Business Plan for Real Estate Agency in Malta

This document is a structured business plan for a real estate agency in Malta. It includes an introduction, literature review, research methodology, data analysis, and conclusion. The aim of the business plan is to start a new business idea by importing olives and dattes from Tunisia to Malta. The objectives include analyzing the trend of olives and dattes consumption in Malta, enhancing the customer base, and capturing new market share. The document also provides information on the industry size, growth rate, and competitor analysis.

A structured Business Plan for a
Real Estate Agency in Malta

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Title.........................................................................................................................................1
Abstract...................................................................................................................................1
Justification.............................................................................................................................1
Rationale of the business idea................................................................................................2
Scenario chosen......................................................................................................................2
Clear aim and objectives........................................................................................................2
Background to the subject area...............................................................................................3
Structure of the project...........................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
Identifying the industry trend.................................................................................................5
Industry size, growth rate, competitor analysis......................................................................5
Business idea..........................................................................................................................7
Marketing mix analysis..........................................................................................................8
Segmentation..........................................................................................................................9
Target Market.......................................................................................................................10
Positioning............................................................................................................................11
Thorough knowledge and comprehension of the industry...................................................11
Understanding of relevant concepts and theories about the business model........................12
Summary and clear understanding of principal issues relevant to topic..............................14
Chapter 3: Research method..........................................................................................................16
Selection of appropriate models/ tools /concepts and theories for doing strategic analysis 16
Selection of clear aims and objectives..................................................................................17
Selection of appropriate research methodology...................................................................18
Theoretical and applied research methods knowledge.........................................................18
Primary / Secondary market research...................................................................................18
Clear understanding of research limitations.........................................................................19
Effective survey techniques if applicable.............................................................................19
Primary / Secondary market research...................................................................................19

Feasibility (Product/ Service/Industry/ Market/Organisational /Financial feasibility issues)20
Effective Sample framework ..............................................................................................20
Critical evaluation of such methodology..............................................................................20
Clear understanding of research limitations.........................................................................21
Chapter 4: Data analysis................................................................................................................22
FINDINGS.......................................................................................................................................1
CONCLUSION................................................................................................................................2
RECOMMENDATION...................................................................................................................3
REFERENCES................................................................................................................................4
APPENDIX......................................................................................................................................7

INTRODUCTION
Title
International Trade company importing olives and Dattes from Tunisia to Malta
Abstract
Business plan is that documents which contain business goals and different methods
through which a company may easily attain the defined goals. Further, it describe the
background information of the organization and different organizational financial projection. In
the same way, current business plan is based upon the Simonds Farsons Cisk who actually
planning to import Olive and Dattes from Tunisia to Malta. As selecting completely new sector
for the company will help the firm to increases dealing at international level so that it will help to
improve the overall financial performance of the company. Further, a new business plan will
help the firm to set completely new market so that many companies also take advantage of the
business. In the same way, current business plan will shed the light upon how beneficial for the
firm to start importing the olives and dattes to Malta.
Moreover, the current dissertation also completely based upon secondary data analysis in
which researcher evaluate and review books, articles and journals to determine the industry size,
growth rate and major players. Further, using marketing mix, it will help to determine the tactics
of Simonds Farsons Cisk and it will also describe the business idea in detail manner as well.
Later, study will help to understand the relevant concept as well as theories about the business
model and using qualitative strategy, researcher will help to generate the best outcomes which
further help to determine the new business idea is beneficial for Simonds Farsons Cisk or not.
Justification
As per the secondary research on the trading industry, it is analyzed that Malta import the
Machinery and transport equipment, different chemical products as well as mineral fuels , but the
country's main export products are semi- conductors. Though it is realized that country's primary
sector is entire based upon manufacturing but investing in new business will help the country to
reach further level of success. As currently company only deals in importing frozen foods, ice-
creams and confectionery and drinks only. That is why, starting new business will help the firm
to generate more sources of income and increases the supplier rate as well (Das, Susanne and
Mehling, 2019).
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Additionally, providing completely new range of services will also assist to sustain
goodwill in the market and take business at further level of success too. That is why, Simonds
Farsons Cisk start using new business idea of importing olives and dattes from Tunisia to Malta
which helps to capture new market share at global level.
Rationale of the business idea
The rationale behind the business idea is such that it is completely new business idea
which is never implemented in Malta yet before. Therefore, dealing in such idea will help
Simonds Farsons Cisk to sustain the brand image and also enhance the current customer base as
well as attract new ones as well. Further, through this idea, company also start using online
booking services for their customers for their easiness. Moreover, another reason of choosing
this business idea is such that Malta is still developing for this sector and by start implementing
new services related to importing of Olive and Dattes will help the customers to take advantage
and as a result, generate more income sources as well. So that it will help to reach international
level of customers as well as develop good market share in coming years as well.
Scenario chosen
Currently Simonds Farsons Cisk is only dealing in manufacturing and importing or
exporting foods and beverage conglomerate. But by start importing the olive and dattes from
Tunisia to Malta will help the business to raise its customer base and also capture new market
share as well. Further, it is also analyzed that the olive cultivation is quite famous in Malta and it
is still developing sector in Malta and that is why, by introducing the new business idea will help
the company to enhance the customer base and attract new as well (Hillman, 2017). Further,
choosing this scenario will also help to generate the results which directly sustain the brand
image at international level. Though the country is not dealing in this sector that is why,
introducing new idea will help the firm to generate better source of income as well.
Clear aim and objectives
Aim: “To start new business idea by importing olive and dattes in other country: A case study of
Simonds Farsons Cisk”
Objectives:
 To analyses the trend of olives and Dattes consumption in Malta within next quarter.
 To enhance the customer base up to 40% in the next second month.
 To capture new market by introducing new business idea within a year.
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Background to the subject area
International trade means an exchange of the goods and the services among different
countries across the globe. It allows the countries for expanding their markets in respect to goods
as well as the services which might not available domestically. Trading on a global basis
facilitates a consumers and the countries with an opportunity for exposing the goods and the
services that are not available in its own country or which considers as more and more expensive
on the domestic basis. In the long term, Malta is been projected to the trend across thousand Euro
valued as 501400 in the year 2020. In accordance to the econometric model, Malta is seen as the
net importer in the mineral oils and the fuels, aircraft, transport equipment etc. Importing olives
and the dates from Tunisia to Malta is tended to be beneficial as its demand is high and the
cultivation of olives is done in Tunisia. The current report presented on Simonds Farsons Cisk, a
leading manufacturing company that deals in producing, brewing, production and sales of beers
and soft drinks at international level.
Structure of the project
Chapter-1: Introduction
In this chapter, a discussion regarding the international trade and the trends in the Malta
is been stated with framing of the objectives and aim relating to importing of an olives and dates
to Malta. It also highlights the reason behind selecting this topic and significance of the study.
This part contains abstract, coherence of the industry in Malta along with rationale for choosing
the real estate business idea, aims and objectives and structure of project.
Chapter-2: Literature review
The next chapter throws a deeper insights towards the review of the positive and the
negative effects of importing olives and dates from Tunisia to Malta. This critic or review is been
made based on the objectives framed and prepared with appropriate recommendations and the
current market trends in relation to international trade. Moreover, it provides about review and
evaluation of the size, competitor, major players and the growth rate. It will give provide about
business idea in detail with marketing mix, segmentation, target markets, positioning,
comprehension and knowledge of industry. It will include understanding about concepts and
theories of business models, discussion over theoretical and conceptual issues using canvas
business model.
Chapter-3: Research Methodology
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Under this, several methods are been used for collecting the data through common
sources that is books, journal, articles, structuring questionnaire and surveys. This helps in
making the study more useful, reliable and valid. This is the one of the important section of the
research study because it indicates way in which research study was carried out. By reading this
section one can easily make an idea about the validity of the research results. In other words, by
going through this section one can easily identify whether appropriate approach was followed
and by doing so can determine reliability of results.
Chapter-4: Data analysis and findings
It includes the preparation various themes on which data is been analysed that will
provide presentation of the clear results based on findings, interpretation of results, application of
objectives and competitive advantages. It will also provide for success strategies and
development of business model. The analysis will be showing the details of the response that is
given by majority of the participants with justification of the results.
Chapter-5: Conclusion and Recommendation
This chapter will involve a clear and logical conclusions and recommendation for
applications of finding over management policy. This part shows the summary of an overall
study in relation to review of the import in the Malta from Tunisia.
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CHAPTER 2: LITERATURE REVIEW
Identifying the industry trend
As per the view of Galdies and et.al., (2016) Malta's success is derive from the emerging
financial services location and it is also committed to developing the capital market as well.
Further, Malta is continuously increased its trading industry by analyzing the needs of customers.
In fact, as per the World Economic Forum Competitiveness Report (2012-2013) it is analyses
that Malta is also ranked 15th for the Financial Market development out of around 144 countries.
Moreover, now it wants to expand its industry and try to import the products such that Olives and
Dattes. Earlier Malta only import petroleum through boats and the food security is of vital
importance in Malta. Even government also tries to issue a comprehensive ten year agriculture
policy in which it involve all the stakeholders, permitting and decision making to the private
entities. Meli (2016) stated that increasing the competitiveness of active farmers and the
livestock breeder by focusing on the quality and also encourage for the diversification. That is
why, the Maltese market is an opportunity for US suppliers in order to sell the products to other
country.
Moreover, Reiff, Ivanicova and Surmanova (2018) observed in their study that, Malta
mainly use US red winter wheat and soft wheat for the production of traditional Maltese bread,
while on the other side, Malta is still developing country for growing Olive and that is why,
when it start importing olives and dattes then it will help to enhance customer base and also
occupied the new customer market share as well.
Industry size, growth rate, competitor analysis
As per the view of Galdies and Vella (2019) in 2018, a Southern European island nation
is Mediterranean Sea near Italy, Tunisia and Libya in which Malta shipped around US$ 3 billion
worth of goods around the global level. Therefore, the import and export business is
continuously increases and it also reflect that the size of trading companies is still developing.
Further, this dollar amount reflect that there is a n increases of 2.8% since 2014. even the size of
Malta trading company also depicts that the total export goods which represent 14.2% of the total
Gross Domestic Product for 2018 and as a result, it also helps to enhance the overall GDP of a
country (Malta Market overview, 2019). Therefore, the growth rate of the trading company is
also increases and it shows that by expanding the business in this sector will help the business to
raise the overall brand image. That is why, Simonds Farsons Cisk must invest in new business in
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which it will start new business of importing Olives, dattes so that it will help to capture new
market share and also sustain the brand image at international level. Străteanu and Stan (2018)
also stated that with regards to export goods, Malta provided $15.1 billion worth of exports
related services to the global customers for an additional 70.7% of GDP. Overall, this metrics
includes the significant amount of re- exporting the activity.
Competitor analysis
Basis of
differentiation
Simonds Farsons
Cisk
Emmanuel Delicata Air Malta
Product The company mainly
deals with the
brewing, production,
sale as well as
distribution of the
beers and soft drinks.
Including this,
company also
importing, wholesale
and retail of food and
beverage.
Firm is dealing as a
wine producer and it
have also work to keep
two indigenous grape
varieties. Company
also deal in importing
of wines and other
beverages and it is a
Island's largest
privately, family
owned bottler.
It is the flag carrier airline
of Malta and also
operates services at
international level. It has
its own cargo system
which includes the
transportation of cargo on
the Air Malta Planes.
Price The company uses
competitive pricing
strategy and changes
its price after
analyzing its rivalry's
prices.
Emmanuel Delicata
uses seasonal pricing
strategy so that it will
help to attract wide
range of customers
towards it. Further,
company also changes
its prices as per the
public demand
(Hauptmann, Ambos
and Ambos, 2016).
Air Malta uses skimming
pricing strategy in which
company charges higher
amount for importing or
exporting any products.
So that it will help to
recover the sunk cost and
also sell the products in
better manner.
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Promotion It uses modern form of
promotional strategy
in which Simonds
Farsons Cisk uses
social media and
online advertisement
so that customers
come to know about
the new and advance
services added in their
company.
Emmanuel Delicata
uses both traditional as
well as modern form of
promotional strategy so
that it will help to
attract range of
customers.
Air Malta uses only
modern form of
promotional tools in
which it uses magazines
advertisement and
billboards and social
media advertisement that
helps to attract wide
range of customers easily
(Hsieh and Hyun, 2016).
Business idea
The business idea is all about to start importing new products i.e. Olives and dattes in
order to occupy new market share and also attract range of customers towards it. Currently,
Malta is still developing olives in its agriculture sector that is why, when Simonds Farsons Cisk
start importing the Olives and dattes will help to grow its current business and sustain a brand
image at international level too. In present situation, Simonds Farsons Cisk only import food and
beverage, but when the company will start importing new products will definitely help to
enhance the overall financial performance of a business. Therefore, this idea is quite feasible
because as per the view of Jansen (2017) when a company start introducing new business idea,
then it helps to build good revenue stream and also provide both active and passive income
streams. In the same way, Simonds Farsons Cisk will also start importing of olives and dattes in
order to build the network.
The idea is quite feasible because earlier the same concept is not introducing by any
competitor and that is why, it will support the business and also help to enhance the customer
base as well. From the secondary research it is also analyzed that Malta is still develop its
agriculture sector and also provide contribution while exporting the services. That is why,
investing in import of olives and dattes will help Simonds Farsons Cisk to expand its current
business as well as build brand image at global level as well.
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In the business model main concept is that product will be sold to both general people
and the companies that are involved in processing of the olive and dattes. This will be done
because in the current time period already there are large number of competitors of the business
firm. Hence, in order to compete with them something different need to be done. In this regard
unique business model is developed and under this there will be two sorts of customers in the
business namely general public and top customers. It is well known fact that olive is usually
consumed as raw fruit by the people at their home and olive oil is used to cook food items. Thus,
it can be said that there is huge significance of olive for the people and due to this reason, they
can be targeted directly. Olive also acts as medicine and prevent many disease and due to this
reason, it is widely used by the people at their homes. This is reason due to which under business
model general public will also be targeted and by doing so sales will be elevated in the business.
Moreover, olive will also be sold to the olive processors and by doing so more profit will be
earned in the business. Attempt will be made to add as much as olive processors in the business
so that more and more profit can be gained. Tunisia is known for cultivation of high quality of
olive and all imports will be done from the mentioned nation. Thus, firm will be able to sale
quality of olive to the buyers and due to this reason, it is expected that firm will be able to create
many new customers in the business at rapid pace.
Marketing mix analysis
As per the view of Blut, Teller and Floh (2018) marketing mix is the set of action, tactics
which a company uses in order to mainly promote their news offers and products in market.
Therefore, it is the foundational model which is mainly used to meet the objectives set by the
firm in order to grab attention of many customers towards it. This consist of basically 4 P's such
that product, price, place, promotion, which are as mention in the context of Simonds Farsons
Cisk.
Product
Simonds Farsons Cisk is one of the most popular manufacturer of the Maltese food and
beverage conglomerate. The business currently providing brewing, production and sales or
distribution of beers and soft drinks and also deals in the importing of food beverages with
property development. With these range of products, Simonds Farsons Cisk will start dealing in
importing of olives and dattes so that it will help to provide new services to the customer who
actually need these products (MARkUS, 2018). Moreover, introducing new service i.e.
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importing of olives and dattes will also leads to expand the current market and generate better
sources of income as well.
Place
Currently the company is deal in global level and the group represents as well as import
of different number of international food and beverage brands which are further managed by the
Farsons Beverage import company. Therefore, by adding new service in its existing business and
dealing with range of new services will help the firm to enhance the current brand image at good
level (Magalhães and et.al., 2020). Therefore, Simonds Farsons Cisk will start importing olives
and Dattes in Tunisia because it is known as second largest producer of Olive oil after Spain and
start importing in Malta. Even in Malta, the Simonds Farsons Cisk will start offering this product
in urban areas mainly.
Price
In order to start a new business, Simonds Farsons Cisk will uses Penetration pricing
strategy in which price of the product is initially set low so that company rapidly reach to the
wide fraction of the market and also initiate the word of mouth as well. Further, this strategy will
help Simonds Farsons Cisk to work on the expectation that customers will easily switch to the
new brand and this is because of the low prices. Overall, this price will help a business to enlarge
the market share by meet the defined aim and objectives in order to increase the economies of
scale.
Promotion
As Simonds Farsons Cisk will start using new service that is to import olives and dattes
and let people know about the service, company start using modern and traditional form of
marketing in which company uses best advertisement so that people will easily understand about
news offers and services (de Villiers, Tipgomut and Franklin, 2019). In the same way company
will also uses the advertisement or billboards in which it provide a complete detail of new
services added in their business so that it will help to enhance the new market share in the
business and may also sustain the brand image at global level too.
Segmentation
As per the view of Magalhães and et.al., (2020) market segmentation is that process of
dividing the market of the potential consumers into a group or the segments which are further
based upon the different characteristics. There are four types of segmentation approaches that
9

can be used by the business firm. These segmentation approaches are demographic segmentation,
psychographic segmentation, behavioural segmentation and geographic segmentation. Before
choosing any segmentation method it is better to identify suitable method of segmentation so that
in better way target audience can be selected for the business purpose. In demographic
segmentation on basis of demographic features population is classified. Demographic word
refers to the characteristic of the population. Olive is consumed by all sort of people and due to
this reason demographic factor does not have much importance for the firm. Psychographic
segmentation refers to the people belief and value system. Consumption of olive have to nothing
to do with that. Behavioural segmentation also has not any connection with the consumption of
the olive. Behavioural market refers to the purchasing habits, spending habits, user status and
brand interactions. Spending habit and purchase habit also does not have any influence on
consumption of olive and dattes. Finally comes geographic segmentation where according to
geographic characteristic item is sold to the people. Area wise people eating habits and
preferences changes significantly.
Therefore, Simonds Farsons Cisk chooses geographic segmentation because its target
customers are based upon the predefined geographic boundaries. Even its also relies on the
difference in interest, values and preference which are further vary from state to state, cities to
cities and region to region. Therefore, as Malta is still developing its business to producing olives
and when the quoted firm start producing olives directly then it will help to increases the GDP
and also satisfy the needs of the customers as well. Further, Simonds Farsons Cisk also segment
its business on the basis of occupation in which it target the retailers in order to sell olives and
dattes which further helps to enhance the existing market in better manner.
Target Market
According to Prataviera, Perotti and Melacini (2019) target market is that group of
customers within a business serviceable available market at which the business aim is to sell the
product and in return they got better results as well. Therefore, the target market of the Simonds
Farsons Cisk is based upon the age, income and lifestyle. In the same way, in order to start the
new business of importing olives and dattes, Simonds Farsons Cisk target market are the retail
businessman who actually want to sell olives and dattes, this is based upon the occupation and
higher income people. Further, another target market of the company are youngster whose age is
in between 18-40 because they need dattes as it is consider healthy products which are generally
10

consume by these age group mostly. On the other side, the target market for Simonds Farsons
Cisk are the urban people who also want to purchase the products as they are quite concern with
their health.
Positioning
Mackelprang and et.al., (2018) explains that by considering both strength and weakness
of the company, it position itself in the market. Currently Simonds Farsons Cisk has a brand
image as it is deal with beer products and then it will start importing the business of olives and
dattes so that the company will position itself as a brand because it is the first organization which
start importing a business of olives and seed in which it start using best strategy in order to
position itself at top. Further, this new business will help Simonds Farsons Cisk to position itself
as a source of premium upscale in the trading business and also creates good perception in the
customer's mind as well.
Thorough knowledge and comprehension of the industry
Malta is the southern European country with the population of 475000. It is the tenth
smallest nation of the world and fifth densely population nation. Malta is known for olive
farming. In the past couple of years farming of Olive increased at rapid rate in the mentioned
nation. It is basically a small Mediterranean country which is considered as a perfect holiday
destination. In the ancient time Olive plantation was introduced in the Malta. For Olive
cultivation alkaline soil and climate are suitable. Due to this reason plantation of olive increased
in the mentioned nation in the past couple of years. Malta Government is also paying due
attention on cultivation of Olive in the Malta (Ratten and Dana, L.P., 2015). Recently, local
farmers and entrepreneurs determined to review cultivation of olive peculiar variety “Bidni”.
Thus, overall it can be said that there is large scope of increase in demand of olive in the
mentioned nation and by importing wide variety of olive opportunity will be capitalized. There
are nine olive mills in the Malta where in the large quantity olive is processed to prepare olive oil
and other products. Idea of opportunity can be estimated from the fact that BSS is the company
which is owned by a family is in the business from the last 17 years. Firm main work is to supply
agriculture products to the farming community or farmers in the Malta.
Now a day’s company is importing and distributing thousands of the Olive plants among
people. In the year 2002 mentioned company make investment in the small traditional olive press
which had capacity of 200 kilo olive processing per hour (Sakar, Unver and Ercisli, 2016). This
11

reflect that from past couple of years demand of olive increased in the Malta and due to this
reason, it is the right time to grab opportunity in the market. In past couple of years olive market
grow at exponential rate and in the upcoming years it is expected that it will further grow.
Malta is knowing for its tourism spots and this factor is also playing crucial role in
increasing demand of olive in the market. It can be observed that olive plants remain green even
in summer weather (Tudisca and et.al., 2015). Presence of the olive plants give different view to
the land area. Due to this reason in tourism spots also demand of the olive plants is increasing
consistently. Apart from this, in many edible items or dishes olive is used to cook food item or
are used in dish to make it delicious. This is another reason due to which demand of olive is
increasing in the Malta market. Thus, it can be said that there are number of reasons due to which
demand of olive is increasing in the market. White olive is also observed in the Malta but in the
small quantity. Olive is grown in many other nations of the world but taste that is seen in olive of
the Malta is different. In other words, it can be said that olive grown in the Malta are tastier then
same of any other nation. Thus, if olive grown in the Malta is exported good amount of profit can
be earned by the farmers. This is the reason due to which in the past couple of years demand of
olive rose consistently.
Olive also have many health benefits and due to this reason, many people who are health
conscious prefer to consume olive. Researchers suggest that by using olive many sorts of
diseases can be treated in proper manner (Allahyari, Damalas and Ebadattalab, 2016). This is one
of another reason due to which demand of olive is increasing in the market. Thus, it can be said
that there are multiple reasons due to which demand of olive is increase in the Malta. Such some
strong factors indicate that in the upcoming time period demand of the olive will increase at the
fast rate in the market. With passage of time in many nations of the world like Pakistan and
France production of the olive increased at the fast rate. This is indicating that in the future time
period olive market will increase at rapid rate at global level. Thus, it is the right time to make
investment in the business idea in the Malta.
Understanding of relevant concepts and theories about the business model
Concepts of the business model
There are varied ways in which firms open their business like selling products and
services, charging subscription fee and selling service contracts etc. Thus, it can be said that
there are varied concepts that can be used by the firm to run its business model.
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Theory of the business model are three sigma theory of business model and stakeholder
theory. Both these theories are explained below. Three sigma theory of business model: Three sigma theory of business model state that
many businesses failed with the passage of time period. This is because businessman
have common assumptions and by following same it run entire business during the life
(Rodríguez Cohard, Sánchez Martínez. and Gallego Simón, 2017.). Many time socio
economic structures and business condition’s get changed at the fast pace and due to this
reason old practices become obsolete and business start facing loss in the business.
Hence, it can be said that three sigma theories are very helpful to the firms to modify
their business model according to the situation. Some companies like Nokia failed in the
industry once enjoying leading position because they do not change their business model
and keep going on traditional path. Ultimately, such kind of policy lead to business
failure
 Stakeholder theory: This theory state that firm must not run business for its own profit.
Instead of this business must be run by considering interest of all stakeholders and
accordingly decisions must be made. If business model is good but firm is not taking care
of its stakeholder then in that case it can observe failure (Parra-López and et.al., 2016).
Thus, it can be said that there is great importance of the stakeholder theory for the
business firms.
Business Model Canvas
Key Partners Key Activities
Value
Propositi
ons
Customer
Relationshi
ps
Customer
Segments
Key suppliers will
be olive producer
and suppliers in
Tunisia.
Through road and sea routes
olive plants will be purchased at
low price. Thus, farmers will be
able to purchase crops at cheaper
rate.
Good
quality
and low
price
crops.
Follow up
will be
taken from
the farmers
and
accordingly,
modification
will be done
in the
Farmers
will be
most
important
customers.
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services.
.
Key Resources Channels
Experienced work
force required in the
business to satisfy
customer’s needs.
Personnel
selling.
Cost Structure Revenue Streams
Transportation cost is the one of the main cost
that may inherent in the business model.
Product quality is the one of the main factors
for which
Customers are prepared to pay. If there will
not be
Quality in crops then customers may go to
any other supplier.
Summary and clear understanding of principal issues relevant to topic
Climatic conditions have a very huge impact on the olive business. It is observed that in the
number of the nations of the world due to global warming climatic conditions keeps on changing
consistently and due to this reason production of olive declined. Moreover, its quality also
become poor. Thus, it is the one of the principal issue that is associated with the farming of olive.
If product will not be good then demand of the imported goods will decline in the Malta market.
Apart from this, other main issue associated with the olive business is that change in crude oil
prices lead to elevation in the transportation cost in the business. If transportation cost increase
then in that case purchase cost elevate (Rodríguez‐Cohard, Sánchez‐Martínez and Gallego‐
Simón, 2018). Such kind of elevation in cost cannot be passed to the customers. Hence,
ultimately company have to bear cost of increase in the price of the product. This lead to facing
loss in the business. Thus, it can be said that elevation in the cost of purchase is another major
principal issue associated with the topic. Apart from this, economic condition of the nation also
affects price of crops. For example, in the Tunisia if there is economic turmoil then in that case
14

inflation will also increase and due to this reason cost of farming will increase which will lead to
increase in price of the olive plants and products. Ultimately, company have to bear that burden
because same cannot be directly passed to the customers (Zegane, Keciri and Louaileche, 2015).
If burden become unbearable then in that case same is passed to the customers which lead to
decline in demand and profitability in the business. Thus, it can be said that economic condition
of the nation is also one of the major principle issue relevant to the topic. It can be assumed that
there are varied international and domestic factors due to which number of problems can be
faced in the business. Thus, firm need to keep close eye on the current conditions and
accordingly must take steps so that situation remain in control.
15

Chapter 3: Research method
Selection of appropriate models/ tools /concepts and theories for doing strategic analysis
PESTLE analysis Political factors: Political factor is playing crucial role in success of any industry.
Political entities if pay due attention on the industry then in that case it grows at fast pace.
In Malta political parties are giving full support to the farmers in olive plantation.
Moreover, ruling Government is focusing on revival of lost species of the Olive. In this
regard, Government make efforts to the revive old variety of the Olive which is known as
Bidni. Thus, it can be said that on this front lot of support is given to the industry by
Olive. Economical factor: GDP growth rate of the Malta is only 1.3% which is low and
inflation rate is also 1.6%. This, reflect that there is slow down in the economy but
inflation is also in control. Thus, it can be said that economy is not totally out of control
and on this front also demand will not decline too much. Social factors: Socially use of olive is acceptable as it is used to prepare edible items and
is important part of Malta culture. Hence, demand of olive will increase in the upcoming
time period in the Malta. Technological factors: On this front there may be problem because in current time
period technology is updating at fast rate. There may be farmers who do not have latest
technology updated machine and due to this reason processing quality may not be good.
In such situation if proposed business makes use of advanced technology to process item
then it can capture market in better way. Legal environment: Legal environment is tight for the olive industry as Government
prepare multiple rules in order to ensure that good quality of olive oil can be produced to
the people. Thus, on this front care need to be taken in order to handle situation. Environment: On this front there is problem because as per rule business firms need to
dispose of entire waste that is generated from the olive processing machines. Thus,
arrangements need to be made for proper dumping of waste.
Five forces model
16

 Bargaining power of suppliers: Bargaining power of the suppliers is low as there are
number of large, mid and small size wholesalers that make available quality of olive oil
to the customers. Hence, there is absence of product differentiation. Moreover, there is
also not a big price difference across these suppliers. Hence, their bargaining power is
low. Bargaining power of buyers: Bargaining power of buyer is high because there are
number of suppliers in the market. If one supplier is not giving olive at right price
according to the customer then it goes to other one. Hence, pressure mount of supplier to
make available product at low price so as to create loyal customers. Thus, bargaining
power of the buyers is high. Threat of substitute: There is less threat from the substitutes because in current time
period there is only one substitute which is white olive that is competition to the olive
species that are currently grown on large scale. White olive is grown at small scale,
moreover, Government of Malta is growing extinct species of Olive but there is time in
gaining of momentum in respect to these products. Thus, it can be said that in current
time period there is not a huge threat from substitutes but in future time period this threat
will increase at rapid pace. Threat of new entrant: Threat of new entrant is high because Government is promoting
more and more production and trade of olive with the foreign nations. Thus, in the
upcoming time period number of new entrants may increase and this may increase threat
for existing players.
 Rivalry: Competitive rivalry is high in the market and this is the reason due to which
there is cut throat competition in the market.
Selection of clear aims and objectives
Main aim of the current business idea is to import olive and dattes from Tunisia to Malta.
In this regard main objective is to analyse market of Malta and accordingly capitalizing
opportunity in the market. Second main objective is to identify target customers and market so
that sale of imported Olive and Dattes can be increased rapidly. Third objective is to identify the
level of competition and bargaining power of varied entities so that accordingly at relevant price
product can be offered to the customers.
17

Selection of appropriate research methodology
In order to conduct entire research proper methodology of research will be taken in to
account so that entire research can be carried out. In this regard both primary and secondary
research will be carried out. In the primary research questionnaire will be prepared and same will
be distributed among respondents. By doing so entire data will be gathered and same will be
analysed by using appropriate tool and technique.
Theoretical and applied research methods knowledge
Theoretical and applied knowledge both are different from each other. Theoretical research
attempts to gather knowledge about idea whose application may or may not be possible in the
real-world situation. It is a logical exploration of assumptions and belief systems. The research
includes defining and theorizing how cyber systems and the environments behave. Afterwards
they explore or play the implications of how they will be defined. On the other hand, applied
research is method used for solving the specific problems and practical problems of individual or
group. Research and study is used in business, medicines and education for finding the solutions
related that will aid in curing the disease, solving scientific problems or developing technology
(Kumar, 2019). Applied research is for handles questions of real world and attempts for solving
the problem whereas theoretical research method attempts for gathering knowledge for an idea or
phenomenon whose conclusions might not have immediate application over real world.
Primary / Secondary market research
There are two types of market research that are primary and secondary.
Primary Research – IT is the research conducted by the the researcher itself. In this researcher
directly goes to the customers and the prospective customers in the the chosen target market. It
involves asking questions and gathering information. Primary research includes surveys,
interviews, questionnaires and visiting location of customers. In this primary research two basic
type of information is gathered that are exploratory and specific. It is expensive method of
conducting research.
Secondary Research – In this research data is already, gathered, compiled, organised & is
published by others. This includes studies and reports of government agencies, businesses in
industry and trade associations. Small businesses with limited budgets prefer the secondary
18

research. This research obtains the data faster and affordably. It includes sources of information
like web, studies books and reports (Ledford and Gast, 2018). Researcher has used the secondary
method of research for gathering the data related to the business in Malta. Web and research of
various experts have been used for drawing the results.
Clear understanding of research limitations
Limitation refers to the shortcomings or flaws that can result due to unavailability of the
resources, small size of sample, methodology flaws. It is not possible to conduct any research
without any flaws or to include all the possible aspects of the research. Listing down the
limitations makes the study honest and transparent. The limitation may be there in any part of the
research being conducted by the researcher. The aims and objectives of the study have been
prepared focusing only over the positively rising trend of market. Researcher is not experienced
over primary research therefore secondary method of research has been used. The data gathered
from the web sources might have flaws (Silverman, 2016). All the information’s are not taken on
the basis of government research, also the business researches have been used for drawing
results.
Effective survey techniques if applicable
As part of survey technique questionnaire will be used and under this same will be
distributed among 90 individuals. In this regard by considering specific aim and objectives all
questions of the questionnaire will be prepared. During data collection process it will be ensured
that those who received questionnaire are understanding questions and are able to answer
accurately. Many times, it happened that questionnaire are provided to the respondents through
online and offline medium but respondents are not able to understand specific questions properly
and due to this reason make mistakes and give wrong answers. All these things lead to making of
wrong interpretation. Thus, questionnaire will be prepared in such a way so that front person can
understand questions real meaning.
Primary / Secondary market research
In order to conduct secondary research literature review will be done and under this varied
writer statement on the research subject will be analysed deeply. On this it will be identified that
which writer says what in respect to the research topic and in detail information will be gathered
19

from the past time period. Apart from this, primary data will also be gathered by distributing
questionnaire among 90 respondents. Gathered data will be analysed by using relevant tools and
techniques like thematic analysis and statistical tools. In this way, entire research will be carried
out in proper manner.
Feasibility (Product/ Service/Industry/ Market/Organisational /Financial feasibility issues)
Business idea is basically related to agriculture industry. It is well known fact that firm
main objective is to trade in olive and Dattes. These are the two products that will be purchased
from Tunisia. Olive industry is growing at fast pace in the mentioned nation because
Government is giving full support for Olive cultivation and trading as soil, water and climatic
conditions of the Malta is congenial to the olive farming. There are less financial feasibility issue
because in the Malta Olive and Dattes farming is profitable business and due to this reason banks
easily finance business related to Olive and Dattes. Thus, at low interest rate finance can be
obtained as it is viable business idea.
Effective Sample framework
Stratified sampling technique will be used and under this questionnaire will be distributed
to those that are working in the olive related business firm as manager, employee and servant.
Stratified sampling will assist firm in identifying opinion of these different entities on same
question. Hence, it can be said that it is the effective sampling method that can be used by the
business firm.
Critical evaluation of such methodology
As part of methodology sample will be taken from the population by using stratified
sampling method. In the research if response will be taken from only specific type of people then
in that results obtained will be unilateral in nature which is not good for the research study.
Hence, sample units are taken from different groups and from them entire data will be gathered.
In order to ensure that data used for analysis purpose is accurate attempt will be made to ensure
same is correct. In this regard after gathering entire data same will be evaluated and accordingly
changes may be made on the response obtained from the respondents. In this way it will be
ensured that entire research is carried out in systematic way
20

Clear understanding of research limitations
Limitation of the research study is that sample size is small. However, every effort is made
to ensure that results obtained must be accurate and represent real conditions of the world. By
taking large size sample research study may be made more relevant.
21

Chapter 4: Data analysis
Do you consume Olive?
Yes 50
No 0
Figure 1Do you consume olive
Interpretation
Results reflect that there are 50 respondents and all of them consume olive at their home.
Olive is also consumed as raw fruit and oil to cook a food item. In Mediterranean nations olive is
consumed on large scale because it has health benefits and also make food tasty. It is the part of
culture of the Mediterranean nations. Apart from this, olive is traditionally grown at large scale
in the nations that that comes in category of Mediterranean nations. In past couple of years
demand of olive increased at rapid pace across the counties like Spain, France, Monaco, Italy,
Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, Greece, Turkey, Syria,
Lebanon, Israel, Egypt, Libya, Tunisia, Algeria, and Morocco; Malta and Cyprus. In the nations
like Tunisia UNO is paying special attention on the cultivation of olive. In this regard it already
carries out multiple projects. Such kind of steps will certainly elevate demand in the other
nations also. Thus, it can be said that in the coming years boost can be observed in the sales of
olive in the market.
Why type of olive you like to consume?
Niscoise 15
Picholine 15
22

Kalamata 15
Cerignola 5
Total 50
Figure 2People preference on consumption of variety of olive
Interpretation
Table is reflecting that there are wide variety of oil that can be seen in the Malta and
people equally prefer to eat variety of olive in the market. Cerignola is one of the variety of the
olive that is consumed less by the people. There are only 5 out of 50 respondents that prefer to
eat mentioned category of olive in the market. 15 respondents out of 50 prefer to eat Niscoise,
Picholine and Kalamata individually. This reflect that there is not any specific species of the
olive that is mostly preferred by the people. Thus, trading company need to import all sort of
olive from Tunisia in equal quantity. All variety of olive are rich in nutrients and due to this
reason, their demand is on rise consistently. With passage of time people are becoming more
aware about benefits of variety of olive and due to this reason, all of olive are in equal demand in
the market.
Which of the below given factor is the main reason behind consumption of olive and dattes by
you?
Taste 10
23

Good for
health 10
Both 30
Total 50
Figure 3Factors affecting consumption of olive
Interpretation
On basis of above results it can be said that there are number of reasons due to which
consumption of olive and dattes is increasing at rapid pace. Results reflect that there are 10
respondents who prefer to consume olive and dattes because it make food tasty. 10 respondents
out of 50 like to consume olive because it is good for health. There are 30 respondents out of 50
who like to consume olive because it is good for taste and health. Thus, it can be said that
demand of olive and dattes is dependent on these two factors. Means that if any company is
selling olive but it is not good in taste then in that case its demand will be low. Even, olive and
dattes are good for health but it is not tasty then demand will be less. This reflect that there is
huge significance of taste in increasing demand of olive in the market. There are 10 respondents
who state that they consume olive because it is good for health. There are 30 respondents out of
50 who state that they like to consume olive because it is tasty and good for health. Thus, it can
24

be said that trading company need to focus on both factors to establish its business in well
manner in the market.
Do you agree that olive help one to prevent heart attack and breast cancer?
Yes 40
No 10
Total 50
Figure 4Olive role in preventing heart attack and breast cancer
Interpretation
From chart given above it can be observed that there 40 respondents which state yes on
the asked statement and there are 10 respondents who state no on same question. Thus, it can be
said that majority of respondents believed that consumption of olive prevents heart attack and
breast cancer. It can be said that there are many medical health benefits of olive for the people
and due to this reason 20% to 30% chances of the occurrence of the heart attach and breast
cancer in the individual decline. This is one of the main reason due to which demand of olive is
consistently rising in the western market. This is because people in western side are very health
conscious and if they identify anything good in eastern world or any area of world they quickly
adopt if it is specifically related to health. With passage of time many new machines are
developed which make life of the human being much easy and due to this reason people do less
hard work and most of time do seating job. This is the reason due to which human being face
health issue consistently and become sick. Thus, it become very important to ensure that one is
living a healthy life. For that if one is regularly eating olive and dattes it can remain free from
multiple disease.
25

Production process modernization that is done by the olive processing firms will lead to
elevation in demand of the olive in Malta.
Strongly
agree 31
Agree 10
Neutral 2
Disagree 3
Strongly
disagree 4
Total 50
Figure 5Respondents response on the use of modernized technology to elevate demand of olive
oil in the market
Interpretation
Fact is revealing that most of respondents think that if firm will use modernized
technology then in that demand of olive can be increased at fast pace in the market. With passage
of time many new advanced technologies are developed which assist business firms a lot in
preparing quality of food items. It can be seen from the above given chart that there are 31
respondents out of 50 who are strongly agree on the asked statement. There are 10 respondents
out of 50 who are agree on same statement. 3 respondents are neutral followed by 3 are disagree
and 4 are strongly disagree on the same statement. Hence, it can be said that majority of
respondents have common belief that use of modern machine will definitely increase demand of
the olive in the market. This is because latest developed machined process olive in better way
26

which lead to generation of more better quality of the oil which is also preferred by the consumer
of olive oil.
UN projects run in respect to olive in Tunisia lead to production of best quality of olive in the
mentioned nation.
Strongly agree 25
Agree 14
Neutral 4
Disagree 5
Strongly disagree 2
Total 50
Figure 6UN project and quality of olive oil produced in the Tunisia
Facts revealed that there are 25 respondents who are strongly agree on the asked statements
followed by 14 are agree on the same statement. Apart from this, there are 4 respondents that are
neutral followed by 5 are disagree and 2 are strongly disagree on same statement. Thus, it can be
said that UN project under which assistance is given to the olive croppers and processors lead to
generation of excellent quality of olive oil which lead to elevation in demand of olive in the
market. Tunisia is producing good quality of olive oil but it does not have any company with
strong brand name and due to this reason on surface level such kind of fact not appear in reality.
From few years demand of Tunisia olive oil increased at rapid rate. Thus, it can be expected that
in the upcoming time period also demand will elevate consistently.
Demand of Tunisia olive increase in the market then other nations.
Strongly agree 20
Agree 21
27

Neutral 4
Disagree 3
Strongly disagree 2
Total 50
Figure 7Respondents response on demand of Tunisia olive then other nations
Interpretation
Chart given above is indicating that there are 20 respondents that are strongly agree and
21 are agree on same statement. Apart from this, 4 respondents are neutral followed by 3 which
are disagree and 2 are strongly disagree. Thus, it can be said that most of respondents think that
olive grown in Tunisia is of better quality then other nations of the world. Government of
Tunisia is laying down special attention on increasing harvesting of the olive and managing
quality of same also. Consistent elevation in demand of the Tunisia olive oil is one of the best
evidence of the quality of olive that is grown in the mentioned nation.
Sale of olive and dattes at low price will assist firm in increasing sale of the company product.
Strongly
agree 30
Agree 10
Neutral 2
Disagree 1
Strongly
disagree 7
28

Total 50
Figure 8Impact of low price on sale of olive and dattes
Interpretation
On the basis of chart, it can be said that majority of respondents are agree on the fact that
price of the product play crucial role in increasing or decreasing sale of the product. There are 30
respondents out of 50 which are agree on the asked statement followed by 10 respondents who
are agree on the asked statement. 2 respondents out of 50 are neutral and one respondent is
disagreed with the same statement. There are 7 respondents who are strongly disagreed on the
asked statement. Thus, it can be said that low price of the product push sales of same in the
market. Now a day’s customers become more conscious and they intend to get quality of product
at low price in the market. This rule applied also in case of olive and dattes to remain in
competition firm will need to sale more olive at low price in the market.
By making available quality olive at low price to the olive processors firm can increase its
business.
Strongly agree 17
Agree 21
Neutral 3
29

Disagree 4
Strongly
disagree 5
Total 50
Figure 9Respondents opinion on the statement that low price of the olive will benefit oil
processors
Interpretation
In the image given above it can be observed that 17 respondents are strongly agree and 21
are agree on the statement that low price will benefit olive oil processors to increase sale of their
product. There are 3 respondents that are neutral on asked statement. Apart from this, there are 4
who are disagree and 5 are strongly disagree on same statement. If due to low price olive oil sale
will increase then in that case demand of olive from traders will also elevate which will benefit
both trader and oil processor. Hence, it can be said that low price will boost demand of the olive
in the market. This is because olive is used to cook food and used to eat as raw item. Thus, it can
be said that in upcoming time period if cost cutting happened then in that case surely trading of
olive will increase tremendously.
Olive and dattes are basically a fruit; can it be sell on subscription basis and can this strategy
push sale of olive for the trading company.
30

Yes 30
No 20
Total 50
Figure 10Subscription service and sale of olive and dattes
Interpretation
There are 30 respondents out of 50 who state that subscription service will boost sale of
olive and dattes in the market. There are only 20 respondents out of 50 who state that
subscription service will not play any crucial role in increasing demand of olive and dattes in the
market. This is because people are not used to buying online such an easily available item. On
other hand, few one think that this idea can increase demand because ease of availability of good
quality of olive will be welcome by the people. Thus, overall it can be said that people do not
have complete consensus about successfulness of the subscription service of olive in the Malta.
Marketing through social media platform like Facebook prove effective for the firms.
Strongly agree 40
Agree 5
Neutral 0
31

Disagree 2
Strongly disagree 3
Total 50
Figure 11Respondents opinion on the use of social media as platform for marketing of the
product
Interpretation
40 respondents state that they believed that Facebook as social media tool is one of the
most effective tools of the marketing for the business firm. There are 10 respondents who think
that Facebook cannot play any significant role in elevating sales of the company product. In
current time period it is observed that on large scale Facebook is used by the business firms to
create awareness among people about the product. Large number of customers are targeted by
the business firm through Facebook platform. Brands like Hubble get popularity among people
through Facebook marketing. It can be said that Facebook assist business firms to reach right
type of audience on right time. This is the reason due to which it is gaining wide popularity
among the people. Marketing firms are also making extensive use of business intelligence
technology and CRO approach. Under CRO or conversion rate optimization method business
firms are consistently evaluating their business funnel that is on website and identify that where
prospective get dropped in. by taking appropriate measures more and more individuals are
converted into customers by the business firms. Thus, it can be said that CRO is the one of the
32

most important approach that assist business firm in making efficient and effective use of
Facebook as marketing platform. Many business firms are also making use of search engine
optimization to increase sale of their products. Under this they place specific keywords on their
web page and bid on it through Google AdWords. If Google search engine find it relevant then in
that case show it on top position. Thereafter, if any visitor feels right make purchase from the
company website or leave page. On other hand, there are many firms that make use of CRO and
under this show advertisement to the people and when they click on image directly land on the
company web page and if find relevant make purchase of the product. Hence, it can be said that
there is huge significance of the Facebook as platform for the firms.
Sale of olive and dattes can be increased through Facebook marketing.
Strongly agree 40
Agree 5
Neutral 1
Disagree 2
Strongly disagree 2
Total 50
Figure 12Facebook marketing and demand of olive by the people
Interpretation
33

In the past couple of years, it is identified that Facebook prove as reliable and most
effective tool that greatly increase sale of the product. Due to proven track record business firm
that is doing trading of the olive and dattes can also make use of Facebook to increase demand of
the relevant product. 40 respondents agree on the fact that use of Facebook as tool to do
marketing of the olive and dattes will lead to traction in the demand of the product. 5 are agree
and 1 is neutral on the asked statement. 2 respondents are disagreed and 2 respondents are
strongly disagreed on the same statement. It can be said that majority of respondents believed
that Facebook can be used as important tool for doing marketing of olive and dattes which will
increase its demand in the market.
Which sort of people may be target audience?
Health conscious 15
Old age people 10
Those suffered
from disease 5
All of above 20
Total 50
34

Figure 13Target audience for olive
Interpretation
Chart given above reflect that health-conscious people may be target audience for the
olive on Facebook platform. Apart from this, 10 respondents think that old age people may be
target audience on the Facebook platform. There are only 5 respondents who think that those
who are suffered from disease may only prefer to consume olive. There are 20 respondents out of
50 who believed that those who are health conscious and are old age people are one of the best
target audience for the olive marketing along with those who are already suffered from disease. It
can be said that those people who have connection with either because of disease or
consciousness about same must be targeted through Facebook in order to elevate sales of the
product and to establish in the market.
As part of business model selling olive and dattes to the relevant processors and selling both to
the customers on subscription basis will prove good business model.
Strongly
agree 25
Agree 15
Neutral 5
Disagree 2
Strongly
disagree 3
Total 50
35

Figure 14Respondents response on subscription service and sell of olive and dattes to people on
subscription basis as component of business model
Interpretation
Chart is indicating that are 25 respondents are strongly agreed and 15 are agree. Apart
from this, 5 are neutral on asked statement. 2 respondents are disagreed and 3 are strongly
disagree on the asked statement. It can be said that most of respondents think that business model
where trading firm sold its product to the olive and dattes processors directly and to people on
subscription basis will be right option. This is because through such kind of model firm will be
able to approach both people and business firms. If trading firm sold right product in terms of
quality and price then in that case it will be able to popularize its name among people which will
lead to good customer retention rate in the business. Price and quality are the two factors that
must be given due importance by the business firms. If product of quality will be available at low
price business model definitely will be successful. In the nations like USA subscription services
become quite popular because there are many products that are used day to day by the people
and quickly become unusable. In case of such kind of products people usually make use of
subscription services and subscribe products. On end day of each month people receive that
specific product. In this firms also increase their revenue because subscription remain for three
36

or four month or customer can cancel subscription anytime. If product is good then in that case
loyal customers are developed in the business which ultimately lead to fast increase in the
business revenue. Hence, it can be said that there is huge significance of the subscription service
for the business firms.
Dattes help in blood sugar balance.
Strongly
agree 30
Agree 15
Neutral 1
Disagree 1
Strongly
disagree 3
Total 50
Figure 15Dattes role in controlling blood sugar balance
Interpretation
Results revealed that there are 30 respondents are strongly agreed and 15 are agree. Apart
from this, 1 is neutral on asked statement. 1 respondents are disagreed and 3 are strongly
37

disagree on the asked statement. Hence, it can be said that dattes assist people in controlling
blood sugar. In current time period in many nations of the world blood sugar is one of the
common problem and people take varied sort of medicines to combat with the disease. By intake
of dattes blood sugar can be controlled to great extent. This is the one of the main advantage of
eating dattes for the patients. Thus, due to such kind of positive characteristic demand of dattes is
very high in the Malta and due to this reason trading firm must try to sale as much as dattes in
the market.
Dattes help in blood pressure
Strongly agree 27
Agree 14
Neutral 4
Disagree 2
Strongly
disagree 3
Total 50
Figure 16Dattes role in controlling blood pressure
Results revealed that there are 27 respondents are strongly agreed and 14 are agree. Apart from
this, 4 are neutral on asked statement. 2 respondents are disagreed and 3 are strongly disagree on
38

the asked statement. On basis facts it can be said that blood pressure is heavily controlled by
dattes as people believe in this fact. In current time period health issues like blood pressure is
commonly observed among the people and due to this reason demand of dattes will definitely
increase in the Malta.
Demand of dattes increases in recent years.
Strongly agree 24
Agree 17
Neutral 4
Disagree 2
Strongly
disagree 3
Total 50
Figure 17People opinion on demand of dattes in recent years
Interpretation
Results reflected that people have common opinion that dattes demand increased in
recent years. 24 respondents out of 50 are strongly agree on the statement. 17 respondents out of
50 are agree on the statement that demand of dattes increased in recent years. 4 respondents are
neutral on same statement followed by 2 are disagree and 3 are strongly disagree on same
statement. Overall, it can be said that there is multiple significance of the dattes for the people.
39

This is the reason due to which consumption of dattes increased at the fast pace in the couple of
years.
40

FINDINGS
Malta is continuously increasing the current trend of the business which in turn is
considered to be very useful in expanding the operations of the business which in urn leads to
long term sustainable growth and efficiency. From the above conducted study, it has been
summarized that, maximum number of respondents tend to consume olive (Sakar, Unver and
Ercisli, 2016). It has been evaluated that, demand for olive has been increased at rapid pace
across various counties like Spain, France, Monaco, Italy, Slovenia, Croatia, Bosnia and
Herzegovina, Malta Cyprus, etc. This study helps in evaluating that, there must be high degree of
boost in the sales of the olive in Malta. Large number of respondents likely to prefer eating
variety of olives such as Niscoise, Picholine, Kalamata in the market. There is no specific species
of the olive which is likely to be preferred by the respondents. This study determines that, the
key factor which in turn influences individuals to consume olive is because it is good for health
and is good in taste. This in turn is considered to be the major factor which in turn results in
increase in the demand for olive in the market. Furthermore, this study examines that, olive
tends to play a very crucial role in preventing breast cancer and heart attack (Reiff, Ivanicova
and Surmanova, 2018). This results in higher demand for olive in the western market and the
population there are very health conscious. Use of latest developed and modernized machine
process olive is an effective way which lead to generation of better quality of olive oil.
Furthermore, it has been investigated that, UN projects run in respect to olive in Tunisia lead to
production of the best quality of olive in the mentioned nation. This study evaluates that, a
Southern European island nation is Mediterranean Sea near Italy, Tunisia and Libya in which
Malta shipped around US$ 3 billion worth of goods around the global level. The government of
the Tunisia tends to lay down special attention on increasing the harvest of the olive by
effectively maintaining its quality. This in turn helps in increase in the demand of olive across
various nations. It has been demonstrated that, selling of quality olive at a comparatively lower
price will in turn eventually results in increase in the sales of the product. This study also
determines the fact that, olive s considered to be a fruit where the demand of the olive tends to
increase with successful subscription service of olive in Malta (Hauptmann, Ambos and Ambos,
2016). Furthermore, this study helps in examining that, social media platforms tends to be a very
effective platform in order to determine the opinion of the customers towards a particular
product. This study examines that, CRO tends to play a very crucial platform which in turn helps

in continuously evaluating their business funnel. Furthermore, this study determines that, health
conscious people, old aged people and individuals who has been suffering from disease are
considered to be the target audience which in turn helps in catering attention of the target
audience which in turn leads to higher sales and profitability (Allahyari, Damalas and
Ebadattalab, 2016). An effective business model in order to sell the olive are selling olives to
relevant processors and selling olive to customers on the basis of subscription. Price and quality
are considered to be the key importance for the particular business firm.
2

CONCLUSION
From the above carried out study, it has been concluded that, the key business idea is to
import various new products like dattes and olives in order to occupy and increase the market
share by attracting large numbs of customers. Simonds Farsons Cisk will use Penetration pricing
strategy in which price of the product is initially set low. The company will effectively use
tradition al and modern form of marketing in order to make people aware about the products i.e.,
dattes and olives with the help of advertisement. It has been concluded that, Simonds Farsons
Cisk focuses on choosing geographic segmentation because it tends to focus on targeting
customers are based upon the predefined geographic boundaries. Furthermore, it has been
concluded that, the target market of the Simonds Farsons Cisk is largely based on the age,
income and lifestyle. A strong brand image and providing quality services to the customers at a
lower or affordable price in turn helps in upscaling the sales of the company. This study
concludes that, taking care of the stakeholders by giving them dividend in turn results in higher
operational growth and productivity of the business. Three sigma theory tends to play a very
crucial role in because it helps in effectively changing the business model in accordance to the
particular situation. This study demonstrates that, climatic conditions are considered to be one of
the most significant factor which impacts the business of olive. This in turn hampers the quality
of the olive. Increase in the transportation cost, economic conditions, environmental conditions,
cost of production and farming, domestic and international factors leads to numerous number of
issues to effectively carry out business operations. This study concludes various, political,
economical, social, technological, legal and environmental factors which in turn largely
influences the operations of the business. This study also apply five force models which helps
management of the company to take strategic decision. It has been concluded that, Dates are
considered to be very useful in balancing blood sugar levels. Demand for olives and dates has
been increasing in the market at a significant higher rate.
RECOMMENDATION
From the above conducted study it has been recommended that, the management of the
company must focus on integrating advanced technology in order to manufacture high quality
olives and dates to the various national and international boundaries (Falkenberg, Hesse and
Olivé, 2016). The company should also focus on interpreting that, the management of the
company must in turn focus on integrating with social media platforms like Facebook,
3

Instagram, Twitter, YouTube, etc. It must also focus on carrying out digital marketing in order to
attract large number of customers. This in turn eventually leads to improve in sales and
profitability of the company. It has been recommended that through advertising marketing team
must focus on making people aware about the health benefits of the olives and dates which in
turn eventually leads to long term growth and sustainability. It has been recommended that,
production process modernization is considered to be one of the effective approach which in turn
helps in elevating the demand of the olives and dates in the Malta (Hauptmann, Ambos and
Ambos, T., 2016). The management of the company must also focus on critically evaluating the
strategic analysis and competitive analysis in order to make necessary decision which in turn
leads to higher sustainability growth and efficiency. Carrying out timely market research and
targeting audience who have quality living of standards and tends to focus on eating healthy food
must be targeted in order to improve sales and earn higher profits.
4

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7

APPENDIX
Name :______________________
Age :________________________
Do you consume Olive
 Yes
 No
Why type of olive you like to consume?
 Niscoise
 Picholine
 Kalamata
 Cerignola
Which of the below given factor is the main reason behind consumption of Olive and dattes by
you?
 Taste
 Good for health
 Both
Do you agree that olive help one to prevent heart attack and breast cancer?
 Yes
 No
Production process modernization that is done by the olive processing firms will lead to
elevation in demand of the olive in Malta.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
UN projects run in respect to olive in Tunisia lead to production of best quality of olive in the
mentioned nation.
 Strongly agree
 Agree
8

 Neutral
 Disagree
 Strongly disagree
Demand of Tunisia olive increase in the market then other nations.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Sale of olive and dattes at low price will assist firm in increasing sale of the company product.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
By making available quality olive at low price to the olive processors firm can increase its
business.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Olive and dattes are basically a fruit; can it be sell on subscription basis and can this strategy
push sale of olive for the trading company.
 Yes
 No
Marketing through social media platform like Facebook prove effective for the firms.
9

 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Sale of olive and dates can be increased through Facebook marketing.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Which sort of people may be target audience?
 Health conscious
 Old age people
 Those suffered from disease
 All of above
As part of business model selling olive and dattes to the relevant processors and selling both to
the customers on subscription basis will prove good business model.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Dattes help in blood sugar balance
 Strongly agree
 Agree
 Neutral
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 Disagree
 Strongly disagree
Dattes help in blood sugar pressure
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Demand of dattes increases in recent years.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
11