A Report on Airline Business in Singapore: A Case Study of Singapore Airlines

A Report on Airline Business in Singapore: A Case Study of Singapore Airlines
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Table of Contents
Introduction.............................................................................................................................................3
Job Description of Singapore Airlines.....................................................................................................3
Two job positions in Singapore Airlines..................................................................................................3
Job Design of Singapore Airlines in Cabin Crew and Technical Service Engineer.................................4
Motivation of employees.........................................................................................................................4
Business Strategy of Singapore Airlines..................................................................................................5
Recruitment Process for Singapore Airlines............................................................................................6
Selection Strategy for Singapore.............................................................................................................6
Implementation in Singapore Airlines.....................................................................................................7
Conclusion...............................................................................................................................................7
References...............................................................................................................................................9
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Introduction
There are some airline companies in Singapore. Singapore Airline (SIA) is one of them.
Singapore airlines, the most respected travel brand of Singapore, have taken place among the top
airline companies in the world. A Singapore airline is flying one of the youngest fleets in
Singapore. It is covering over six destinations of the world which are spanning a network in
those six continents. Singapore airlines operate in the East Asia, Southeast Asia, South Asia and
Oceania from its hub at Changi Airport (Derudder, 2012). It is an internationally recognizable
icon and it is providing a higher standard of customer service to the customers. Starting from 1st
May, 1947 as Malayan Airways Limited till date Singapore airlines have received a huge number
of awards regarding the success in service business.
Job Description of Singapore Airlines
The customers are divided into various groups for the better customer centric service with a
greater team spirit to built bonding among the members of the company through many activities.
There is a common purpose to give the satisfaction to the customer and to do so every worker
should work together. SIA uses the 40-30-30 rule for the appreciation and the ease of working
with others in a set up of functional team. The 40-30-30 rule provides the percentage weight. The
analysis of McGee (2012) explores that the total human resource is considered as 100%. In
training there is only 40% of the human resource, in the review of various processes 30% of the
human resource is involved and the remaining 30% of the resources are used for the creation of
new product ideas and services.
Two job positions in Singapore Airlines
There is a chance for the employees to from the groups like ‘Performing Arts’ Group, ‘Gourmet
Circle’ Group etc to engage the people who are liking the similar kinds of jobs and the
recreations and this encourages the employees to be satisfied outside of the job having the
balance in work-life to make the efficiency and performance so high. SIA always maintain a high
level of selection and recruitment process for the two job positions – Cabin Crew and Technical
Service Engineer (Petrovic, 2012). The flight attendants are selected usually when the needs
arises at the international level from the different countries where the SIA operates their
business.
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