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Global business Management Assignment :GlaxoSmithKline

   

Added on  2021-04-29

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A Prescription for Success? A Critical evaluation of GlaxoSmithKline’s Global Operations ManagementMSc in Purchasing, Logistics and Supply Chain ManagementUniversity of BedfordshireOxford College of Business – Sri LankaDecember 11th 2020Raafique RheyasStudent ID: 20177621
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Executive SummaryThe Objective of this report is to use GlaxoSmithKline (GSK) as a case study for global Operations Management and critically examine 3 main operational decision areas – primarily Supply Chain Management, Quality and Process and Capacity Design. GSK is compared to one of its main competitors, Sanofi using the 4Vs Typology; Volume, Variety, Variation in Demand and Visibility. Recommendations will be made on how GSK can improve its operational efficiency and performance with the current global climate.The concepts from Operation and Project Management are used to do this evaluation with all arguments and explanations supported using journals, research articles and textbooks. The main focus is on how GSK operates its organization to be one of the leaders in the healthcare industry and what operational procedures they’ve put into place to achieve this.2
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Contents1.Executive Summary...................................................................22.Introduction ...........................................................................43.Innovation, Trust and Performance – GSKs Strategic Operations .............54.GSK vs Sanofi – A comparison ...................................................105.What can GSK do to improve? ......................................................136.Conclusion............................................................................157.List of references.....................................................................163
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IntroductionFor business to succeed globally, Reid and Sanders (2019) highlight three main divisions that need to function successfully; finance, marketing and operations. Operations management is the process of managing resources that are used to produce and deliver finished products and services in the most efficient way possible (Slack et al. 2015). This is crucial for a global manufacturing organization to ensure that the customer always receives the highest quality goodswhen required. The key responsibility of an operations manager is to ensure maximum utilizationof resources that are the raw materials, labor and technology to create goods, services and value added products (Mahadevan, 2010).GlaxoSmithKline (GSK) is one of the world’s leading healthcare conglomerates and their strategy has always been to provide differentiated healthcare products through innovation and scientific excellence (GSK. 2019). GSK has been able to redefine industry expectations through their commitment to their ambition to build a more performance focused culture, aligned to their values: Innovation, Trust and Performance (GSK. 2019). In this report, we analyze how their operational structure and strategy help them compete globally and how they can improve to further increase their competitive edge.4
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