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A Motivational Perspective on User Acceptance of Social Media: A Research Project

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Added on 2024/07/11

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This research project explores the motivational factors influencing user acceptance of social media platforms. It examines the impact of factors like enjoyment, time spent, information seeking, and privacy concerns on user behavior. The study utilizes both primary and secondary research methods, including surveys, interviews, and literature reviews, to analyze the data and provide insights into the user experience. The findings highlight the importance of understanding user motivations to effectively leverage social media for business purposes.

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Research project
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Table of Contents
Introduction......................................................................................................................................3
LO1Conduct appropriate research methodology which integrates knowledge into the research
process............................................................................................................................................. 5
P1 Produce a research proposal that clearly defines a research question or hypothesis, supported
by a literature review.......................................................................................................................5
Aims and Objectives........................................................................................................................5
P2 Examine appropriate research methods and conduct primary and secondary research.’.........10
M1 Evaluate different research approaches and methodology, and make justifications for the
choice of methods selected based on philosophical/ theoretical frameworks...............................11
LO2 Conduct and analyse research relevant to a chosen business research project......................13
P3 Conduct primary and secondary research using appropriate methods that take into account
costs, access, and ethical issues.....................................................................................................13
P4 Apply appropriate analytical tools to analyze research findings and data...............................16
M2 Discuss the merits, limitations, and pitfalls of approaches to data collection and analysis you
used................................................................................................................................................ 17
D1 Critically evaluates research methodologies and processes in the application to a business
research project to justify chosen research methods and analysis.................................................18
LO3 Communicate the outcomes of a research project to identified stakeholders.......................19
P5 Communicate research outcomes in an appropriate manner for the intended audience..........19
M3 Coherently and logically communicate outcomes to the intended audience, demonstrating
how outcomes meet set research objectives..................................................................................24
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D2 Communicate critical analysis of the outcomes and make valid, justified recommendations 25
LO4 Reflect on the application of research methodologies and concepts.....................................26
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project............................................................................................................... 26
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes......26
M4 Provide critical reflection and insight that results in recommended actions for improvements
and future research considerations.................................................................................................26
D3 Demonstrate reflection and engagement in the resource process leading to recommended
actions for future improvement..................................................................................................... 26
Conclusion..................................................................................................................................... 27
References......................................................................................................................................28
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Introduction
In the modern era, social media play a very crucial role for a business organisation as well as the
consumer. With the help of social media, people changed the way to connecting and
communicating with others. The business organisation gives high attention to the use of social
media for increasing sales and revenue as it assists to maintain a good relationship with
customers. It is highly important for an organisation to understand the influence of social media
on purchasing as well as the decision-making process for customers. People give high focus on
the use of social media for communicating with other, shopping and to search anything on sites.
There are so many motivational perspectives on the customer’s acceptance of social media. The
use of social media is a great marketing communication that assists the organisation to build a
strong customer base and also increase market share in the tough competitive marketplace. There
are various factors such as personal utility, information seeking, entrainment and convenience
that impact positively on the user’s experience, satisfaction level, and time spent with social
media. This report is based on a motivational perspective on the user acceptance of social media
in today’s tough competitive environment. In this report, research aims, objectives, literature
review, research methodology, Gantt chart, and findings have been covered. Apart from this,
various recommendations have been developing for achieving success and growth in the future.
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LO1Conduct appropriate research methodology which integrates knowledge into the
research process
P1 Produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature review.
Title
“A motivational perspective on the user acceptance of social media”
Research background
In today’s digital business environment almost all company use social media for spreading new
information and detail about existing as well as new products and services. There are so many
motivational perspectives on the user to accept social media like Facebook, Google, Instagram,
Twitter, and others. People get wide and right information related to any products and services
easily by using social media that impact positively on their experience and satisfaction level. It is
a major responsibility of the company to encourage the customer to use social media for online
shopping and to gather the right information. It is highly important for every business
organisation to give high-quality services and products through an online platform to make their
shopping experience great that enhance the level of satisfaction (Acaps, 2012). Nowadays all
people are activated on social media so it is essential for the company to create an attractive page
to attract lots of customer’s that help to increase sale and revenue. If any customers have a
negative experience on social media then it will negative perspective on the user acceptance of
social media.
Aims and Objectives
Research aims and objectives play a very important role in completing research properly as it
provides the right direction and way to the investigator. On the basis of research aims and
objectives investigator perform all project activities to collect information and data to attain
desired outcomes.
Aims
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The main aim of the research is to examine the user’s acceptance of social media such as
Facebook and others.
Objectives
 To understand the satisfaction, and time spent influence on the user to use social media
 To analyse the user’ experience influence the continued intention to use different social
media like Facebook
 To examine the negative risk factors influence on people to use social media
 To understand the social media acceptance by users
Literature Review
According to Berger (2015), In today’s time digital technology plays a very important role in
resolving social and commercial issues. Social media is a great platform through which people
communicate and interact with associates, friends and family members. Lots of people face
Privacy risk on social media like Facebook, YouTube, Google, snapshot, and others. If people
have high privacy risk then it will influence negatively on perspectives to use social media.
There are so many hackers who can easily hack anyone’s accounts that can easily control by
making privacy setting. It is important to spread right information to people to secure their
accounts from hackers. People share personal photos and daily activities on social media with
their friends, family, and associates.
In the view of Bernard (2017), Customer enjoys to spent time on social media to accomplish set
desire and outcomes. Perceived enjoyment is positive perceptive that influence users to use
social media to fulfill their needs and wants in an effective way. Interpersonal trust is other
motivational factor that one social media user has in other user of the sites. Lots of people use
social media to enjoy their free time and also to gain useful information on social media. Social
media increase interaction and communication between people that assist to build a strong
relationship. If the high Social risk is faced by people then it influences negatively on users of
social media. Internet self-efficiency is one’s ability to execute and organise courses on the
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internet to access important for identifying important information, concept, and facts to fulfill
their requirements.
In the words of Bernardi (2013), Social media is a great platform through which people can
easily communicate with any person in the other location. It is used by almost everyone to
maintain a good relationship with friends, family, and associates. In today’s time, people share
their day to day activity, event on social media to share their experience with other people. There
are so many motivational perspectives that influence users to use social media like Facebook,
Google, Twitter, Instagram, and others. With the help of social media they aware of any
incidents and actions that take place anywhere in all over the world.
Methodology
There are so many research methods that are used by the investigator to complete research in the
most suitable and proper manner to attain set goal and objectives. Saunders research Onion is a
great method that covers different stages that must be considered by the investigator to gather
important information and data related to the selected study. The researcher can skip some of the
stages which are not reliable for the selected topic.
Using Saunders Research Onion
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(Figure: Saunders's research onion)
(Source: Kaminskiy, 2014)
There are various stages involved in this research method some of them are examined as under:
Research philosophy: In this stage, investigator understands the nature of reality related to
selected study topic to attain desired outcomes. Various assumption and justification are
identified by the investigator related to selected study topic.
Research approaches: There are so many research approaches like qualitative, quantitative, and
inductive as well as a deductive approach that assists to complete a research project in a proper
way. Investigator develops hypothesis by using a deductive approach and inductive approach is
used by the researcher to gather required data and information (Fukuda-Parr and Lopes, 2013).
Research strategy: In the research strategies several approaches are used by the investigator like
a case study, interview, survey, literature review and experimental research. This will assist to
create a suitable conclusion and finding related to selected study to accomplish set aims and
objectives.
Timeline or Gantt chart
Timeframe
It is highly important to develop an effective timeframe for overall project work according to
which investigator perform different task and activities to achieve set aims and objectives of the
study.
Action plan
Table1
Tasks Start date End date Days
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Create the research topic 1 Aug 2018 1 Aug 2018 1 Day
Set aims and objectives 2 Aug 2018 2 Aug 2018 1 day
Carry out secondary
research (by taking help
of literature review)
3 Aug 2018 9 Aug 2018 7 days
Determine proper
research methodologies
10 Aug 2018 12 Aug 2018 3 days
Carrying out small-scale
research study
(questionnaire study)
13 Aug 2018 15 Aug 2018 3 days
Analysing the data 16 Aug 2018 22 Aug 2018 7 days
Concluding the data 23 Aug 2018 24 Aug 2018 2 days
Develop
Recommendations
25 Aug 2018 25 Aug 2018 1 day
Submission 26 Aug 2018 26 Aug 2018 1 day
Gantt chart
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Tasks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
Create the
research topic
Set aims and
objectives
Carry out
secondary
research (by
taking help of
literature review)
Determine proper
research
methodologies
Carrying out
small-scale
research study
(questionnaire
study)
Analysing the
data
Concluding the
data
Develop
Recommendations
Submission
P2 Examine appropriate research methods and conduct primary and secondary research.’
To accomplish set goals and objectives it is highly important for the management to select
appropriate and relevant research method that assist to collect accurate and latest information
related to selected study topic. With the help of primary as well as a secondary research, the
investigator can examine the impact of digital technology such as social media on consumers.
Investigator can easily identify the factors and issues that can influence negatively on
profitability and desired outcomes. Both primary and secondary research method are great
techniques that assist to collect wide information.
Secondary research: With the help of secondary research method investigator can collect huge
information and data by using different sources such as books, articles, journals, newspapers,
magazines etc. In this method, the investigator needs less time, cost and resources to gather
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required data for selected study topic (Laudon and Laudon, 2015). It is a great tool through
which investigator can examine important facts, concept and in-depth knowledge related to
particular topics that help to accomplish desired goals and objectives.
This method helps to examine the motivational perspectives of users to use social media in a
large marketplace. Investigator uses multiple sources in the secondary research to analyse
important information that assists to reach final conclusion and finding. Basically, there are two
methods involved in the secondary research methods which are external as a well internal source
that provides wide information and data. In the external source investigator examine the data and
information of colleagues, government sources and others whereas; in internal source
investigator evaluate the personal data users through any books and articles.
Primary research: In this method investigator collect accurate, reliable and latest information
and data from related people that assist to reach final conclusion effectively in certain time.
There are different methods such as quantitative as well as qualitative methods are used by the
investigator in primary research to gather huge information related to selected study topic
(Nylen, 2015). It is a common research method which is used by the investigator to identify
answer of research questions to accomplish set aims and objectives. The biggest disadvantages of
this method are that the investigator needs to spend lots of time, cost and resources to gather the
required data and information. Primary research method increases communication and
interaction process with people that assist to examine right information and data about the impact
of digital technology. There are so many methods is used by the investigator in the primary
research which are a focus group, survey, observation, interview, questionnaire and others that
assist to gather latest in information from related people.
Apart from these two methods, a mixed method is also used by the researcher which is a
combination of both qualitative as well as quantitative method. With the help of mixed research,
method investigator will easily analyse the impact of digital technology such as social media
(asić & Feruh, 2012).
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M1 Evaluate different research approaches and methodology, and make justifications for
the choice of methods selected based on philosophical/ theoretical frameworks.
There are so many methodology and approaches used by the investigator to examine the impact
of digital technology such as social media. It is necessary for the investigator to use research
methods in a proper manner to identify motivational perspectives on users to use social media
such as Facebook and others. Quantitative and qualitative research methodologies are a most
effective tool that is used by the researcher to gain in-depth knowledge and information about the
selected study area.
Quantitative methodology: With the help of this methodology investigator can easily compare,
interpret and analyse information to achieve desired goals and objectives. Investigator can take
the right decision related to selected study topic to examine the motivational perspectives on
users to use social media. It is a great method that assists to accomplish set goals and objectives
effectively in a certain time (Taylor, et. al., 2015).
Qualitative methodology: This is a useful methodology through which an investigator can
gather viable and proper information. To explore new facts, concept and idea investigator use
qualitative research methodology properly. In this method, both primary, as well as the
secondary method, is used by the investigator to collect right and accurate information.
Primary research: In this method researcher used survey, interview, observation, questionnaire,
focus group and others to accomplish set aims and objectives. Primary research provides latest
and fresh information to investigator related to selected study topic.
Secondary research: With the help of secondary research method investigator can collect huge
information and data in less time, cost and resources to accomplish desired outcomes. There are
different sources such as books, journals, articles, magazines, and newspapers are used by the
investigator in this research to gain valuable outcomes (Tranter, 2012).
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LO2 Conduct and analyse research relevant to a chosen business research project.
P3 Conduct primary and secondary research using appropriate methods that take into
account costs, access, and ethical issues
There have been many ways in which the overall process if data collection and research has been
used in order to see the effect on the perspective of the people and then the same has reflected on
the data analysis. There have been various ways in which the data has been collected and the
same has been collected taking into consideration the cost, ethical issues, and the resources. All
these have been successfully utilizing the factors that have been in the overall data processing
methods. based on the quality of data that has been collected in the research there has been two
kinds of researches taken into consideration, they are the primary and secondary research
methods. the same has been explained below.
Primary research- The primary research is the prime resource in order to take into
consideration the overall process and the research techniques being used in the development
process. There have been primary ways such as surveys, questionnaire designs, primary
meetings conducted in order to see the reviews of the people in the system. The sample size of
50 has been taken into count in order to see the effective ways in which the views have been seen
and the questions are being asked in all ages, race and gender category. Primary data has a little
more budget as considered by other people but they are to be tackled eventually. There have
been other ethical issues like false participation and wrong data collection (Vaioleti, 2016).
Secondary Research- The secondary research has been the one that has been used from the
external resources such as journals, articles and other research papers that has been published by
previous researchers. There have been certain other factors such as prohibition to use the
information or different sample size taken. All this has been stopping the research to succeed.
Based on the above two process it was seen that primary research provides more authentic
research, thus the questionnaire has been designed on the basis of that-
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Name-
Age-
Gender-
Question 1- Have you been a regular user of social media?
a) Yes
b) No
c) Sometimes
Question 2- What is your age?
a) 16- 30 years
b) 31- 50 years
c) Above 50 years
Question 3- Have you ever been benefitted from the information received from the social
media?
a) Always
b) Sometimes
c) Can't say
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Question 4- What kind of information you usually gather from social media?
a) Career
b) Education
c) Entertainment
Question 5- Have you ever been provided false information on social media?
a) Never
b) A few times
c) Can’t say
Question 6-Has social media motivated/influenced your outlook towards the things?
a) Definitely
b) Not at all
c) Can’t say
Question 7 – What sites you usually browse?
a) Blogs
b) Chat sites
c) Facebook
Question 8- Any Suggestion?
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P4 Apply appropriate analytical tools to analyze research findings and data
The data analysis and research have been conducted on the basis of the data that has been
collected from the various methods that have been used in order to see the needs of the project.
There have been various other methods in the same. There have been primary and secondary data
collection process that has been based on the various factors such as budget, resources,
stakeholders, relation and coordination with the various people in the same (Vaioleti, 2016).
There have been another factor that has been included in the process development like the
internal stakeholders such as human resources, operations team, budgets that are available in the
overall feasibility of the research. The external stakeholders that have been used in order to
gather the resources they are the material suppliers, the distributor and the sales team. All these
comprehend to the development of the factors in the successful gathering of the relevant data.
There is two kinds of tools used in the analysis process they are the qualitative and quantitative
research process.
The qualitative research method is more effective in the research as it is used more in the
primary data collection and thus the data gathered can be said as the most relevant and authentic.
The sample size has been used in the process on the basis of the questionnaire asking for the
sample size of 50 people. This has made the research varied and rich, the data is from primary
resource so the chances of getting fraud information are less as compared to others(Neuman,
2013).
There is a quantitative method also that has been used in the secondary data collection as this is
mostly collecting the views by having meetings and discussion as there is no numerical or
authentic proof of data collection in the process. This method is also very important in analyzing
and properly presenting the data in the final form. This will give an important prospect in the
research. In this research, survey method has been used by taking into a count of minimum 50
people of different ages and working pattern. This has helped in understanding the time spent on
social media and the respective level of motivation on each of them and what is the outcome that
can be extracted from that. The qualitative method has been receiving more response as
considered to the deep knowledge that has been influencing the research structure (Neuman,
2013).
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M2 Discuss the merits, limitations, and pitfalls of approaches to data collection and
analysis you used
Merits- The digital technology and the social media has a very deep impact on the overall
process and generation of various information that has been affecting the overall process and
system generation in the research. There have been certain plus points that have been observed in
the research they can be said as the effective way in which the sample has been used in order to
participate in the process (Flick, 2015). There has been a good number of people participating
and thus the qualitative method has been very effective in the generation of the overall structure
and development of the system. This method has used all the primary data and thus the data
reception is more authentic. The questioner has helped in the collection of the various methods
and the respective point of views to be seen in each of the services.
Limitations- There have been certain limitations that have been used in order to conduct the
research they are:
 low participation number of the people made the research more varied and less focused,
thus the same cannot be considered to be a good majority to see the effect of digital technology
and social media in the research
 Information was not that authentic thus there is a scope to see that another research can
be conducted. Secondary data might be used.
 Not much data can be collected as the participation is low and the same cannot be used in
the effective outcome.
 The whole process was very time consuming thus it was a sort of wastage of resources
and efforts, thus the result was not as expected.
Pitfalls
 Faulty data collection methods have been used in the process
 There has been less access given in the collection of secondary data resources and thus
the same will be an influential factor on the data
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 There have been some faulty participants who are not providing the survey answers
effectively (Miller, et. al., 2012).
D1 Critically evaluates research methodologies and processes in the application to a
business research project to justify chosen research methods and analysis.
Researcher uses both primary as well as a secondary research method in this study to accomplish
set aims and objectives. It is necessary for the investigator to develop a focus group, observation,
questionnaire, and interviews to design effective research methodology. With the help of
research methodology investigator understand the problem and get an answer to all questions. It
is highly important for the investigator to gather right and accurate information related to sleeted
study area to accomplish desired goals and objectives (Tuckman and Harper, 2012).
Investigator uses different methods to conduct this research in the most suitable and appropriate
manner. With the help of primary research method investigator gather latest, accurate and
reliable data through which motivational perspectives can easily examine whereas in the
secondary research method investigator use journals, books, newspapers, magazines, and articles
to accomplish valuable outcomes. Apart from this, qualitative and quantitative methods are also
used by the investigator to identify the impact of digital technology such as social media in the
large competitive marketplace.
19

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LO3 Communicate the outcomes of a research project to identified stakeholders.
P5 Communicate research outcomes in an appropriate manner for the intended audience
Question 1- Have you been a regular user of social media?
Data interpretation: the above graph present responses of 50 participants in which 30 people
say that they are regular users of social media whereas 10 say that they do not use social media
and 10 people say they use social media sometimes.
Question 2- What is your age?
20

Data interpretation: In the above graph 25 people use social media between the ages of 16-30
years use social media whereas 15 people are 31-50 years who use social media and 10 people
are over 50 years.
Question 3- Have you ever been benefitted from the information received from the social
media?
Data interpretation: In the above graph 15 people say that social media is always benefited for
them whereas 15 people say that social media is benefited for sometimes and 20 people say
nothing about it.
Question 4- What kind of information you usually gather from social media?
21

Data interpretation: In the given graph 20 people say they usually get entertainment
information through social media whereas 20 people say that it provides education-related
information and 10 people say that career-related information is gained by social media.
Question 5- Have you ever been provided false information on social media?
Data interpretation: In the above graph 10 people say that social media provide few times
wrong information whereas 20 people say that social media never provide wrong information
and 20 people are not sure about it.
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Question 6-Has social media motivated/influenced your outlook towards the things?
Data interpretation: In the above give graph 10 people give positive responses to can’t say
whereas 15 give a positive response to not at all and 25 people give responses to definitely to
answer that social media influence outlook towards the things.
Question 7 – What sites you usually browse?
Data interpretation: The above graph present responses of 50 people about the most usual sites
they browse to access information. In which 15 people say that Facebook is sites that are usually
23

browsed by them whereas 10 people say that they browse for blogs and 25 people say that they
browse chat sites.
24

M3 Coherently and logically communicate outcomes to the intended audience,
demonstrating how outcomes meet set research objectives.
In this research, investigator collects data and information in the most effective as well s relevant
manner to accomplish set aims and objectives. With the help of this research motivational
perspective of users to use social media is identified through which investigator can research
right conclusion. It is highly important in today’s digital environment for people to use social
media like Facebook, Google, Instagram, Google, and others to get the latest information about
any incident and event (Vaziri & Mohsenzadeh, 2012).
With the help of this research, the investigator gathers the right information and gain in-depth
knowledge about the selected study topic. It is necessary for the investigator to select the right
research method and source to gather required data that assist to accomplish desired standard and
outcomes. In this, research investigator set suitable aims and objectives according to which
information and data are collected to meet them (Selwyn, 2012).
25

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D2 Communicate critical analysis of the outcomes and make valid, justified
recommendations
According to Westerman, et. al., (2014), there are so many important concepts; facts and
information have been understood by doing this research study. In this research, various research
methods are used by the investigator to identify motivational perspectives of users to use social
media. In today’s modern era it is very much important for the people to use social media to stay
connected with friends, family, and associates. There are so many recommendations are
developed that assist in future to resolve issues and the problem in most suitable and proper
manner.
To increase privacy and security factor it is necessary to spread right information and awareness
among people so that they safely use social media like Facebook, Google, Instagram and other.
It is necessary for parents to guide children about safety and security factors about social media
to avoid privacy and the social risk.
26

LO4 Reflect on the application of research methodologies and concepts.
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project.
In this assignment based on the topic of “A motivational perspective on the user acceptance of
social media”, I have an analysed a huge knowledge about the use of social media in the recent
time phase. By this, I have clearly gained the demonstration of the growth of the digital
technology in the recent time phase. It is very essential to gain the effectiveness in any of the
research projects in order to have the better achievement of the goals and the objectives of the
organization. It has been evaluated by me that it is very essential in any of the organization to
have the proper and the relevant crafting of the goals and the objectives of the business. It is all
because this enables me to have the drawing and the representation of the important ethical and
the valid study of the blueprint. Various types of research methodologies are used by the
organization in which the most effective tend to be the Qualitative and the Quantitative methods
of research (Nelmapius & Boshoff, 2016). The effectiveness of the project is also gained by the
proper decision making process in the organization. This research work has been carried out in
the proper manner by the use of the Gantt charts and the work breakdown structures in the study
of the project for the proper determination of the use of the social media as a part of the immense
digital technology. The skills of decision making re also improved of mine.
The quantitative method of research has been evaluated to lay more focus on the numerical
values in the study (Nelmapius & Boshoff, 2016). It has the inclusion of the questionnaire
system in order to have the collection of the data from the various people. On the other hand, the
qualitative method of research work is also determined to be very effective as it has its focus on
the quality of the research study.
27

P7 Consider alternative research methodologies and lessons learnt in view of the outcomes.
From the research project and the study, it has been clearly demonstrated by me that the various
research methods are determined to be very effective in the organization. The research methods
help in the better completion of the determined goals and targets set by the researcher. In the
study, I have determined the critical use of the use of the Qualitative and the qualitative method
of research. But other than these methodologies, there are various other methodologies which
were effectively used in the better study of the use of the digital technology in the social media
applications. The various alternative research methods are described below:
Applied Research: It is the type of research method in which there is the elimination of the
basic theories and determined the addition of the various principles of the discipline. The main
problem with the use of social media is determined by the view point of the discipline. I have
determined that in this research method, more preference is made of the generalizations in the
digital technology of the various social media applications. There is the implementation of the
forecasting approach in this research method. The assumption is also made in the research
method that there would not be determined any change in the variables in the research work
(Ngai, et. al., 2015). The generation of the research reports is made by having the compilation of
them on the basis of the technical language.
Fundamental Method of Research: In this method of research about the impact of the digital
technology in the social media, it has been determined by me that the main aim and the target of
the study would be to gain the proper solution to the research question in the study. It also has
the use of the various important preference4s in the research work. It aims to determine the main
and the vital causes of the changes that are caused by the digital technology in the use of the
social media applications. It has made the determination of having the other variable in the
organizations to be made constant. A common language has been used by the researchers in the
study of the project.
Exploratory Method of Research: This is determined to be a very flexible method of research
in the business organization and have the proper investigation process in the research work on
the impact of the digital technology on the social media to increase the motivation factor in the
business. In this method, there is no use for the testing of the hypotheses. The findings of the
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study of this method of research are typically based on the topic of the study which would not
show much relevancy in the determination of the data which is outside or not included in the
research domain in the study of research project about the use of the digital technology in social
media use for the user perspective.
Conclusive Research: It is also an important alternative research method determined by me for
the use of the digital technology in increasing the motivational social media perspectives. This
method is determined to be well structured and very systematic in terms of the designing. It has
the involvement of the definitive and the formal method of the research which is followed
properly after having the testing (Turcotte, et. al., 2015). This type of method is basically carried
out by the very conclusive type of researchers for having the formulation of the hypotheses.
After having the adaption of this type of research work, it is generated the very significant and
the theoretical findings having a very significant application by the researchers.
29

M4 Provide critical reflection and insight that results in recommended actions for
improvements and future research considerations.
After having the study of the above reflected research work, it can be clearly evaluated that the
researcher would have the use of the tools and the techniques in the proper and the appropriate
manner. This would lead to the effective carrying out of the research project on the impact of the
digital technology on the basis of the social media perspectives. It is essential for the
organization to have the effective carrying out of the research work by having the proper and the
efficient use of the research methodologies in the project work. It is required for the researchers
in the organization to have a proper determination and the assumption of the time phase in the
business organization (Lamberton, 2016). The plan for the project management is also
determined to be a very effective tool in the proper and the efficient carrying out of the research
work in the digital technology impact on the sector of social media. It is also recommended to
the researchers that there would be the use of the auxiliary data which would be made the
process of decision making very flexible and better in the organization.
I have been determined by me that the digital technology is a very vital and the important term.
In order to attain a better position in the competitive market stage, it is essentially recommended
to the researchers to have the following of the better principles in the research work.
30

D3 Demonstrate reflection and engagement in the resource process leading to
recommended actions for future improvement.
It is a well-known fact which had been demonstrated by me that the suggestions and the
recommendations are very essential part of any of the project either based on the research work
or not. This process is basically completed after the process of analysis of the research work is
done in the organization. I have determined that it is core to the researcher to demonstrate the
recommendations in order to have improvements in the research work. All the suggestions are
needed to be given at the prior stage to have the proper access to the recommendations in the
research work (Kane, 2015). Here are given certain recommendations for the use of the social
media as a part of the use of the digital technology. It is recommended to the researcher to have
proper and the efficient planning at an early stage of the project designing process. It is required
for the researchers to have the proper designing of the cost structure at the prior stage of the
management processing. Proper data analysis is also recommended to be done in the business for
having the better results from the research project. This would help in the proper allocation of the
required resources in the business organization (Perrin, 2015). Resources are determined to be
very important for the success of the research work. So, it is recommended to the researchers to
have their allocation in the proper manner.
31

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Conclusion
By examining this report it has been concluded there are different motivational perspectives of
users to use social media to fulfill their needs and wants. In today’s tough competitive business
environment it becomes so much for every people to stay in touch with everyone for which
social media is the best communication platform. With the help of this research different
motivational perspectives of people have identified that help in decision making as well as the
planning process to attain desired outcomes. There are different motivational perspectives such
as enjoyment, time spent, chatting, entertainment, and others for which people use social media
on daily basis. In this report, a different research method is used by the investigator to identify
facts, concept, and elements that influence negatively on users of social media. Some of the
negative perspectives are a privacy risk, safety and social risk due to which some people avoid
using social media. In this report, various recommendations are developed that help in the future
to avoid issues and risk that affect negatively on users to use social media. With the help of
digital technology different problem related to social and commercial can be solved effectively
to accomplish desired goals and valuable outcomes. It is necessary for people to understand the
privacy and security elements related to social media to avoid the chance of mistake and risk.
32

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