Tourist Resort Management

Tourist Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Explore the different types of resorts, their key features and potential issues and
challenges of managing them.................................................................................................1
P2. Discuss the differences in operational requirements of specialist areas and the potential
issues managing the different specialist areas........................................................................2
TASK 2............................................................................................................................................4
P3. Access different types of resort packages and how they fulfil overall sales objectives...4
TASK 3............................................................................................................................................5
P4. Conduct market research into a specific resort location and determine the needs of a
chosen target market...............................................................................................................5
P5. Propose a business plan for a resort package based on the findings of market research. 6
TASK 4............................................................................................................................................8
P6. Investigate the different sustainable approaches, practices and initiatives implemented by
a chosen resort hotel...............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Tourism is the wide and emerging industry because of its positive trends within the travel
and it also tends to depict the effective requirement of tourist operations management that can be
addressed by various facts. Tourism agencies also tends to undertake the requirements of
customers including package of services in terms of offering information to pertain for the
destination, transportation and events (Niu and et. al., 2016). Along with this, the prominent
functions of resort operations undertake for the health and safety issues, significance of effective
quality management and structure of resort management. To carry forward the study, Ballygally
Castle Hotel in UK and leads to offer various qualitative services like traditional style room for
the lakeside lodging and water sports centre. Moreover, report tends to cover various features of
common resorts and issues to manage them and various types of resorts and packages available.
It also identify the needs of customers by focusing on prominent needs and guiding principles for
accomplishing sustainable tourism.
TASK 1
P1. Explore the different types of resorts, their key features and potential issues and challenges
of managing them
Resort is the place that offer recreation and effective entertainment which is used in terms
of considering the commercial development that leads to attract maximum number of visitors by
offering qualitative services. Resort guests tends to enjoy most of things as per their convenient
venue considering food, activities, entertainment and so on. In regard of this, there are various
types of resort options that suits according to the interest and budget of people and some of them
are discussed as:
Beach Resorts: It depicts that these resorts are directly situated on beach which is very
close to sea to attract maximum customers. Beach resorts are very popular and attractive as it
leads to offer peaceful vision and joy to people. These resorts are preferred in terms of getting
relaxation in majorly consider water activities such as parasailing, horseback riding, beach
volleyball, scuba diving, jet skiing and many more (Alananzeh and et. al., 2018). In relation with
Ballygally Castle Hotel, they can also consider all these services as it is the beach side resort and
offer various services that can become attractive point for customers.
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Ski Resorts: These are the winter sport areas that tends to offer effective services for
snowboarding and skiing and also undertake effective equipment on rent like ski schools and ski
lifts. The purpose of ski resort is to develop skiing activities that are self contained relies under
destination resort.
Key features:
 The beach resorts are charming and also developed under the colonial style. As here,
individuals tends to enjoy various water activities and also get some peace with amazing
sunset view. Ski resorts are adventurous and most attractive at the time of winters especially over the
season of Christmas and New Year. It is currently trendy because of youths as in present
times most of the people are more oriented towards adventure.
Potential issues and challenges:
 The primary issue which is faced by Ballygally Castle Hotel is related with the
expectations of customers which is dynamic in nature as it is changes according to the
trends and market research. As most of the customers tends to expect according to the
convenience, personalization and efficient that can become major challenge for resort as
every has different taste and preferences (Purnaya, 2016).
 As per the expectations of customers, resort need to make significant modifications in
terms of resorts regarding the renovations and maintenance considering the standards of
their potential guest. Therefore, it can become costly for resort and become major
challenge.
P2. Discuss the differences in operational requirements of specialist areas and the potential issues
managing the different specialist areas
Resorts prominently run with right individuals and resources and also with effective
departments. For this, their needs prominently impact the size for the growth and development in
terms of offering services for the amenities. Therefore, few operational areas that exist in resorts
are discussed as: Front Desk services: It tends to depict the operational segment of hotel as in this,
individuals tends to prominently contact with their guests in terms of taking responsibility
regarding bookings and also get various details. In relation with Ballgally Castle Hotel,
the staff members of Front desk tends to behave very politely which is useful in terms of
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