A STUDY INTO THE EFFECTS OF ORGANISATIONAL CULTURE ON EMPLOYEE MOTIVATION

A study into the effects of organizational
Culture on Employee Motivation
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Abstract
To run a company in better way, employees support the business to attain their defined aim. Thus it is possible when the organization's
culture is positive in which workers share their views and feel motivated. Similarly, the current study is based upon quantitative study in which it
provides the relationship between organization culture and its impact upon employee's working performance. Therefore, it has been analyzed
from the study that company follows task culture in which teams are designed in order to attain the defined aim. For that 15 employees of Bexk's
Brewery selected who share their views with regards to chosen organization. Through data analysis section it is also examined that most of the
employees of Beck's Brewery are satisfied with the working culture of a company and that is why, they feel motivated. Moreover, by applying
the statistical analysis, it has been analyzed that there is a relationship between organizational culture and employee's performance, as a result
alternative hypotheses is accepted over null. Hence, it is examined that through effective working culture, workers feel motivated and this in turn
attained the define aim and objectives of a firm.
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Acknowledgment
I would like to thank all the people who helped and supported me to write the dissertation in proper manner. Firstly, I would like to thank the
University who offer me an opportunity to complete the dissertation on this topic.
Further I would like to thank my teachers who always ready to solve my queries and that is why, I am able to complete the project in systematic
manner.
Next I would like to share my gratitude towards my parents because they somehow assist me economically and non-economically in order to
complete the dissertation in perfect manner.
Last but not the least, I would like to thank my friends who always share their valuable time in order to support me. Without them the project
cannot be completed.
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TABLE OF CONTENTS
Table of Contents................................................................................................................................4
CHAPTER 1: INTRODUCTION.........................................................................................................9
Background..................................................................................................................................9
Aim and objectives....................................................................................................................10
Rationale....................................................................................................................................11
Scope..........................................................................................................................................12
Structure of a dissertation..........................................................................................................12
CHAPTER 2: LITERATURE REVIEW............................................................................................15
2.1 Introduction..........................................................................................................................15
2.2 Concept of workplace culture and employee motivation....................................................15
2.3 The workplace culture adopted by the company.................................................................21
2.4 Importance of workplace culture to motivate employees....................................................26
2.5 Conclusion...........................................................................................................................29
CHAPTER 3: RESEARCH METHODOLOGY................................................................................30
3.1 Introduction..........................................................................................................................30
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3.2 Research type.......................................................................................................................30
3.3 Research Approach..............................................................................................................31
3.4 Research philosophy............................................................................................................31
3.5 Research design...................................................................................................................32
3.6 Data collection.....................................................................................................................33
3.7 Data analysis........................................................................................................................34
3.8 Sampling..............................................................................................................................34
3.9 Ethical considerations..........................................................................................................35
3.10 Limitation...........................................................................................................................35
3.11 Reliability and validity.......................................................................................................36
3.11 Conclusion.........................................................................................................................36
CHAPTER 4: FINDINGS..................................................................................................................37
4.1 Introduction..........................................................................................................................37
4.2 Thematic analysis................................................................................................................37
4.3 Statistical analysis................................................................................................................64
CHAPTER 5: DISCUSSION.............................................................................................................72
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS........................................................77
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Conclusion.................................................................................................................................77
Recommendations......................................................................................................................79
REFERENCES...................................................................................................................................82
Appendix............................................................................................................................................86
Questionnaire.............................................................................................................................86
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TABLE OF FIGURES
Figure 1 Herzberg’s Motivation Theory – Two Factor Theory.................................................................................................................................17
Figure 2 Adam's equity theory...................................................................................................................................................................................19
Figure 3 Handy culture model....................................................................................................................................................................................22
Figure 4 Gender..........................................................................................................................................................................................................38
Figure 5 Age...............................................................................................................................................................................................................40
Figure 6 Workplace culture........................................................................................................................................................................................42
Figure 7 Allowed to contribute own ideas.................................................................................................................................................................44
Figure 8 Task culture..................................................................................................................................................................................................46
Figure 9 Adherence to zero- tolerance policy............................................................................................................................................................48
Figure 10 Culture of teamwork and cooperation........................................................................................................................................................50
Figure 11 good performance appraisal systems.........................................................................................................................................................53
Figure 12 monetary and non-monetary benefits.........................................................................................................................................................55
Figure 13 Satisfied with opted leadership style..........................................................................................................................................................57
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Figure 14 Employees are satisfied because their superiors motivated them..............................................................................................................59
Figure 15 Incentives and benefits influence performance..........................................................................................................................................61
Figure 16 Organization's culture is positively impact upon employee performance.................................................................................................63
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CHAPTER 1: INTRODUCTION
Background
Organizational culture is the collection of values, expectation which guide and inform the actions of all team members. So with the help
of positive organizational culture, employees live happily and this in turn improve the motivation of an employee. On the other side, in this
modern era, every company wants to stay ahead in this tough competition and for that there is a need to encourage employee which in turn raise
financial performance (Warrick, 2017). The present study is also shed a light upon organization culture and its impact upon motivation of
employees. Hence, the culture of a firm is a set expectation of how people behave and work together in order to meet the define aim of a
company. Therefore, with the help of effective culture company improve overall business performance and this in turn sustain the brand image
of an organization as well.
Also the study reflects the environment of a company and it also influence the nature of long term plan which move organization towards
it vision. So organization culture also dictates the policies and process which assist quoted firm to meet the mission every day. Moreover, it is
also analyzed that if company’s culture is positive then employees work harder to attain the organizational goals and this in turn improve the
employee performance as well. Thus, organizational culture not only help to improve the performance of employee but it leads to improve the
teamwork and raise morale of employees which leads to enhance the retention of workforce as well as job satisfaction. So working culture and
work environment is considering one of the critical dimension in a firm as it leads to motivate the employees along with improving the
motivation level of their employees as well. Hence, it is examining that there is a need to promote the work culture that further leads to engage
employees towards it.
Beck’s Brewery is also known as Brauerei Beck & Co. which is deal in Brewery in northern German city of Bremen. In 2008 the
company is owned by the Interbrew subsidiary of Anheuser Busch InBev and then Beck’s Art Label Campaign has also offered the artist
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opportunity in order to replace the brand’s label. Therefore, it is the first German beer company who use green bottles which do not cause any
negative impact upon the environment. Hence, its annual production is near about 2.56 million hectoliters and has range of employees. The
organizational culture of the company is positive that also assist to motivate the employees and this in turn improve the financial performance of
the company as well. Hence, through the present study, scholar also tries to analyze the effect of organizational culture upon the employee
motivation.
Aim and objectives
Aim: The aim of the study is to investigate the effects of organizational culture on employee motivation: A study of Beck’s Brewery”
Objectives:
 To understand the concept of organizational culture and employee motivation
 To assess the organizational culture adopted by manager of Beck’s Brewery.
 To examine the significance of workplace culture in the context of motivating their employees.
 To recommend the best strategy in order to improve the organizational culture.
Research questions:
1. What are the concepts of Workplace Culture and employee motivation in an organisation?
2. What is the workplace culture that is adopted by the managers of Beck’s Brewery?
3. Is the workplace culture adopted at Beck’s Brewery effective in motivating their employees?
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4. What suggested recommendations can be provided to the managers of Beck’s Brewery to further improve the workplace culture that can better
motivate employees?
Hypotheses
Null hypothesis (H0): The organisational culture has a considerable effect on the motivation levels of employees
Alternative hypothesis (H1): The organisational culture has no discernible effect on the motivation levels of employees
Rationale
The reason for conducting the research is such that it helps to develop a deep understanding about the organization culture. So, to offer
the best variety of product to their customer, it is essential to motivate the employees so that they develop innovative ideas in order to generate
best outcome. Therefore, through this study scholar analyze the ways through which Beck’s Brewery motivate their employees and this in turn
help to meet the define aim of a business and take it into a further level of success. In accordance with the present dissertation, investigator tries
to analyze the relationship between the organizational culture upon motivation employees.
In addition to this, another reason for conducting study on this particular topic is such that it assists to enhance the skill related to the
topic which further help in future career path as well. Hence, it is examining that many research paper study only on the organizational culture
and its impact upon company. But the present study will analyze the gap between the researches and determine the strategies to overcome the
research problem that helps to answer research question as well. So, study helps to solve the specific problem i.e. effect of organizational culture
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upon motivation of employees. Hence, the chosen topic will help to minimize the problem and determine the ways through which the problem is
minimize up to some level.
Scope
With the help of the present study scholar will help to let the Beck’s Brewery determine about its strategy that helps to improve the
overall performance of a company. As the report will help to let other company know about the relationship between organizational culture and
employee motivation. Also, most of the scholar also gather information from this study in the form of secondary research and this in turn helps
them to meet the define aim and objectives as well. Apart from this, it is also analysed that the study also suggested different ways to motivate
the employees and this in turn raise the brand image of the company at further level of success.
In addition to this, it is also analyzed that present dissertation also reflected that it assists to let understand about different terms and as
the entire study is based upon the quantitative study. That is why it is analyzed that this provide accurate data which is more beneficial for the
company as well as other scholars (Elsbach and Stigliani, 2018). Also, it will help to define the research gap from previous research and tries to
meet the gap within this study. Hence, the scope of the study is wide and selected topic will help to identify the results that may assist the
companies who operates within the same industry. Beside this, by addressing the research question, it is examining that study tries to meet the
define aim and determine the problem statement as well.
Structure of a dissertation
Chapter 1: Introduction
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It is the first chapter of the dissertation which provides an outline of the entire research. The chapter reflect the aim of a study along with
objectives. Further it also determines the rationale for conducting the study and presents the scope as well.
Chapter 2: Literature Review
Second chapter which is completely relies upon the secondary research. In this, scholar present theme by considering the aim and
objective of a study. Further investigator uses range of books, journals and articles that help to answer the research questions. In this chapter
scholar also identify the relationship between the variables and support the same with different author’s point of view.
Chapter 3: Research Methodology
Next chapter of dissertation which help to select the method through which scholar conduct the study in more precise manner. In this
section, scholar consider all the research method such that research philosophy, research approach, data collection, data analysis, sampling,
ethical consideration, reliability and validity etc. Through this method, scholar tries to conduct the research in effective manner by considering
aim and objectives.
Chapter 4: Data analysis and findings
Forth chapter, in which entire findings are presented through primary research. Such that graphs and tables are presented in order to
understand the views of respondents and also presented the same in such a manner that clearly examine whether the research questions are
answered or not. Apart from this, test is also applied through which it is analyzed that whether there is any relationship between the variables or
not.
Chapter 5: Discussion
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In this chapter, scholar tries to support the findings with secondary research. In this section, scholar also analyze whether the chosen
culture is directly impact upon the employee motivation or not. In addition to this, it is also analyzed that with the help of discussion section,
scholar will easily determine the research objectives are met or not.
Chapter 6: Conclusion and recommendations
Last chapter of dissertation in which scholar summarize the entire findings and concluded whether the research aim and objectives are
met or not. In this chapter, scholar analyze by using primary and secondary research that whether there is any effect of organizational culture
upon motivation of employees or not. Moreover, study also recommend the ways through which company improve its organizational culture and
tries to motivate the employee’s performance as well.
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CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review is the second chapter of a dissertation which is completely based upon the secondary research and for that different
secondary sources will be used that will assist to meet the define aim of a research. In this section, scholar generate the themes which are based
upon research objectives and tries to conduct the research in better manner. So the section explains the importance of workplace culture and
employee motivation in which different views of author are considered. Also different models are also applied that helps to support the research
in better manner. Apart from this, section also describe the relationship between the workplace culture and its importance to motivating the
employee within a company.
2.2 Concept of workplace culture and employee motivation
According to Loftus, Goold and Mac Giollabhui (2016) workplace culture is the shared values and belief system that people share within
a workplace. This in turn help to shape by individual upbringing as well as social context. Thus with the help of positive working culture
business generate its uniqueness and tradition towards their customers and competitor. Therefore, it is stated that with positive workplace
culture, company attract talent and drives engagement which leads towards a job satisfaction. Ketonen-Oksi (2017) argues that culture not only
help to improve the employee performance but it also assists to improve leadership. Such that it communicates the way through which the
business trusted towards their employees. Though culture also impact upon how the employees interact with their work and creates direct impact
upon the employee performance as well. Hence, it is realized that workplace culture is consider the most important key aspect that leads a
business towards positive direction.
Lamar, Forbes and Capasso (2019) share their views and stated that the key to a successful organization is to have a positive culture
which is strongly held and support manager to develop best strategy to take a business at further level of success. In the same way, HR of the
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company also tries to develop ways through which culture is improved. So organizational culture is surrounded by variety of ways which include
leadership behaviour, communication styles. Therefore, if the company recruit the best employees to their company because of having positive
working culture, otherwise it will lead to reduce the employee turnover rate. Munawwaroh and et.al., (2019) argues that employee motivation is
the term which is used by the company in order to motivate the workers of the company. Hence, it is defining as a level of energy, commitment
and creativity of a company’s worker that helps to bring their job. There is a need to motivate the employees because they are key pillar of a firm
and they only help management to complete the define aim and objectives. Hence, motivated employees can lead to increase productivity and
also allow organization to attain the higher level of output as well. That is why, it is stated that company should develop range of method that
assist to motivate employees which directly impact upon the employee performance.
Lorincová and et.al., (2019) share their views that by applying the Herzberg Theory of motivation which is also called motivation-
hygiene theory. Author stated that there is some factor which satisfy the need of employees and vice versa. The theory stated that there are two
factor that clearly shows the motivation level of a company such that if a hygiene factor such that salary, working culture, safety and security are
unsuitable at workplace and this in turn leads to dissatisfy the employees that affect their performance level. On the other side, motivating factor
helps to satisfy the employees by meet their personal growth as well. Hence if such factor is effective then it will assist to attain the above-
average performance and leads to motivate the employees as well.
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van der Kolk, van Veen-Dirks and ter Bogt (2019) stated that there are five factor describe under job satisfaction or motivation factor
such that achievement, recognition, work itself, responsibility, advancement. Whereas, there are five hygiene factor such that company policy,
supervision, salary, interpersonal relationship and working culture that helps to meet the define aim of a company. On the other side, it is
critically evaluated that under Maslow theory which stated that money is the basis need to buy the food and sleep. Whereas Herzberg addressed
salary is not a motivator but is like a motivation factor that provide recognition to their employees. Khan, Wajidi and Alam (2020) argued that
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Figure 1 Herzberg’s Motivation Theory – Two Factor Theory
Illustration 1: Herzberg’s Motivation Theory – Two Factor Theory

the selected theory is not based upon the reliable and credible research results and that is why, most of the company did not uses the same in
order to improve the results in positive manner.
PANCASILA, HARYONO and SULISTYO (2020) claim that Adam's equity theory also one of the top motivational theory that analyse
the ways through which people are motivated such that if they treated equally and receive what they considered fair then their performance is
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Figure 2 Adam's equity theory
Illustration 2: Adam's equity theory

affected in positive manner. The entire theory is based upon the social exchange theory in which people actually compare their contribution to
work and, cost of their actions which benefited their employees. Therefore, company should make sure that there is an equal ratio for both input
and output and this in turn helps to motivate the employees by reducing inequality. Parashakti and Ekhsan (2020) explain in their study that
workers put input into the job, such as education, experience and experts in order get some outcome in the form of salary, reward, promotion that
helps to keep motivated their employees. This in turn improve the overall performance of the company in positive manner. This type of theory is
not only help in workplace but it also assists in schools that assist to improve the performance of the company in positive manner. That is why,
greater inequity will also lead to greater the distress the individual needs and this in turn motivate the people to meet the outcome and also meet
the define aim. Hence, it is examining that if an employee did not put any effort then it may lead to affect the performance level of a business
which somehow generate low outcome.
If an employee has good experience and skills and put extra efforts to meet the target, then they expect outcome from the company as
well. This in turn help the firm to meet the target on time and sustain the brand image at international level. Also, it is critically evaluated by
Truong and Le (2020) that this theory is not appropriate in all the situation because it does not take into account different in individual needs,
values and personalities. Hence, there is no surety that this theory is beneficial for the company because it may lead to generate some wrong
results as well that somehow affect the brand image of a firm too. Therefore, with the support of these theories, it is analysed that company keep
motivate the employees and tries to provide positive working environment to their workers. Hence, it is examining that there is a need to develop
effective motivational strategy that assist to meet the define aim and take a business at further level of success.
Hence, it is examining that employee motivation is a key to an organization’s success because it is a level of commitment which improve
the performance of a company at better level. So, without it productivity is reduced and lower down the output as well. Badrianto and Ekhsan
(2019) explain in their study that there are many benefit of motivating employees, one of them is to be more productive. It is so because
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secondary study reveals that with the help of motivation factors company is able to improve the performance of employee. Also, through
effective strategies companies are also trying to improve the performance. Such that reward and recognition is the basic way that help to improve
the performance and this in turn take a business at further level of success as well. For example, Beck’s Brewery uses monetary and non-
monetary form of reward system that assist to let employees improve the performance level by attaining the define target. Hence, this is shows
that it will assist to improve the overall result of a company in positive manner because it leads to sustain the brand image of a firm at global
level and also working culture also leads to improve the overall performance of a company as well.
2.3 The workplace culture adopted by the company
Bonvillain (2019) explain in their study that a strong, positive and well- communicated culture attracts the talents in which they fit. That
is why, it directly impacts how the employees interact with their work as well as with their peers which leads to happiness and satisfaction.
Hence, by using Handy's culture theory, where author define four different kind of culture i.e. Power, Role, Task and Person.
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Power: It is the basic type of culture which is held with few individuals who influence entire organization. In this type of culture, few rules and
regulations are developed which decide what happens next. With the help of this type of culture, managers make quick decision and as a result, it
helps to meet the define aim of a company as well. This type of culture is considered as a strong culture and also attributed positive to the firm as
well. Croucher and et.al., (2017) also supported that decision under this type of culture are taken by authorized who enjoy special privileges at
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Figure 3 Handy culture model

workplace. So they are considering important people because our take major decision makers. Therefore, it is analysed that employees do not
have a liberty to express their views or share their ideas and this is somehow affect the overall working environment in opposite manner.
Role: This type of firm is based upon rules and it is highly controlled with everyone within a firm. Kozleski and Handy (2017) stated that in this
type of culture manger delegate the roles and responsibilities as per their specialization and qualifications. Hence, every individual is
accountable for their work and they have to take ownership of work which is assigned. This is considering another strong culture that helps
company to attain them define task within defined tenure. For example, Beck’s Brewery adopted role culture which offers security and
opportunity to acquire specialist expertise and thus performance is also awarded to them (Handy's Model of organizational culture, 2020).
Moreover, power comes with responsibility in such a work culture and employees are eligible to perform the duties as per their assigned work.
Task: It is the fourth type of culture which is also followed by the companies in order to solve the critical problems. Hence in such type of
organization, individuals with common interest and specialization come together in order to form a team. Donaldson and Allen-Handy (2020)
share their views and stated that there are generally four to five members in each team which in turn helps to contribute equally and accomplish
task in better way. Through this way, company is able to develop effective communication channel and create a positive working environment
which in turn improve the overall working performance. Also, with the help of such type of culture, company is able to examine the right and
capable employees along with develop strategies which in turn improve the overall performance. Hence, it is examining that through such type
of culture company is able to develop relationship between others and also meet the define aim of a firm as well.
Person: In this type of culture, individuals see themselves as unique and superior to the firm and they also exist in order to work together and
did not involve others to provide their views and this in turn creates negative working environment. Hence, it is examining that this type of
culture is not preferred by the company because it affect the results of a business in opposite manner. Le and et.al., (2020). share their views and
stated that if this type of culture is followed by the firm then employees feel that they are more important than their organization and individuals
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are more concerned about themselves. So, it is reflected that they are not loyal towards their management and did not decide their work in favour
of an organization. So it is not tolerated by the company as it leads to affect the success of firm as well.
Among all, it is identified that Beck’s Brewery followed task and role culture because it provides positive direction to their employees
and workers also put their efforts in order to attain the define task. Apart from this, Selvarajah and Meyer (2020) explain in their studies that
with the help of task culture, employees are willingly participate within a business and they also make their contribution more freely by
responding to their commitment. Whereas, it is not possible in other type of culture which somehow affect the overall business and it also leads
to increase employee retention. That is why, it is analyzed that with the help of role culture, company able to assign roles and responsibilities to
the employees which in turn, helps to provide lot of stability, certainty and continuity. Though employees are highly controlled with everyone
because of their roles and responsibilities, this in turn improve the overall performance of a company along with strengthen the relationship with
partners as well.
Apart from this, multinational companies are also trying to adopt positive culture but for that they require support and expertise who
assist them to meet the define aim. As per the view of Scholl and Schermuly (2020) if proper hierarchy is maintained within a firm then chances
of generating the results are increases, otherwise it will lead to creates problems. In the same way, Edgar Schein is also suggested the
organizational culture model where the basic assumptions shape and values are visible part of culture. So the author believed that there are three
levels on which the organization culture is based upon such that Artifacts, values and basic assumptions.
According to Scholl and Schermuly (2020) Artifacts are mark as a surface of culture in every organization. Such that languages also
determine the culture of a firm and that is why, organizations are trying to develop effective session through which employee who belongs to
different culture may easily develop relationship with each other. Apart from this, technology is also a part of a culture because it reflects and
shape the values as well as assumptions through their operations and knowledge. For example, Beck’s Brewery is dealing in beer and operating
within many countries and that is why, it is necessary for the firm to maintain the positive working culture which in turn improve the overall
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performance of a company. The physical artifacts are also found through the architecture and interior arrangement along with its allocation and
office design that attract the employees and customers as well.
In the views of Duan, Cao and Edwards (2020) Values reflect opinion of members and how the things are addressed positively.
Therefore, values also assist organizational members in order to classify the situation and action whether the situation is desirable or undesirable.
This also support to provide positive working culture of a firm and that is why, it assists to identify the overall performance of an employees. In
the same way, Beck’s Brewery has its own values in which company is trying to offer the best variety of beer with an aim to improve the brand
image of a firm and takes a business at further level of success. So, it is clearly reflected that with the help of values, company is able to examine
the pattern of a firm and then make decision which somehow leads to generate the best outcomes.
Basic assumption is the kind of belief that is taken for granted as a facts and it is a pattern of basic assumption in which members of a
company make a core of culture in an organization. Hence, Edgar also describe six basic assumptions that helps the company to develop positive
working culture environment to the company. Such that company should provide assumption which is based upon truth and facts so that it will
not affect the results in opposite manner. Another assumption is to determine the importance of time within a group which in turn help to
measure the performance. Through this company is trying to develop personal relationship which in turn improve the results as well as working
culture too. Apart from this, third assumption is how the space of a company is allocated and this helps to shape relationship between individuals
and boundaries between intimacy and privacy. Therefore, it is analyzed that with the help of such assumptions, company is trying to develop
better relationship and meet the define aim.
Basic assumption is also about the nature of human which is fundamentally good or bad because it affects the working environment of a
company and that is why, there is a need to hire best employees which in turn improve the results as well as culture so that they generate the best
outcomes. Fifth assumption is all about to develop relationship with its environment with regard to understanding the work and activity which
they play in order to meet the define task of a company. BENDAHOU and Berbou (2020) also supported and state that with the help of positive
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relationship, employees understand with each other and this in turn improve the productivity as well as profitability. Last assumption is to recruit
the best employees who is able to take responsibilities and distribute the roles with each other so that they generate the best outcomes.
Moreover, through effective working culture employees share their opinion and become happy which in turn improve the overall
working performance of a company. Hence, an effective workplace culture attracts the talent and drives the engagement that affect the
performance. Such that employee engagement, happiness, productivity and retention rate that creates positive recruitment efforts etc. Regen and
et.al., (2020) share their experience that with positive culture company maintain as well as increase the overall performance of a company such
that it increases the well-being for both individuals and communities and that is why, it is essential for the company to communicate with each
other’s which in turn improve the overall performance of the company in positive manner.
2.4 Importance of workplace culture to motivate employees
As per the views of Velten and Lashley (2018) the workplace culture is very important for the company to manage as if the company will
not work in managing workplace culture then this will demotivate the employees and they will not work in proper and effective manner. This is
particularly because of the reason that managing the workplace culture is of importance for the company as this will create a better working
environment for the employees. Thus, this will increase the working efficiency of the employees and as a result of this the overall performance
of the company will increase. Along with this if the company will increase the management of culture in better and effective manner then this
will also motivate the other people to come within the company and this will increase the number of employees in the company. As a result of
this the working of the company will also increase and this will improve the overall performance of the company.
But on the other side Thibault Landry, Schweyer and Whillans (2017) argues that the major importance of effectively managing the
workplace culture is that when the company will create a good working culture then this will develop a good feeling among employees. The
employees of the company will feel more connected towards the company and this will increase the interest of the employees within the
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company. This is particularly because of the reason that when the company will create a better working then this will motivate the employees
and they will work in much better and effective manner.
In against of this Sievert and Scholz (2017) argues that the major type of importance for the company to manage the good working
culture in the company is that this will create a clarity of the work among the employees. The major reason for this is that when the company
will create a better culture then this will motivate the employees to work in effective manner. This is particularly because of the reason that when
the company will have clarity of work then this will motivate the employees as the employees knows that how they have to work and what work
they have to do. Hence, when the employees know in advance that what all the working will be undertaken by them then this motivates the
employees to work in much effective manner. Thus, this will increase the motivation level of the employees within the company and eventually
will improve the performance of the company.
On the contrary with reference to the views of Lee, Oh and Park (2020) with the help of the management of the good working culture the
employees of the company get more connected with the organization. This is particularly because of the reason that when the working
environment will be good and cordial then this will increase the level of focus and concentration of the work within the company. This is
particularly because of the reason that when the company will provide a better working condition to the employees then their level of working
will increase. Hence, when the people will be having proper guidance then they will be motivated that company is taking care of them and in
return they will also work in better and effective manner.
On the other side Dang and Chou (2019) criticizes that if the company is in position to manage the culture in proper and effective manner
then this will create and increase the loyalty of the employees towards the company. The major reason for this is that when the culture of the
company will be good then this will motivate the employees and they will like to stay in the company for a longer period of time. Thus, this will
result in the increase in the loyalty of the employees towards the company and they will like to stay a longer within the company. In addition to
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this when the employees will be loyal then this will also increase the goodwill and market share of the company. As a result of this the position
of the company will also increase as the same set of employees are working within the company for a longer period of time.
In addition to this Thokozani (2017) stated that if there will be loyalty of the employees towards the company then this will increase the
retention of the employees in company for a longer period of time. This is a benefit for the company as when the employees of the company are
more loyal towards the company then this will increase the market reputation of the company. In addition to this when the company will have
employees more attracted towards the working culture of the company then this will increase the ability of company in retaining the employees
for a longer time within the company. in addition to this the loyalty of the employees for the company will increase the working efficiency of the
company and along with this the overall performance of the company will also increase.
Along with this Hitka and et.al., (2019) argues that when the company creates a better working culture in the company then this will
increase the interpersonal relation among the employees as well. This is very important for the company to create a good relation among the
employees. The major reason for this is that when the employees within the company will have cordial relation then this will increase the
working efficiency of employees. In addition to this employee will like to work in working culture provided by the company. As a result of this
the employees will be comfortable working with other and this will increase their working efficiency of the employees. In addition to this when
the employees will have good interpersonal relation with one another then this will increase their interest of working in the company and will
improve the working efficiency of the company. Truong and Le (2020) argued that with the if the company has a negative working environment,
then it somehow leads to lower down employee engagement and this is also result to affect the entire productivity of the workers. That is why, it
can be stated that due to not having effective working culture within business, then it leads to demotivated the employees and increase employee
turnover rate as well. For example, quoted firm uses power as a working culture then employees feel frustrated because they think that company
considered them as a labor, as a result their morale decreases. That is why, culture plays an important role to motivate their employees in
positive manner.
27

As per the view of Parashakti and Ekhsan (2020) through effective working culture it Is analyzed that workers are more likely enjoy their
work in order to meet the needs and values, through this, company's employees are consistent towards their work and also develop better
relationship with the coworkers as well. Overall, it is analyzed that with the help of effective cultural environment company's overall production
level is increases which somehow leads to generate the best outcome as well. Also through strong cultural environment company retain the top
candidate which in turn improve the level of employee engagement as well as performance of employees too. Hence, through positive working
environment, company brand image is sustained and this in turn creates positive impact upon the overall business. Therefore, it is analyzed that
every company should maintain the positive working environment which in turn improve the overall performance of a firm and increase
efficiency.
2.5 Conclusion
By summing up above report it has been concluded that organizational culture directly creates positive impact upon the business
performance such that it will help to promote the employees to improve the performance and meet the define aim as well. Moreover, it is also
concluded that there are many motivation theories used by the company in order to improve the sustain the brand image of a company. Such that
this section summarized that Beck Brewery uses Handy culture theory in which task and role culture are adopted by the firm in order to make
sure that each and every employee of a company has their own specified roles and responsibilities which needs to be followed. Therefore, a
strong and positive culture always attract the talent which fit for the organization and that is why, culture impact how the employees interact with
their work and organization. So, it directly leads to satisfy the job of workers and sustain the brand image of a firm as well.
28

CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
Research methodology plays an important part in the dissertation. It is a procedure and techniques which in used to select, process and
analyse the data with regards to specific topic. With the help of such chapter, investigator critically evaluate overall study's validity and
reliability. It is also stated that it describes as a broad philosophical that underpin selection of research methods by using either qualitative and
quantitative methods. There are many research methods used by the scholars in order to answer the research questions such that type of method,
approach, data collection methods, sampling and sample size. Hence, with the help of this section, researcher involves the methods which are
used by the investigator in order to develop an approach which in turn matches the define objectives. The section provides the list of methods
which will be used by the researcher so that study will be conducted in better manner.
3.2 Research type
In order to conduct the research in better manner, scholar needs to adopt the appropriate research type so that data will be analysed in
appropriate way. There are three main types of research which are used by the scholar. First is qualitative, which is relied upon non-numerical
data that assist to understand the concepts, opinions and experience. With the help of such strategy, scholar gather in-depth insights into a
problem and further generate new ideas for a research as well. Another is, quantitative which is relied upon numerical data only which in turn
helps to find the pattern between variables and also uses to examine the relationship too (Quantitative research, 2020). With the help of such
type, scholar also make future prediction with regards to the topic and generate accurate results as well. Last is mixed research which is a
mixture of both qualitative and quantitative study. In this both close and open ended questions are included that helps to identify the results in
better manner.
29

Among all, quantitative research type has been adopted by the scholar because it helps to generate the results in accurate way, as the
study is deals in numerical data only that is why, opting quantitative over others is far beneficial. In addition to this, through this method, scholar
is able prove the hypothesis and analyse the relationship between both variables which in turn assist to meet the define aim in define tenure.
Hence, adopting quantitative study, the chances of getting correct results are higher over qualitative.
3.3 Research Approach
It is a plan and procedure which is consist of different steps of broad assumption to detailed methods of data collection and interpretation.
With the help this type, scholar is able to determine the nature of the research problem and thus generate best outcomes as well. There are three
types of research approach such that inductive approach which starts with a set of observation that search for pattern from observation and relied
upon qualitative strategy. Next is deductive which is associated with hypothesis and also observes any relationship between the variables in
order to obtain valid results. Last is Abductive which is developed in order to minimize the loopholes between qualitative and quantitative
(Snyder, 2019). Therefore, it is used by the scholars because there are infinite number of possible explanation for a phenomenon and that is why,
it becomes easy to identify the valid outcomes by using this method.
Among all, deductive approach has been adopted by the scholars in order to evaluate the effects of organizational culture on employee
motivation. The selected approach assists in analysing and making assessment of quantitative study effectually. Therefore, scholar has already
designed hypothesis and with the help of deductive approach, relationship between the variables has been identified which in turn assist to
conduct the entire research in more precise manner.
3.4 Research philosophy
It is the notion about a way through which information about a phenomenon should be collected and used in such a manner that assist to
answer the research questions. Philosophy is also deal with source, nature and development of knowledge which scholar uses in order to achieve
the research objectives. There are four types of research philosophy such that Interpretivism which stated that there are many ways of
30

interpreting the world and this in turn generate the best outcomes. Next is Positivism which reflect that social world can be understood in an
objective way and it is depend upon the interest of scholars in which they want to understood (Mohajan, 2018). In addition to this, this is deal
with factual knowledge which is gained through observation so that better outcome is generated. Third is Pragmatism which is only deals with
facts and also assist to analyse the reason of conducting the research. Along with this, this philosophy actually assists to solve the problems
which are based upon logics and provide accurate results as well. Last is Realism that is based upon an idea of independence of reality from
human mind and it is also based upon assumption.
Among all, Positivism philosophy has been adopted by the scholar because it is based upon factual knowledge that is based upon the
observation. It is also depending upon the quantifiable observation that leads to statistical analysis. Hence, with the help of such philosophy,
scholar investigate the impact of organizational culture upon motivation among employees. Therefore, it also assists to meet the define aim and
conduct the entire research in more precise manner as well. That is why, it is chosen over others because it focused upon idea that helps to
answer the research questions.
3.5 Research design
It is designed to answer the research questions in well manner because it assists to ensure that the information collected by the researcher
assist to obtain valid answers and conduct the research in well manner as well. Therefore, it is stated that the design allows the researcher to
select best research methods which helps to generate the valid outcomes. There are two types of research design mainly used by different
researcher as per their need. Such that exploratory research design which is the process of investigating any problem that leads to conclusive
results as well. Hence, its main aim is to analyse the problem in depth and apply the test in order to prove the hypothesis. On the other side,
conclusive research design is mainly deals with findings that are used in reaching conclusion. But in this form, data collection form is usually in
structured format and provide a reliable result as well.
31

Therefore, descriptive research design under exploratory has been selected by the investigator because its aim is to accurately and
systematically describe the population and determine their views as well. In addition to this, scholar is also able to examine the effects of
organization culture on employee motivation and also analyse different ways through which Beck's Brewery keep motivating their employees.
Hence, with the help of such method scholar is able to meet the define aim of the study and provide appropriate outcomes as well.
3.6 Data collection
The process of gathering and measuring the information which in turn enables to answer the relevant questions is known as data
collection. With the help of such method, scholar make decision pertaining to research aim. There are two types of data collection method and
both are used by the scholar in this current study to generate valid outcomes. Such that with the help of primary research, scholar analyse the
views of selected respondent's and it is considered as a fresh research that help to identify the current situation (Zangirolami-Raimundo,
Echeimberg and Leone, 2018). For that, survey method has been adopted in which questionnaire is designed in which topic related questions
were asked to the selected participants. This in turn helps to analyse the actual results with regards to organization culture and its impact upon
employee motivation.
On the other side, secondary research has also been adopted by the scholar in which different author's point of view are considered that
helps to meet the define aim. In this various sources are considered that assist to analyse the concept in deep manner such that scholarly articles,
journals, books and Internet. These sources also assist to conduct the entire research in well manner and identify the relationship between
organization culture and employee motivation. Also, the selected data collection methods further lead to generate the valid outcome and helps to
collect information that leads to meet the define aim, as well as answer the research questions too.
32

3.7 Data analysis
It is the process of cleaning, transforming and discover the useful information for business decision making that assist to extract some
useful information from data. In research methodology section, with the help of data analysis scholar is able to interpret the results in proper
manner. Also choice of statistical techniques for data analysis is also determined by research hypothesis which in turn provide valid results.
Thus, the research is based upon quantitative study and that is why, specific tools and techniques will be considered in order to generate the valid
results (Attia and Edge, 2017).
Therefore, SPSS software has been considered which assist to test the hypothesis and interpret the findings in accurate manner. Along
with this, specific themes, graphs and charts has been drawn that helps to meet the define aim of a research. Through this strategy, scholar is also
able to analyse the data in statistical manner and apply different tools and techniques that provide accurate and valid results. That is why, with
the help of chosen strategy, scholar is able to investigate the impact of organization culture upon employee motivation.
3.8 Sampling
Sampling is the process which is used in statistical analysis that helps to select the number of observation which is taken from the large
population. Moreover, this is used to taken out sample size from whole population through many ways and it is also depending upon the research
topic which helps to meet the define aim. There are two types of sampling such as purposive, which is mainly focused upon the particular
characteristic of a population which are of interest and it is also assist to answer the research questions as well (Navalta, Stone and Lyons, 2019).
On the other side, non- purposive sampling method in which the researcher selects the sample which is based upon subjective judgement of a
researcher instead of random selection.
Therefore, for the current study, simple random sampling under purposive sampling has been adopted by the scholar in which 15
employees of Beck’s Brewery are selected that assist to examine their views with regards to the topic and determine whether are motivated
enough or not. Also, with the help of such methodology, scholar is able to collect the responses in accurate manner as compared to other. That is
33

why, choosing this strategy over other is beneficial which in turn assist to analyze the impact of organization culture upon motivation of
employees. Hence, this in turn help to conduct the research in better manner and answer the research questions as well.
3.9 Ethical considerations
To perform the research or study in precise manner, there is a need to comply with all ethical principles so that scholar easily generates
the valid results. Moreover, scholar should take consent from the selected participants prior to the study and this in turn helps to conduct the
study in more precise manner. Also, make sure that there is a voluntary participation while conducting the study and scholar should not cause
any harm to respondents as well. Apart from this, proper confidentiality should be maintained so that personal information should not be shared
with third party, along with this Data Protection Act should be complied so that research will conduct in effective manner. In addition to this,
scholar should make sure that there is no communication error between scholar and respondents, otherwise it will lead to creates negative impact
upon the results.
Further, any type of misleading the information as well as representation of primary data findings in a biased way must be avoided.
Therefore, by giving importance to privacy and anonymity of respondents also assist to make the research valid and attain the define aim as well.
3.10 Limitation
In the dissertation, time, money and unavailability of resources are considered some of the main limitation which needs to be overcome.
As the research is based upon quantitative study and that is why, limited time is not recognized as a limitation of a research. Moreover, to
overcome the issue of unavailability of sources, scholar should use keywords that assist to conduct the entire research in well and define manner.
Apart from this, in order to resolve the issue of money, scholar may also use qualitative research methods which are not time consuming and did
not require any extra expenses in order to conduct the study in better manner. Therefore, with the help of such strategies, the problem of research
limitation may easily overcome.
34

3.11 Reliability and validity
Both reliability and validity are used to evaluate the quality of a research and this also indicates how well the methods has been chosen
by researcher which in turn assist to measure the test as well. Hence, reliability is all about consistency of a measure and for that researcher make
sure that they use all copyright protected sources that helps to conduct the research in well manner. On the other side, validity is all about
accuracy of a measure and for that scholar uses research paper or articles which were published after 2015 so that it will assist to generate valid
results. Apart from this, researcher also considered research topic articles which in turn shows that the study is valid. Therefore, such criteria
assist to make the research valid and generate the appropriate outcomes as well.
3.11 Conclusion
By summing up above section, it has been concluded that with the help of quantitative study, scholar deals with numeric facts and figures
that provide accurate results as compared to qualitative or mixed method. That is why, through deductive research approach, trend has been
analysed that assist to meet the define aim and objectives of the company. Also, there are two data collection methods has been applied
throughout the research which in turn tries to examine the impact of organization culture upon the employee motivation. Therefore, it is
summarized that by selecting appropriate sample size, scholar identify the views of respondents and this in turn helps to meet the define aim of
the research as well.
35

CHAPTER 4: FINDINGS
4.1 Introduction
The current chapter of the study is used to analyse the opinion and views of selected participants. With the help of this, themes and
graphs will be generated that assist to identify the views with regards to effect of organization culture upon employee motivation. In this section,
there are two different sections are used because study is based upon quantitative research such that thematic data analysis and statistical data
analysis.
4.2 Thematic analysis
With the help of thematic analysis, the pattern of data is identified and this in turn helps to address the issues. Thus, it is simply
summarizing the data and interpret the views of selected participants. In this, graphs and tables are designed that assist to present the entire
finding in more presentable manner. Also, through primary research, themes are designed on the basis of questions which in turn helps to
generate the outcomes which are suited on the research objectives
Theme 1: Gender
Frequency Percent
Male 11 73.3
Female 4 26.7
Total 15 100.0
36

Figure 4 Gender
37

Interpretation: From the selected respondents it is identified that out of 15 selected participants, 73% of them are male and only 26% are
female.
Theme 2: Age
Frequency Percent
22 to 30 10 66.7
30 to 40 2 13.3
40 to 55 2 13.3
55 above 1 6.7
Total 15 100.0
38

Figure 5 Age
39

Interpretation: In accordance with the above table it has been analysed that majority of the people are fall under the age category of 22 to 30.
such that out of 100% 66.7% of them are belongs to this age group while 13.3% of them are belongs to 30 to 40 and only 13.3% of them are 40
to 55, while rest of them are above 55.
Theme 3: Employees are comfortable at their workplace
Frequency Percent
Yes 11 73.3
No 3 20.0
Don't know 1 6.7
Total 15 100.0
40

Figure 6 Workplace culture
41

Interpretation: Yes, most of the employees are comfortable at the workplace because of having positive working culture. Such that out of 15,
11 of them are agreed with the statement and 3 of them are stated no. Only 1 of them did not know anything about it and that is why it is
reflected that most of the employees are happy with the working culture of Beck's Brewery. In addition to this, it is also analysed that with the
help of positive working culture, most of the workers improve their working performance and this in turn leads to improve the overall status of a
company in positive manner. Thus, through effective working environment, company is trying to motivate their employees so that their
productivity level automatically increases.
Theme 4: Respondents share their own ideas within a firm
Frequency Percent
Yes 10 66.7
No 3 20.0
Sometimes 2 13.3
Total 15 100.0
42

Figure 7 Allowed to contribute own ideas
43

Interpretation: The above chart shows that majority of the participants are agreed that they easily share their ideas within Beck's Brewery. Like,
from the overall employees, more than 50% of them are stated yes, while 3 of them stated no and 2 share their views by stating that sometimes
they are allowed to contribute their ideas. This is reflected that quoted organization provides an opportunity to employees so that they involve
themselves within a firm and this in turn improve their overall working performance as well. So sharing own ideas will aid company to identify
different ways to reach towards success so that company sustain the brand image and maintain the strong relationship with their employees as
well.
Theme 5: Task culture is opted by Beck's Brewery
Frequency Percent
Role 5 33.3
Task 7 46.7
Power 1 6.7
Person 2 13.3
Total 15 100.0
44

Figure 8 Task culture
45

Interpretation: Organization culture plays a strong role in the success of a company and while conducting primary research on Beck's Brewery,
it has been analysed that a firm opted Handy's culture theory in order to attain the define task. Thus findings reflected that majority of
respondents are agreeing that task culture is opted by the company and only 1 of them stated that sometimes company opted power culture in
which only one individual have a power to make decision. Whereas, 5 of them are agree that role culture is opted by the firm but only 2 stated
that person culture is adopted by cited organization. Thus, it is realized that Beck's Brewery follows task culture in which individuals work in a
team in order to attain the define aim and this in turn leads to make strong collaboration between the employees and managers within an
organization. On the other side, to deal with specific situation, there is a need to opt another culture so that the overall brand image of a firm will
be maintained.
Theme 6: Organization adhere to zero-tolerance policy against any kind of discrimination
Frequency Percent
Yes 9 60.0
No 4 26.7
Don't know 2 13.3
Total 15 100
46

Figure 9 Adherence to zero- tolerance policy
47

Interpretation: With the help of above table and graph, it is clearly reflected that company take every step in order to improve the working
environment of a firm. Such that more than 50% of the employees are stated that Beck's Brewery adhere to zero tolerance policy against any
kind of discrimination whose main aim is to provide inclusive and safe working environment to their employees at working premises. Whereas,
around 26% of them stated no, company do not adhere with any laws and regulation. On the other side, 13% of them stated that they do not
know anything about it and that is why, they are not agreed with the statement. Overall, it is analysed that quoted firm wants to apply this policy
so that all the individuals are involved, engaged and associated with the management team which in turn helps to develop strong relationship
between them. As a result, it assists to maintain the positive working culture at premises and leads to generate best outcome as well.
Theme 7: Yes, there is a culture of teamwork and cooperation within your organization
Frequency Percent
Yes 9 60.0
No 4 26.7
Don't know 2 13.3
Total 15 100.0
48

Figure 10 Culture of teamwork and cooperation
49

Interpretation: As cite organization comply with task working culture within a business which reflected that there is a culture of team work and
cooperation in which all employees help each other to attain the specific task. This is also examined by conducting primary research in which
majority of the respondents are highly agreed with the statement whereas, 4 of them are stated no but 2 of them do not know anything about it.
Hence, it is clearly reflected that majority of the selected respondents are agreeing with the statement and that is why with the help of teamwork
and cooperation, company is able to improve its working performance. In addition to this, efficiency is considered an essential part of a team and
through workplace collaboration everyone safe from extra load of work because work gets distributed and this in turn raise the motivation level
among them as well.
Theme 8: Organization has good performance appraisal systems
Frequency Percent
Strongly agreed 6 40.0
Agreed 6 40.0
Neutral 1 6.7
Disagreed 1 6.7
50

Strongly disagreed 1 6.7
Total 15 100.0
51

Figure 11 good performance appraisal systems
52

Interpretation: From the above table, it is identified that more than 60% of the selected participants are strongly agreed and satisfied with the
Beck's Brewery's performance appraisal system. Such that out of 15, 6 of them are strongly agreed and agreed with the statement whereas, 1 of
them did not know anything. Among all, 1 employee is strongly disagreed and disagreed, overall views clearly examined that with the help of
effective performance appraisal systems, productivity of an employee is positively affected. Such that business can increase their productivity by
creating an evaluation systems and using them in a regular basis will also assist to attain the define aim of a company in an effective manner.
That is why, there is a need to have effective or good performance appraisal systems so that it will not cause any negative impact upon the
business performance.
Theme 9: Beck's Brewery provide any monetary and non-monetary benefits to their employees
Frequency Percent
Yes 12 80.0
No 2 13.3
Don't know 1 6.7
Total 15 100.0
53

Figure 12 monetary and non-monetary benefits
54

Interpretation: With the help of selected respondent's view it is analysed that quoted organization provides many benefits to their employees in
order to keep them motivated. Such that most of the employees are stated that company offer range of monetary and non-monetary benefit to
their employees like out of 100%, 80% of selected workers are stated yes and only 13.3% are stated no but 6.7% are stated that they do not know
anything about it. Thus, it is reflected that with the help of such motivation factor, company trying to improve the employee performance
because monetary benefit always contributed positively in employee's overall performance.
Theme 10: Satisfied with the leadership style opt by the company's leader
Frequency Percent
Very satisfied 10 66.7
Satisfied 3 20.0
Neutral 2 13.3
Total 15 100.0
55

Figure 13 Satisfied with opted leadership style
56

Interpretation: In accordance with the above table, majority of the respondents i.e. 10 out of 15 are very satisfied with the statement that
leadership style opted by leader of Beck's Brewery is good because they involve their employees to share their views while making any decision
for the favour of company so that selected employees feel motivated. The leader of cited firm uses democratic leadership style in which leaders
trying to increase morale and job satisfaction among staff members so that their performance is increasingly in positive manner. Otherwise it will
lead to affect the overall performance in negative manner but sometimes this leadership style also causes negative impact upon the performance
especially during crisis because they do not function well in authoritarian role and this in turn takes a wrong decision for a company as well.
Theme 11: Employees are satisfied because their superiors motivated them
Frequency Percent
Yes 10 66.7
No 3 20.0
Don't know 2 13.3
Total 15 100.0
57

Figure 14 Employees are satisfied because their superiors motivated them
58

Interpretation: Adopting right working culture within a firm is always leads to generate positive impact upon the performance of a company. In
the same way, through the above table it is examined that 66.7% of the selected employees of Beck's Brewery are stated yes that they are
sufficiently motivated by their superiors because of opting right leadership style and working culture. On the other side, 20% of them stated no
and only 13% are do not know anything about it. So, it is clearly reflected that through effective leadership style, employees feel motivated and
this in turn leads to improve the overall working culture of a company in positive manner. Moreover, most of the workers are satisfied because
the task culture opted by the firm has a positive impact upon the working environment and this in turn leads to generate positive outcomes as
well.
Theme 12: Incentives and benefits influence your performance
Frequency Percent
Yes 11 73.3
No 2 13.3
Occasionally 2 13.3
Total 15 100.0
59

Figure 15 Incentives and benefits influence performance
60

Interpretation: In accordance with the above table and graph, it is analysed that offering incentives and benefits will create positive
impact upon the performance of an employees. That is why, majority of the respondents are stated yes i.e. 11 out of total employees of Beck's
Brewery are supported but 2 of them directly said no and 2 stated that occasionally. Therefore, it is clearly analysed that both benefit improve the
overall working performance of a company because it increases interest in work and incentive programs motivated their employees or encourage
them to attain the define aim. Hence, monetary benefit will always improve the overall performance of a company and this in turn retaining the
top performers of a firm easily. That is why, every organization should offer extra benefits to their workers that assist to raise the performance
level and sustain the brand image of a firm as well.
Theme 13: Organization's culture is positively impact upon employee performance
Frequency Percent
Very satisfied 8 53.3
Satisfied 4 26.7
Neutral 1 6.7
Very dissatisfied 2 13.3
Total 15 100.0
61

Figure 16 Organization's culture is positively impact upon employee performance
62

Interpretation: From the above table and graph it is interpreted that most of the employees are very satisfied that there is a positive relationship
between the organization's culture and employee's performance. Such that out of 15, 8 of them are very satisfied but 4 of them are satisfied and 1
of them do not state anything with regards to such. Among all, 2 of them are also very dissatisfied with this but it is identified that due to weak
culture, most of the employees feel demotivated which somehow leads to affect the overall performance in adverse manner. While, a positive
and strong culture further makes an average individual perform and attain brilliantly, thus it shows that there is a strong relationship between
both variables.
4.3 Statistical analysis
It is a kind of quantitative research which actually seeks to quantify the data. In this different tools are applied which in turn assist to
answer the research questions. Further, by applying SPSS software, scholar is also determining the results in such a manner which in turn helps
to determine the relationship between both variables.
Descriptive statistics
63

64
Statistics
Gend
er
Ag
e
Are you
comforta
ble with
your
workplac
e culture
Do you
allow to
contribut
e your
ideas
within an
organizati
on
Which of
these
organizati
on
culture is
opted by
the your
firm
Do you
think that
organizatio
n adhere to
zero-
tolerance
policy
against any
kind of
discriminat
ion
Is
there a
culture
of
teamw
ork
and
cooper
ation
within
your
organi
zation
Accordi
ng to
you,
does
organiza
tion has
good
perform
ance
appraisa
l
systems
Does
Beck'
s
Brew
ery
provi
de
any
mone
tary
and
non-
mone
tary
benef
its to
you
Are
you
satisfie
d with
the
leaders
hip
style
opt by
the
compan
y's
leader
Do
you
feel
that
you
are
suffic
iently
motiv
ated
by
your
superi
ors
Do you think
that incentives
and benefits
influence your
performance
Are you
satisfied
that
organizat
ion's
culture is
positivel
y impact
upon
employee
performa
nce
Mean 1.26 1.6
0 1.33 1.46 2 1.53 1.53 2.00 1.26 1.46 1.46 1.40 1.93
Medi
an 1 1 1 1 2 1 1.00 2.00 1 1 1.0 1 1
Mode 1.00 1.0
0 1.00 1.00 2.00 1.00 1.00 1.00a 1.00 1.00 1.00 1.00 1.00
a. Multiple modes exist. The smallest value is shown

Interpretation: The above descriptive statistic exhibit that average number of respondents are agreed that they comfortable within the working
culture of a company and majority of them stated that company allow them to contribute their ideas within an organization so that effective
results will be generated. On the other side, 50% of the selected employees of Beck's Brewery stated that company opted task culture in which
specific teams are designed in order to attain the defined aim of a company. That is why, mean value clearly reflected that there is a culture of
teamwork and cooperation within an organization that assist to develop the best outcomes. In addition to this, from the above table, it is also
reflected that average number of chosen participants are strongly agreed that quoted firm has a good performance appraisal system in which both
monetary and non-monetary benefits offered that somehow creates positive impact upon business as well as employee's performance.
Beside this, it is also identified from the specific table that 50% of the selected respondents are satisfied with the leadership style opted
by the company's leader in order to keep their employees motivated. Such that through democratic leadership style, company provides an
opportunity to employees in order to share their views so that they also think that they are an important pillar of a company. Further, majority of
the selected respondents are agreed that incentives and benefits definitely influence the employee's performance and this in turn assist the firm to
improve the overall productivity as well. Further, average number of employees of Beck's Brewery are very satisfied that organization’s culture
is positively impact upon employee performance. Such that if there is a positive working culture then it will help to encourage employees to
meet the define aim and increase the overall working performance as well. From the overall assessment, it is examined that there is a direct
relationship between the organizational culture and performance of an employee and company offered the positive working environment to their
employees so that they attain their defined aim.
Regression analysis
65

Null hypothesis (H0): There is no significant relationship between the mean value of organization culture and employee's motivation.
Alternative hypothesis (H1): There is a significant relationship between the mean value of organization culture and employee's motivation.
Model Summary
Model R R Square Adjusted R
Square
Std. Error of the
Estimate
1 .695a .483 .444 1.03450
a. Predictors: (Constant), Are you comfortable with your
workplace culture
ANOVAa
Model Sum of
Squares
df Mean Square F Sig.
1
Regression 13.021 1 13.021 12.167 .004b
Residual 13.913 13 1.070
Total 26.933 14
a. Dependent Variable: Are you satisfied that organization's culture is positively impact upon employee
performance
b. Predictors: (Constant), Are you comfortable with your workplace culture
66

Interpretation: By applying the statistical tool, it has been examined that value of p is lower than standard criteria such that 0.00 < 0.05 and that
is why, alternative hypothesis is accepted over other. Thus, if the Beck's Brewery opted the positive working environment then motivation level
of an employee’s increases and this in turn leads to meet the set target of a company. In addition to this, if the employees are satisfied with the
working culture of an organization, then it will definitely encourage them to improve their overall performance which in turn leads to raise the
production level of a firm. Moreover, from the anova table, it is also interpreted that there is a moderate relationship between both variable while
value of R square reflect that if there is any change in one variable, other one will definitely affected. Such that working culture of a company is
changed then there is 48% chances that employee's performance will affected. Hence, it is reflected from the regression analysis that by adopting
positive working environment will cause positive impact upon the working performance of an employee and this in turn leads to increase the
productivity level too. Kozleski and Handy (2017) also supported the same by stating that culture creates the environment within an organization
and this will influence the nature of long term plans that move according to vision. That is why, having positive working environment will
encourage workers to develop strategies in order to improve the performance so that they attain the define aim and objective of a firm.
Cross-tab
Null hypothesis (H0): There is no significant association between gender and organization culture that impact upon employee's motivation.
Alternative hypothesis (H1): There is a significant association between gender and organization culture that impact upon employee's motivation.
Gender * Are you satisfied that organization's culture is positively impact upon employee performance
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Crosstab
Are you satisfied that organization's culture is positively impact upon
employee performance
Total
Very satisfied Satisfied Neutral Very dissatisfied
Gender
Male
Count 7 2 1 1 11
% within Gender 63.6% 18.2% 9.1% 9.1% 100.0%
% within Are you satisfied
that organization's culture is
positively impact upon
employee performance
87.5% 50.0% 100.0% 50.0% 73.3%
% of Total 46.7% 13.3% 6.7% 6.7% 73.3%
Female
Count 1 2 0 1 4
% within Gender 25.0% 50.0% 0.0% 25.0% 100.0%
% within Are you satisfied
that organization's culture is
positively impact upon
employee performance
12.5% 50.0% 0.0% 50.0% 26.7%
% of Total 6.7% 13.3% 0.0% 6.7% 26.7%
Total
Count 8 4 1 2 15
% within Gender 53.3% 26.7% 6.7% 13.3% 100.0%
% within Are you satisfied
that organization's culture is
positively impact upon
employee performance
100.0% 100.0% 100.0% 100.0% 100.0%
% of Total 53.3% 26.7% 6.7% 13.3% 100.0%
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Chi-Square Tests
Value df Asymp. Sig. (2-
sided)
Pearson Chi-Square 2.855a 3 .415
Likelihood Ratio 3.051 3 .384
Linear-by-Linear
Association .910 1 .340
N of Valid Cases 15
a. 7 cells (87.5%) have expected count less than 5. The minimum
expected count is .27.
Interpretation: In order to the above cross tab, it is interpreted that there is no categorical relationship between the gender and organization's
culture impact upon the employee performance. It is so because the Pearson chi-square i.e. p (0.415) is greater than 0.05 and that is why null
hypotheses is accepted. So, both Males and Females equally agreed that organization culture directly impact upon an employee's performance.
Such that from the cross tab, it is analysed that out of 11 males, 7 of them are highly satisfied that there is a positive relationship between culture
and productivity of an employee. Whereas, 1 of them did not say anything but 2 of them are satisfied. On the other side, out of 4 females, 2 are
satisfied with the statement but 1 of them is highly satisfied, while 1 is strongly dissatisfied. Therefore, it is clearly reflected that both male and
female are satisfied with the statement but there is no association between gender and impact organization culture upon employee's performance.
69

From the overall assessment, it is clearly reflected that organization need to adopt best working environment in which employees feel happy and
satisfied which in turn improve the overall productivity of a company so that they take a business at further level of success.
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CHAPTER 5: DISCUSSION
The findings of the primary study clearly reflected that working environment of Beck's Brewery is positive because majority of the
selected respondents are comfortable within an organization. This is possible when company take care of their employees and start implementing
the strategies that encourage them to increase their performance. On the other side, quoted firm also allowed their employees to share their views
while making decision so that they feel important for the firm. This in turn encourage them to raise their performance in order to attain the
defined aim of a business. Croucher and et.al., (2017) also supported the same in their literature review section that through culture, company
sets expectation for how people behave and work together in order to generate the best outcomes. With the help of effective working culture
business makes better decision and also improve the workflow that in turn leads a firm towards positive direction. In addition to this, the findings
from data analysis section also exhibit that Beck's Brewery opted task culture over other because specific teams are designed in order to meet the
define aim of a company. From the literature review it is also mentioned that the task is important thing, as power is distributed among all
members so that problem of a company is met without any extra efforts. That is why, opting this culture among all three is better for Beck's
Brewery in which employees realize their roles and responsibilities in order to attain the define aim.
Apart from this, average number of employees are agreed that organization adhere to zero-tolerance policy against any kind of
discrimination in which it make sure that there is no discrimination occurred at workplace, otherwise it will lead to change the working culture of
a company in adverse manner. Duan, Cao and Edwards (2020) explain in their study that with the help of Zero- tolerance policy, company
provides equal opportunities to all the employees so that they will easily bring the team towards each other so that they all work together in order
to meet the specific needs of a company. Moreover, data analysis section also reflected that most of the employees are highly satisfied because
there is a teamwork and cooperation within a firm and this in turn provides an opportunity to the employees so that they improve the overall
performance. Research also indicates that with the help of effective working culture employees benefited in which they improve their
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productivity. Primary research also reflect that Beck's Brewery offered effective performance appraisal system that keep their employees
provoke to raise their production level. Therefore, it is necessary for the company to keep offer both monetary and non- monetary benefits to
their employees so that employee performance is affected in positive manner. Kozleski and Handy (2017) share their views by stating that
monetary incentives may offer short term benefit but considered one of the most effective strategy in order to improve the performance of an
employees. In this, incentives, holiday packages and rewards system are included that helps to increase the performance level. That is why, most
of the top multinational companies introduced such system in order to keep encourage or provoke their employees to raise the performance. This
in turn provide satisfaction among workers with regards to their working environment.
As per the above analysis it could be found that culture of cooperation and teamwork within the organisation is very high and this is good for any
company. The percentage of people who agree that company has culture of cooperation and teamwork are around 60% that is around 9 people
out of 15. It could also be assessed that the people who do not feel the culture of cooperation and teamwork are 26% which are 4 people.
However, this percentage is not very low. Company is required to make strategies and frameworks that will allow the people to feel teamwork
and cooperation. There are many circumstances where employee may not be engaged in activities and processes that are essential for the
business to achieve the goals and objectives due to various reasons such as incompatibility of the employees for such tasks (Odor, 2018). Also
there are employees who have specific tasks to perform where teamwork is not required. In such cases they may not experience the teamwork or
collaboration. Analysing the literature, it could also be analysed that cooperation and teamwork helps the organisation in achieving the targeted
objectives of the business within the given time frame. It could be analysed that company has culture of cooperation and teamwork within the
organisation.
It could be analysed from performance appraisals that around 80% of the people believe that company has good performance appraisal
systems. One believed it as neutral and 2 disagreed with appraisal system. Majority believes company has effective appraisal system. Good
appraisal system encourages and motivates the workforce for working with full efforts and increasing their efficiency. It has been seen that
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efficiency and productivity of employees that receive adequate appraisals on their performance tends to be high. It is the most effective way of
motivating and encouraging the employees.
The analysis provides that monetary and non-monetary benefits are given to employees to enable to meet their other needs and
requirements. Around 80% of the staff agreed with this and only 2 members did not agree. The ratio shows that people are happy with the
monetary and non-monetary benefits provided to them (Thokozani, 2017). Analysing the above literature, it could be found that monetary and
non-monetary benefits are essential for encouraging the employees. People tend to put extra efforts when they receive something extra or more
for the efforts given. Therefore, benefits should be provided to enable to achieve the targeted objectives.
Analysis of the satisfied number of employees who agree that the leadership style opted by the leader provides that 66.7% of employee
are highly satisfied with leadership style. Around 20% are satisfied and 13.3% employees were neutral on leadership style opted by company.
Leaders portray the image of company and its values therefore the success of leadership is defined by the number of satisfied people and ability
to achieve required aims and objectives with staff members. Leadership style should be adopted based on the nature and size of the business so
that it is effective.
It could be evaluated that 66.7% employees agree that they are satisfied with job and work because of support and motivation from their
superiors and seniors while 20% did not agree and 13.3% do not know about them. It has been evaluated that employees have higher satisfaction
when they receive support from their seniors and superiors (Brenyah and Obuobisa-Darko, 2017). It is essential for the seniors to guide their
employees in their work so that they could better understand the work and also when they help them in resolving their issues they tend to retain
for longer in company.
Analysis regarding influence of benefits and incentives over the performance of employees shows majority of employees are influenced
by them. It could be seen that 73.3% of employees agree that performance is influenced by benefits, 13.3% did not agreed and 13.3% believed
that it occasionally influence their performance. The above analysis of literature shows that providing incentives and benefits increases the
73

efficiency of employees as they put extra efforts to achieve the target objectives set by the company for earning benefits and rewards. It also
keeps them motivated towards the work.
The analysis of culture provides that majority of the people believe it influences the performance. 8 employees were very satisfied and 4
employees were satisfied with this statement where only 1 employee was neutral and 2 were very dissatisfied with the statement. It could be
analysed that culture of organisation impacts the performance of employees (Velten and Lashley, 2018). A company that have supportive and
cooperative work environment has higher output and also employees are more satisfied as they are guided regarding their job roles. Healthy
organisational culture boosts up the performance of employees and they tend to work with full efficiency. Leaders must create values and
practices that builds up strong and productive work environment.
The findings also reflected that there is a strong relationship between both variable such that organization culture do affect the
performance of an employees and this is supported by applying the regression analysis in which P value is less than the standard criteria. Thus,
secondary research also indicates that with the help of task working culture which is adopted by Beck's Brewery provides many opportunities to
their employees so that they easily attain the defined task of a company. So, Parashakti and Ekhsan (2020) also emphasized that the nature of
corporate culture which exist within a company is going to decide the degree so that desired outcomes will be generated. As a result, strong
culture provides guidance to workers so that they easily attain the define aim of a firm. Further, employee morale will automatically increase if
they find a right culture opted by the organization and this in turn improve the productivity level of a firm. That is why, having a strong working
environment will decrease many problems and as a result staff turnover rate is decreases, whereas motivation level of an employee increases.
Apart from this, from the primary research it is also find out that almost half of the selected respondents are agreed that by providing
many extra benefits to the employees will help them to improve the overall performance. That is why, company should keep providing range of
strategies in order to raise the employee performance and this in turn affect the overall brand image of a company at positive manner. Also, the
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overall assessment clearly exhibits that there is direct relationship between culture and performance and that is why, alternative hypothesis is
accepted over other. Whereas there is no association between gender and their views with regards to culture impact upon employee performance.
But secondary result is also supported the same statement and that is why, many top multinational companies are focusing upon their adopted
organization culture so that it does not cause any negative impact their overall productivity level. Otherwise it will lead to affect the performance
of the company as well as their employees it adverse manner. Hence, thorough effective strategies organization easily improve their overall
performance and this in turn takes a business at further level of success.
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CHAPTER 6: CONCLUSION AND RECOMMENDATIONS
Conclusion
By summing up above report it has been concluded that organization culture is considered one of the crucial variable to raise the
motivation among employees. Thus, only strong organization culture enables to improve employee's motivation and their performance as well.
Through the literature review it has been summarized that concept of workplace culture and employee motivation is related to each other. It is so
because company implement various strategies in order to encourage workers to raise their performance level. Through secondary research it has
been identified that by using Herzberg theory of motivation, company should have focused upon different factors that are required in order to
keep their employees motivated. On the other side, Adam's equity theory of motivation is another concept that can be used by the firms which
provide different ways through which company should treat their employees equally and offer benefits in order to increase their size. Therefore,
it is clearly identified from secondary research that if an organization culture is positive then employees are automatically improved their
performance which in turn helps to attain the defined aim and objectives of a firm.
On the other side, it is also summarized from the literature review section that by using Handy's culture theory, companies prioritize the
employee and also maintain better relationship with a firm as well. In the same way, there are four types of culture which a firm adhere, but
among all Beck's Brewery adopted task culture in which specific teams are organized in order to accomplish defined task with specific tenure.
With the help of this culture, individuals are likely to be engaged with and also passionate about their work which in turn leads to raise the
performance level. That is why, there is a need to adopt the best working culture so that employees of a firm feel motivated and sustain a better
relationship with an organization. Apart from this, it is also summarized that workplace culture plays an important role to motivate an employee
because if the tradition, ambiance and ethnicity of an organization are good, the employees will be more enthusiastic in order to give best output.
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Moreover, by communicating and promoting organizational vision to subordinates and getting their acknowledgement of a vision is a best
approach to influence worker's working behaviour and attitudes.
In addition to this, it has been concluded that if an organization has more clarity of work then employees had already know their own
roles and responsibilities. Therefore, a strong working environment within a business will always lead to increase the overall performance of an
employee’s so that turnover rate will be decreases that cause positive impact upon the organization's overall performance. Further, offering
positive working environment to their employees will also provide many opportunities to their employees so that they attain task in specific
deadline. That is why, with the help of strong working environment company is trying to retain their staff members and for that it also
implements various strategies in order to motivate them such that rewards, offer monetary and non-monetary benefits and promotion etc. That is
why, having positive working culture within a business will lead to generate the best outcome, along with improving the overall working
performance of an employee as well.
The entire study is based upon quantitative research methods because it provides actual results as compared to qualitative and that is why,
opting this over other method is more beneficial. Apart from this, scholar used both primary and secondary data collection methods in order to
accomplish the defined aim and objectives. Such that with the help of secondary research, investigator concluded that there is a strong
relationship between employee performance and opting right organization's culture within a business. While primary research helps to identified
the views of selected respondents which in turn examine the overall workplace culture within Beck's Brewery. Thus, with the help of such
methods, scholar analyse the findings through SPSS software in which actual performance and satisfaction level of a firm is identified through
which effective results has been generated. That is why, by selecting 15 employees of quoted firm as a sample size also assist to generate the
best outcomes. Hence, opting quantitative study over qualitative provides an accuracy to generate the best outcomes and also this in turn assist to
examine whether there is any relationship between the organizational culture and performance of an employees.
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The findings of the study have led the researcher to conclude that organization culture of Beck's Brewery is good and it also assist to
increase the performance of an employee. Such that by using inferential statistics i.e. regression analysis it has been concluded that there is a
positive relationship between both variable and it can be stated that if Beck's Brewery opted strong organization culture then performance of an
employee will definitely have affected in positive manner. This is also proved under primary research that majority of an employees are highly
satisfied with the working culture of a company, as the leaders of a business are supportive who provide proper guidance to them in order to
attain the defined aim and objectives. From the overall data analysis section, it is also examined that quoted organization has a culture of
teamwork and cooperation so that workers are also share their views while making any decision so that company run in smooth manner.
Beside this, if management team wants to raise the motivation among employees then they must evaluate their culture in order to make
better decision so that it increases the productivity and reduce attrition rate. This is possible when organizations keep a proper track or record of
problems with regards to organization culture. Further, the findings also showed that organizational culture is considered an important factor in
order to boost up the level of motivation among employees so that they support their team in order to attain the define aim. For that average
number of employees are supported that company offer both monetary and non- monetary benefits to their employees that assist to improve
productivity among them. Apart from this, selected respondents are also stated that with the help of such benefits, they feel motivated and also
leads to increase their overall performance that somehow sustain the brand image of a firm as well. Overall, with the help of present study it has
been concluded that Beck's Brewery has a strong market reputation within a market and that is why, it has to make sure that an organization
culture encourage employee to improve their performance level.
No, there are no limitations of the relevant work because the study is based upon quantitative research methods which generated valid
outcomes (as hypothesis is proved, according to selected respondent’s views).
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Recommendations
Throughout the entire section it is clearly identified that there is a strong relationship between organization culture and performance of an
employee. For that, some of the suggestions are mentioned below that assist Beck's Brewery to retain their employees:
 In order to improve the overall organization culture, it is recommended to the organization to recruit superiors who are well educated so
that they understand the mental power of subordinates within a firm. Therefore, by knowing the mind-set of employees and implement
the strategies accordingly assist to keep motivating them in order to generate the best outcomes. This in turn reduce the attrition rate and
attract most of the new employees towards a business in turn to improve the performance level.
 Further, it is also suggested to Beck's Brewery to use Schein Model of organizational culture because it enables a firm to recompose its
culture by applying different concepts i.e. artefacts, values and basic assumption. Through this, company is able to highlights different
level of each organizational culture and concepts which are taken into account. With the help of this, performance of an employee
increases which in turn encourage them to attain the defined aim and objectives.
 Apart from this, quoted organization should also provide the employees to allowance so that they can settle their extra expenses. This in
turn helps employee to get motivated and also provide their maximum efforts in their specific job role. This strategy helps them to
improve their productivity easily. Along with this, company can also provide flexibility to their employees so that they all manage their
personal and professional work simultaneously and this do not cause any opposite impact upon the working performance of a company,
until any misuse will not done.
 Also, it is recommended to the company to offer reward system at their working place at quarterly basis so that employees put their extra
efforts in order to attain the defined aim and objectives. Along with this, it will increase positivity among them that in turn motivates
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them to enhance their productivity level. Hence, this in turn build a strong relationship between the employees and company which
further improve overall financial performance of a company.
 It is also suggested to the companies to provide a chance to the employee so that they share their views while making any decision for the
favour of a firm. Therefore, it will help them to understand that they are also an important key element of the company. So that it affects
the overall results in positive manner along with increases their productivity level too.
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Appendix
Questionnaire
1. Gender
 Male
 Female
2.Age
 22 to 30
 30 to 40
 40 to 55
 55 above
3. Are you comfortable with your workplace culture?
 Yes
 No
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 Don't know
4. Do you allow to contribute your ideas within an organization?
 Yes
 No
 Sometimes
5. Which of these organization culture is opted by your firm?
 Role
 Task
 Power
 Person
6. Do you think that organization adhere to zero-tolerance policy against any kind of
discrimination?
 Yes
 No
86

 Don't know
7. Is there a culture of teamwork and cooperation within your organization?
 Yes
 No
 Don't know
8. According to you, does organization has good performance appraisal systems?
 Strongly agreed
 Agreed
 Neutral
 Disagreed
 Strongly disagreed
9. Does Beck's Brewery provide any monetary and non-monetary benefits to you?
 Yes
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 No
 Don't know
10. Are you satisfied with the leadership style opt by the company's leader?
 Very satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very dissatisfied
11.. Do you feel that you are sufficiently motivated by your superiors?
 Yes
 No
 Don't know
12. Do you think that incentives and benefits influence your performance?
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 Yes
 No
 Occasionally
13. Are you satisfied that organization's culture is positively impact upon employee
performance?
 Very satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very dissatisfied
14. What changes can be made to improve the workplace environment?
89