Business Environment Analysis and Risk Management for GlaxoSmithKline

Business environment

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Internal environment analysis..........................................................................................................1
External environment analysis.........................................................................................................3
Business risks...................................................................................................................................5
CONCLUSION................................................................................................................................6
References:.......................................................................................................................................6

INTRODUCTION
The sum or the collection of all external and internal factors that influence business growth
and productivity are considered together as a business environment. This includes various factors
such as employees, needs, consumer demands and expectations, supply chain, management,
owners, customers, government activities, market trends, social trends, economic changes,
technology innovations, and others. These factors can have a direct or indirect influence on the
organization’s functioning, all of which together influence the situation and the business
environment of the company (Bretos, I and et.al., 2020). The business environment helps to
identify the business opportunities by taking proper use of useful resources, and aids in planning
and overall improvement of the company's growth performance and profitability. For the report,
GlaxoSmithKline or GSK is being taken from project 1. The company is the UK’s leading
pharmaceutical and healthcare brand. This company was established in 2000. The report covers
the internal and external analysis of an organization. Further the business risk is identified and
action plan is prepared for managing risk.
MAIN BODY
Internal environment analysis
The internal environment analysis defines the internal strengths and weaknesses of an
organization in terms of its competencies, resources and competitive advantages. In the internal
environment of the organisation the internal analysis is a systematic analysis of all factors which
helps management in identifying strength and weaknesses in order to take necessary measures.
This involves the analysis of SWOT analysis-
 Strength
o Strong research and development- The strong efforts are made by GSK in
research and development which they have made progress in respiratory, HIV,
and cardiovascular medicines. Because of its technology-driven practices, there is
an advancement in the role of the organization which helps in strengthening its
market position (Cusimano, S. and Sterner, B., 2020).
o Efficient sales and distribution- Around the world its distribution network is
improved which makes the products availability everywhere. This helps in
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