Resort Package Proposal for Blackpool

A resort package proposal

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Blackpool is a seaside resort on the Lancashire coast in the North West England. The
town is on the Irish Sea. The Blackpool has been tasked with the promotion of the UK’s most
popular destination which tends to attract large number of people from across the globe. This
study will highlight on creating resort packaging proposal which in turn will help in transforming
the Blackpool into appealing and one of the sustainable destination for the family members. This
study will focus on providing various set of e- solutions and various other set of technology
innovations. This study will also carry out SWOT analysis of the destination. Moreover,
complete stakeholder analysis, BCG matrix, etc. in turn will be carried out by completely
analysing the needs and preference of the customers.
MAIN BODY
The Blackpool has been tasked with the promotion of the UK’s most popular destination
which tends to attract large number of people from across the globe. It is considered to be very
useful in the attainment of higher operational goals and objectives. The tourism arm of the
Blackpool council is very useful in working closely with the stakeholders and local partners to
show case the best visitors which helps in attainment of the higher operational goals and
objectives (Jones, Hillier, D. and Comfort, 2016). The key roles which helps in providing
strategic leadership, advice and guidance on the visitor and tourism economy in Blackpool. It
tends to focus on delivering the various hospitality services which helps in attracting and services
the visitors. It is very useful in supporting the business through Blackpool.
The Blackpool pleasure beach which in turn tends to offer spectacular and thriller rides.
Brave Valhalla is considered to be as one of the world’s most which helps in experiencing the
thrilling of one of the twin track coaster which eventually leads to great experience to the
customers Ride ICON is considered to be one of the UK’s first double launch coaster which
helps in featuring various interactions which in turn involves five different rides. There are
various adventure golf which tends to provide offering unique hazardous which in turn helps in
the attainment of the higher operational goals and objectives (Boella, and Goss-Turner, 2019).
Britain’s favourite amusement park which helps in providing wide set of rides which in turn are
full of spectacular shows and rides.
SWOT analysis
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Strength: Blackpool in turn considered to be one of the most mainstream tourist destination
which helps in creating a contemporary and also family oriented beach resort which offers high-
quality of accommodation, attraction, facilities, leisure, events and entertainment. The
Blackpool resort in turn has been considered to be one of the most seaside destination in UK for
over a century (Kotera, Adhikari, and Van Gordon, 2018). This resort is rich blend of
contemporary attraction and heritage. The key strength associated with the Blackpool is that, the
tourism economy for the Blackpool has grown successively over the years. The total number of
visitors has grown up by around 200,000, that is it estimated to be around 18.2 million. The
number has increased both in the terms of staying visitors which in turn it leads to higher
operational growth. The key value associated with the Blackpool’s tourism industry in turn has
soared up by 4 percent, i.e., Euro 1.58 billion. This in turn tends to demonstrate that the resort
mainly tends to largely account for 40 percent of the key value of the total economy of the
Lancashire. One of the major strength associated with the Blackpool sort and United Kingdom is
that it is one of the highly visited amusement park within the United Kingdom with over 3
million visitors every year. This park has won various number of awards within recent times
which includes LETTS award, IAAPA awards, golden tickets, etc. another major strength is that
the park has around 40 rides which includes 12 roller Coasters rides. Blackpool resort is
considered to be one of the leading brand within tourism and hospitality sector which helps in
attracting large number of people from across the globe (Bowie and et.al., 2016). The Blackpool
resort of the economy tends to produce more than 24,000 jobs and also indirectly supports
employment within the supply chain. Blackpool resort tends to have a long establish reputation
and also have key leisure assets in the public ownership.
Weaknesses: One of the major weakness associated with the Blackpool is that, people are less
aware globally when compared to the various international theme parks. This eventually results
in lower degree of tourist for the Blackpool resort. The blackpool park is seasonal which means
that it does not function for more than three months within a specific year. This eventually means
that it leads to lower profitability and sales for the resort (Marsden and Beecroft, 2017). Another
major weakness associated with the Blackpool resort is that it lacks government support and
there is a decline in finance limit in order to deliver best possible services to the customers.
Opportunity: One of the key opportunity associated with the Blackpool is that it focus on
leveraging various popularity rides such as big one. Big one right is considered to be one of the
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