Business Environment and Micro Economic Concepts and Models

A Mobile Phone
Company

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business Environment and Micro Economic Concepts and Models..........................................3
Examining the ways and reasons Mobile Phone company needs to audit their External and
Internal Business Environments................................................................................................11
Insights about Micro Economic environment within which mobile phone business operate...15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Business Environment refers to various internal and external factors that impacts upon
the working of an organisation. The factors cover customers, suppliers, managers, government
and many more which impacts upon the working of an organisation. So it is important for the
companies to take a look over the internal and external factors so as to have a knowledge about
the impacts drawn by these factors on the working of their organisation (Antonaras and
Dekoulou, 2019). The company chosen for the completion of this assignment is Bullitt-group
Ltd which was founded in the year 2009 and is headquartered in Reading, Berkshire, United
Kingdom. The company provides their customers with template, ublist CAT Mobile Phones for
the satisfaction of needs and wants of their customers. So this assignment will start with making
its focus on Micro Environment and end with Macro Environment. There will be different tools
and models which will be used in the assignment so as to know about the impact of internal and
external factors on the working of an organisation. These tools and models are such as PESTLE
Analysis, SWOT Analysis and many more with the help of which it could be known to them
about the ways to remove these issues, their impact and many more. Lastly, the assignment will
also provide the knowledge of reasons of auditing business environment and the ways with the
help of which they could gain insights into Micro Economic Environment.
MAIN BODY
Business Environment and Micro Economic Concepts and Models
Background of the Company: Bullitt-group Ltd is counted under one of the well renowned
brands of UK having a large number of customer base and serving to the customers with their
products and services across the world. The company is aiming at providing their customers with
their products and services at an affordable prices taking in comparison to their customers so as
to satisfy their needs and demands along with covering most of the market share. The company
also provides their customers with high quality products and services at cheaper prices
(Bitkowska, 2019). Along with this, the company also operates with small workforce and over a
number of 75 nations in the world.
Porter's Five Forces Model: The following model was developed by Michael E. Porter.
According to this model, the main focus of this model is to know about the level of competition
4