How Banks Can Implement Business Strategies in Light of Globalisation to Improve Connectivity with Clients - A Case of Barclays PLC

HOW BANKS CAN IMPLEMENT
BUSINESS STRATEGIES IN LIGHT
OF GLOBALISATION TO IMPROVE
CONNECTIVITY WITH CLIENTS- A
CASE OF BARCLAYS PLC

Abstract
To stay ahead in the business, there is a need to implement the best strategy which
support the firm to deal at global level. For the same, the present dissertation helps to
elaborate different range of business strategy which support the firm to meet them define aim.
The entire study is based upon qualitative research in which different author's point of view
are uses that helps to answer the research questions. Moreover, with the help of literature
review section, it can be stated that there are different strategies used by banking industry
which in turn helps to improve the connectivity with clients. Such that implementing advance
technology, introducing own payment system that helps to improve the business operations.
For the study, 50 managers of Barclays are also chosen that helps to identify the business
strategy opted by company to improve the relationship with customers. In addition to this, it
is also analysed through data analysis section that majority of the respondents are completely
agree that quoted firm implement business strategy in order to improve the connectivity
among clients. Hence, it is analysed that through effective strategy, company brings
innovation within a working environment that somehow leads to increase connectivity with
customers.

Acknowledgement
I would like to thank all the people who helped me to complete the study in appropriate
manner. First of all, I would like to show my gratitude to my professor and University who
provide me an opportunity to complete the work in define tenure.
Next, I would like to thank my faculties who always ready to support me in all sections, that
is why, without them I am not able to complete the dissertation.
Then I would like to thank my parents who always motivate me to perform the task in better
manner. They are always ready to support me economically and non-economically.
Last but not the least, I would like to thank my friends who support me to complete the
project in better manner.

Table of Contents
Table of Contents.....................................................................................................................4
CHAPTER 1: INTRODUCTION..............................................................................................6
Background of the study.........................................................................................................6
Aim and objectives.................................................................................................................6
Rationale.................................................................................................................................7
Scope......................................................................................................................................7
Structure of the dissertation....................................................................................................7
CHAPTER 2: LITERATURE REVIEW...................................................................................9
2.1 Introduction......................................................................................................................9
2.2 Concept of business strategies..........................................................................................9
2.3 different types of business strategy used by company to improve the connectivity of
business with clients.............................................................................................................10
2.4 Challenges face by company in implementing various types of strategies in global
market...................................................................................................................................12
2.5 Conclusion......................................................................................................................14
CHAPTER 3: RESEARCH METHODOLOGY......................................................................15
3.1 Introduction....................................................................................................................15
3.2 Research type.................................................................................................................15
3.3. Research Philosophy.....................................................................................................15
3.4 Research approach..........................................................................................................16
3.5 Data collection................................................................................................................16
3.6 Data analysis...................................................................................................................16
3.7 Sampling.........................................................................................................................17
3.8 Ethical consideration......................................................................................................17
3.9 Limitation.......................................................................................................................17
3.10 Reliability and validity.................................................................................................18

3.11 Conclusion....................................................................................................................18
CHAPTER 4: DATA ANALYSIS AND DISCUSSION........................................................19
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS.............................................31
Conclusion............................................................................................................................31
Recommendations................................................................................................................32
REFERENCES.........................................................................................................................34
APPENDIX..............................................................................................................................37
Questionnaire........................................................................................................................37

CHAPTER 1: INTRODUCTION
Background of the study
In this competitive era, every company wants to stay ahead in the market and for that,
different strategies are implemented which in turn improve the overall business brand image.
Moreover, to increase the financial performance, company start doing business at global level
which in turn improve the overall business in positive manner. This is referred as a system of
globalization where no geographical boundaries affected the working of business. The study
is based upon Barcalys Plc whose headquarter is in UK and the quoted firm is deal in
different countries where it offered financial services to their consumer. Along with this,
company uses range of strategies which in turn helps to sustain the brand image of a firm at
different level. In the same way, current dissertation will also assist to determine the ways
through which the company improve its connectivity with their clients with regards to
globalization.
Aim and objectives
Aim: To investigator how bank can implement business strategy with respect to
globalization for improving the connectivity with clients: A study on Barclays Plc
Objectives:
 To understand the concept of business strategies
 To evaluate the different types of business strategy used by Barclays Plc with respect
to globalization for improving the connectivity of business with clients.
 To examine the challenges faced by Barclays Plc in implementing various types of
strategies in global market.
 To recommend some of the measures that will assist Barclays bank in managing
global business and connectivity.
Research questions:
 What is the concept of business strategies?
 What are the various strategies used by Barclays Plc with respect to globalization and
improving the connectivity with clients?
 What are the various challenges faced by Barclays Plc in implementing different types
of strategies in global market?

Rationale
The rationale for doing this research is to analyse different strategy used by
companies with respect to globalization for improving relationship with their clients. This in
turn recognized as a research issue because now a day, company faces different issues while
implementing the strategies while dealing globally. Hence, it is an issue because every client
has their own perception, so it is not easy for Barclays to meet all the requirements. That is
why, by using thematic data analysis, different strategies are identified which in turn improve
the overall performance of the company and develop a good relationship with clients as well.
Scope
Through this research, Barclays identifies ways which in turn assist to improve the
brand image of a company. As quoted firm has a brand image at different countries and it
also faces many challenges which somehow affects financial performance of a company. On
the other side, the study also benefits the banking industry because it provides range of
solutions which assist the firm to deal in this competitive era and attract range of customers
as well. In addition to this, other scholars may also get benefit from this study because they
use the content as a secondary study so that they may easily understand how the bank
implement business strategy with respect to globalization in order to improve the connectivity
with clients.
Structure of the dissertation
Chapter 1: Introduction
It is the first chapter of dissertation in which scholar provides background of the study
and describe aim and objectives. Also, the current chapter determine the reason for
conducting the research. Along with this, researcher also provides importance of conducting
the research in better manner.
Chapter 2: Literature Review
Second section of the dissertation which is completely based upon the secondary
research. In this, different themes are designed by complying with research objectives which
in turn helps to meet the define aim. Moreover, secondary sources are considered and with
the help of author's point of view, scholar is able to accomplish the define aim and objectives.
Chapter 3: Research Methodology
Next and most important chapter of the study in which scholar is able to identify the
methods which assist scholar to conduct the study in better manner. With the help of this

section, information is collected which in turn helps to answer the research questions. This
section defines research type, approach, philosophy, data collection methods, data analysis
and sampling strategies. Along with this, scholar also provide justification of choosing
appropriate strategy which in turn helps to meet the define aim.
Chapter 4: Data analysis and discussion
Fifth chapter of a research study, that is completely based upon the primary research.
In this section, scholar presents the findings from primary research in a presentable manner
which in turn helps to identify the business strategy with respect to globalization. In this
section, scholar uses themes and charts which in turn helps to present the study in better
manner, so that appropriate results are generated.
Chapter 5: Conclusion and Recommendations
Last chapter of dissertation in which scholar summarize entire chapters and determine
whether the defined aim and objectives are met or not. Through this section, investigator is
able to examine ways through which Barclays is able to improve the connectivity with
clients. Moreover, the section is also recommended some ways through which company is
easily deal in different countries without facing issues and also suggest some ways that assist
to maintain long term relationship with their clients.