A Structured Business Plan for a Real Estate Agency in Malta

A structured Business
Plan for a Real Estate
Agency in Malta

Table of Contents
Title .................................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Over all coherence of the Work..................................................................................................1
Rationale for the business idea....................................................................................................1
Scenario Chosen..........................................................................................................................2
Clear aims and objectives............................................................................................................3
Structure of the Project ...............................................................................................................3
Chapter 2: Literature Review ..........................................................................................................6
Business Review.........................................................................................................................6
Business idea explained in details...............................................................................................8
Marketing mix analysis.............................................................................................................12
Segmentation, Target Market, Positioning................................................................................14
Thorough knowledge and comprehension of the industry........................................................15
Understanding of relevant concepts and theories about the business model............................16
Business model canvas..............................................................................................................16
Summary and clear understanding of principal issues relevant to topic...................................20
Chapter 3: Research Methodology ................................................................................................21
Appropriate model for strategic analysis..................................................................................21
The clear aims and objectives...................................................................................................22
Selection of appropriate research methodology........................................................................23
Clear understanding of research limitations..............................................................................25
Chapter 4: Analysis of Results.......................................................................................................27
Clear presentation of results based on the strategic analysis....................................................27
Appropriate analytical interpretation of results.........................................................................28
Application of results to research objectives and literature......................................................30
Identification of sources of competitive advantage and sustainability.....................................31
Selection of strategies for success.............................................................................................32
Development of appropriate Business Model for the business.................................................33
Appropriate synthesis and evaluation of research results, inferences and implication............34

Chapter 5: Conclusion ...................................................................................................................34
Business plan schedule from raising capital stage by state/setting out key events / resource
requirements for successful operation of the business model...................................................34
Appropriate synthesis between research and literature :-.........................................................36
Effective completion of aims and objectives set :-...................................................................37
Evaluation of main concepts and issues and discussion of critical success / failure factors.....37
Chapter 6: Recommendation .........................................................................................................38
Potential applications of findings to future management / policy or research issues...............38
References .....................................................................................................................................39

Title
A structured Business Plan for a Real Estate Agency in Malta.
Chapter 1: Introduction
Over all coherence of the Work
The present study aim to developing a business plan for a Real Estate Agency in Malta.
Therefore, this is wide business plan which is effective in describing the business development
opportunities to the Real Estate business in Malta. Thus, Malta is a developing country where
business opportunities are high in real estate business (Abela, 2019). In this particular
investigation work, Simon Mamo Real Estate business is the most suitable selection, thus it is a
well reputed business in Malta and seeking for effective development in the same field. Simon
Mamo Real Estate was established in the year of 1987 and recognised as the first estate agencies
on the Maltese Islands. It is a family businesses and facilitating residential and commercial
property. The company is gaining the advantage of having the best database of properties to
choose from with over 25,000 properties on their now fully computerized website that is updated
in real time (Adim, 2019). As a family business, the key motive of the business is to developing
opportunities at market place and enhance the operations of the firm at wider level. The existing
business plan is based on venturing rental houses to the people in Malta and also offer rental
facilities to the visitors and tourists. This considered as the most suitable idea for the
development of business and also enhance the opportunities for the business to grow within
Malta (Adonis and Kabanda, 2019). It has been seen that, In Malts, youngsters are seeking for
rental houses for the purpose of separation from parents, education purposes and many other
reasons, so the plan of providing rental houses is the best option for Simon Mamo Real Estate
business to gain growth and profit within Malta.
Rationale for the business idea
The project into consideration is based on developing a structured business plan for a
Real Estate Agency in Malta, therefore, the scope of study is wide as this exploration is
efficacious in developing the knowledge level of an individual in respect to the area of
developing new business plans that are credibility effective in enhancing the opportunities for the
business at global level (Mbazia and Djelassi, 2019). The plan of expanding business in Malta is
effective as it is a developed country which is significantly concern over enhancing their
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economic condition via providing opportunities to the business to enhance their operations and
functions. The idea is effective and new, as it is effectual for the people who are seeking for
rental houses and also considering a comfortable living. This study has importance in developing
personal as well as professional ability of an individual, which would be effective for them in
attempting their future projects in more effective manner (Alakhal, 2018). The another key
reason behind the idea is to facilitating beneficial services to the people in Malta who are seeking
for rental houses. Therefore, it is not possible for each people to afford house, so it will be the
best option for them to live a comfortable life with all the luxury requirements. This present
study is effectual for a learner and individual to enhance their ability of developing plan for
business growth, thus this study is beneficial for the individual who are willing to know about
the benefits of rental houses and the individual who wants to develop plans like this for their
professional development (McAdam, Miller and McSorley, 2019).
Scenario Chosen
The present exploration is based on the idea of venturing rental house facilities for the
local as well as outsider people in Malta. Simon Mamo, is a well reputed real estate business in
Malta and based on providing residential and commercial facilities to the people. This idea is
beneficial for Simon Mamo in enhancing operations within Malta and developing growth
opportunities (McCormack, Keay and Brown, 2017). As per the idea company is facilitating
luxury, medium and classic rental house facilities to the people who are interested and company
is also offering facilities to the visitors and tourists who are seeking for long living in the city.
Simon Mamo has also facilitating services to the students, people who are visiting Malta for job
purposes (Almeida, Costa and da Silva, 2017). The company is offering their facilities through
internet sources, thus it is easy for the customers to find best location for their rental houses.
Simon Mamo has providing rental house facilities which are based on written aggrievement as
the company firstly has made an agreement in which duration of living and the rent of the house
is mentioned with the personal details of tenants. This is a best and secure way for both company
and customers to gain facilities from the company (Alola and Alola, 2019). The company is
mainly targeting to the youngsters as in Malts people are mainly seeking for rental houses for the
purpose of separation from parents, eduction purposes, businesses aspects etc. Therefore,
youngsters are also based on digital media, so the growth opportunities for the business is high as
people are getting best and comfortable facilities through online sources.
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Clear aims and objectives
This refers as the most imperative part of an investigation which determined the major
purpose of conducting the investigation. This refers as the predetermined statement which
defines the intention of conducting the research in a clear and concise statement (Alola, 2019). In
addition to this, research objectives are interlinked with the aim of investigation and clearly
defining the variables that are significant for the work. The clear aim and objectives of this
present investigation are associated as below:
Research Aim
To develop a structured business plan for a Real Estate Agency in Malta. A study on
Simon Mamo Real Estate business.
Research Objectives
The key objectives of this particular plan are associated as under:
 To developing the understanding regarding the Real Estate business in Malta.
 To Investigate the growth opportunities for Real Estate business in Malta. To analyse the suitability of venturing rental houses for the success of Real Estate
business in Malta.
Research Questions
The suitable question of this particular investigation are described as under:
 What is Real Estate business in Malta?
 What is the growth opportunities for Real Estate business in Malta?
 What is the suitability of venturing rental houses for the success of Real Estate business
in Malta?
Structure of the Project
This area present the definite data in regards to the quantity of areas include with the
present report, the data that each segment required alongside the reason behind referencing it
(AM, 2016). The segments that are included inside the report is described as below:
Introduction: This is the primary segment of task which contains the portrayal with respect to
the business development plan of a real estate business that is intending to grow set up its
business in Malta. It contains insight regarding the idea of business development, the reason for
conducting the present analysis. However, in this section aim and objectives are implemented to
support the work via providing them suitable assistance. Along with this, background of the
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subject area covers the significant idea as in this proper detailed regarding business development
plan is explained.
Literature Review:- Under this area the secondary information will be assessed so as to learn
about the present market circumstance of the Malta in term of real estate business (Amelung,
2019). This part of investigation is effective in developing in-depth analysis which is supportive
in developing the understanding of the researcher and learner in regards to the chosen subject
area. Therefore, this section of investigation is relay upon secondary source, thus in this
information accumulation is based on books, published and non-published articles, journals,
newspapers etc. In the context of present investigation work, marketing mix, Segmentation,
target, positioning along with business model are described in detailed manner.
Research Methodology:- This segment is likewise exceptionally fundamental so as to proceed
just as present the data assembled through examination in progressively viable way (Arif and et.
al., 2019). It incorporates set of methodologies and systems that supports in effective execution
of study over Malta in proper manner. This incorporates study regarding the implementation of
suitable methodologies, tools, concepts, theories, feasibility research etc. Thus this section of
research is effective in assisting the overall work in right manner to reaching at the potential
results and outcome.
Data Analysis:- Under this area an appropriate analysis is executed over the information which
are gathered by the researcher to assist the work, thus under this, analysis is being executed to
developing the comprehension regarding the industrial and market situation (Arnold and et. al.,
2016). For this the reasonable introduction of result will be there with the assistance of proper
analysation of market feasibility, strategic feasibility and operational feasibility, thus these are
effective in analysis of accurate data about the market in which the plan regarding the
development of Real Estate Agency in Malta has taken place.
Discussion, Conclusion and Recommendations:- This is the last and most critical area of the
business development plan, which incorporates a detailed evaluation about the information
which is assembled through business plan which scheduled appropriate detailed about the rising
capital, setting of key events, required resources etc. In addition to this, in this section of
investigation appropriate discussion has been provided regarding the concepts, issues and the
limitations of the research (Ayman, Alwan and McIntyre, 2019). However, in this section proper
recommendations has been provided over the findings of the research. Therefore,
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