Business Plan for The Moon Staffing Agency in London
Added on 2021-01-04
10 Pages2612 Words250 Views
A SMALL TEMPORARYSERVICE STAFF AGENCYIN LONDON
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................1PART 1............................................................................................................................................11. New business venture.............................................................................................................11.1 Type of business....................................................................................................................21.2 Research................................................................................................................................2PART 2............................................................................................................................................32.1 McCarthy 's 4 PS application to The moon staffing agency.................................................32.2 The Job roles assigned to The moon staffing agency employees.........................................4Advantages and disadvantages of zero- hour contract workers and agency staff ......................42.3 Customer target market ........................................................................................................6PART 3............................................................................................................................................63.1 Strategies future expansion of business ...............................................................................6REFERENCES................................................................................................................................8
EXECUTIVE SUMMARYThis assignment will include the business plan for the temporary staff service agencywhich will provide the business plan for the organisation “ The moon staffing agency” which isstaring a new business in London. For this the firm will use various marketing strategies whichwill include price, place, product, service and promotion. The Moon staffing agency willprovide temporary staff for various occasions and events. Moreover, it will provide emergencyservices to the customers whenever the staff is required urgently. The firm will use variousstrategies for expanding its business such as diversification, segmentation, position and targeting.The main customers of the organisation will be the event management companies and hotels.PART 11. New business ventureThe nature of business and the product or service it providesThe name of the company will be “ The Moon staffing agency”. The business willprovide various services to the customers that require temporary staff for various parties, eventsetc. This company will provide staff such as temporary guard, waiters, bartenders, chefs etc. Thenature of the company is that it will provide the staff for various events and parties to fulfil therequirement of the clients by providing them with proper staff facilities. The company will findthe staff according to the need of their clients (Lovelock and Patterson, 2015). The services willbe provided in London to provide clients with easy access to the staff required by them for theevent and party. The organisation will provide best services and those which are not provided inany other firm. The services which will provided by the organisation will consist of providingthe best staff for the event and party to the clients to provide satisfaction to them regarding theservices provided by the staff on duty. USP and competitive edge of business.The moon staffing agency will provide services which are different from that of otherorganisation involved in providing the same services to the clients. This company will involveunique services such as providing clients with online services where they will be able to get therequired staff by booking online. The competitive edge of the company will be to attractcustomers by providing high discounts for booking for the staff for the particular event. Also, the1
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