Apple's Product Strategy and Challenges

This assignment analyzes Apple's renowned product strategy, highlighting its historical emphasis on high quality and innovation. While acknowledging past successes, it examines the growing pressures from competition and a changing technological landscape. The author argues that Apple's premium pricing strategy, while maintaining high quality, may be hindering its competitiveness against rivals like Samsung. The need for regular adjustments to pricing and marketing strategies is emphasized to ensure Apple's continued success in the evolving smartphone industry.

Running head: A ROTTEN APPLE
A Rotten Apple
Name of the Student
Name of the University
Author Notes

1A ROTTEN APPLE
The product strategy of Apple is mainly famous for its high quality and innovation,
which has been able to bring about Revolution within the technological market. This advanced
style of product strategy has helped to improve the brand value of the company and its popularity
throughout every parts of the globe. The effective product strategy with an apple has provide
them with a perfect road map with a vision of the future that has helped them to capture a
significant part off the market share in technological industry (Giachetti & Marchi, 2010).
I do strongly believe that using of premium product quality providing high value to
customer care has been one of the prime reason for the success of Apple Company over the past
several years. In the recent days however, the products of Apple are not able to bring about
Revolutionary innovation mainly due to the pressure of excessive competition in the Global
technological market. In spite of the fact that the Apple Company has presented the world with
the first idea of Revolutionary smartphone, in the present days due to fast changing scenario of
the market domain, it is not possible for Apple to maintain its product innovation.
Moreover, I also believe that due to premium pricing strategy of the Apple, the company
is losing its competitive ground to rival like Samsung, who are able to provide smartphones at
much lower cost. Nevertheless, due to the premium pricing strategy, it is possible for Apple to
maintain high standard in the quality of their manufacturing products. It is also essential for the
management of Apple to regularly modify their pricing and marketing strategy according to the
changes in the smartphone industry.

2A ROTTEN APPLE
Reference
Giachetti, C., & Marchi, G. (2010). Evolution of firms' product strategy over the life cycle of
technology-based industries: A case study of the global mobile phone industry, 1980–
2009. Business History, 52(7), 1123-1150.