancement, financial changes,
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organic market, social patterns, the executives and market drifts that have enormous impacts on
organization with its capacities. At the end of the day, business condition includes occasions,
circumstances and impacts that are encompassed with an association. There are different powers
which are additionally ordered into inside condition and outer condition which includes
unmistakable components having effects on authoritative enacts together with basic leadership.
The natural powers furnishes wide open doors with dangers to the business.
Internal Environment is named to conditions, powers just as circumstances inside
business limits. It principally includes every one of the things that are under the influence of
supervisory crew. It comprises of the components which include presence inside association
limits as it were. In setting to Bullitt-bunch Ltd, the interior condition components are
hierarchical culture, representatives, investors or proprietors, business generosity and assets
(Child, 2015). The person who begins the substance and acquires hierarchical offers share
advertise are said to proprietors. The proprietors of Bullitt-bunch Ltd are Colin Batt, Richard
Wharton just as David Floyd. These individuals have rights to change approaches of business
whenever. The proprietors has fundamental impact with in interior condition of business. The
following key inward component are workers who performs exercises as set by managerial
specialists. At present, chose business have rough 130 representatives who has vital influence in
structuring, producing, advancing just as selling cell phones of the organization with association
with universal brands. Furthermore, hierarchical culture is likewise key interior condition
component which incorporates vision, aggregate conduct of authoritative individuals, qualities,
propensities and convictions joins with activities of individuals. At chose business, authoritative
culture is viewed as establishment of inner condition as it shapes conduct of numerous
individuals alongside moulding accomplishment of firm. Picked element has solid culture which
help it in accomplishing destinations adequately than rivals having feeble culture. Authoritative
assets are additionally considered as a component of interior condition. Assets like physical
assets, budgetary assets, mechanical assets, HR and educational assets are a piece of business
assets. In setting to assets, Bullitt-bunch Ltd has places of business, machines to make portable
bodies and stockrooms to store stock (De Castro, Hogenboom and Baud, 2016). Furthermore,
data assets that organization has are usable information that is required for basic leadership,
monetary assets as far as assets and capital, etc.
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