Evaluation of a Brochure: Findings and Discussion

Findings
In order to obtain enough information regarding the brochure, interviews were
conducted. The participants were asked about their views regarding the brochure, and the
results were recorded. Some questions were formulated in order to obtain more information
on the correspondents’ views about the brochure. Information was gathered from ten
correspondents.
No. Question Response/Number of Responses
Yes No
1 The message in the brochure is
compelling
3 7
2 The content in the brochure is valuable 8 2
3 The design is attractive 4 6
4 The designer makes use of graphics
effectively
4 6
5 The language is easily understandable 3 7
When asked about whether the message in the brochure was compelling, three
correspondents answered in favour while seven respondents thought the message was not
compelling enough. One of the respondents said that the message was rather vague and
would not make someone to read through the entire brochure.
Regarding whether the information in the brochure was valuable, eight respondents believed
it was valuable while only two though it was not. Those who respondent in favour of the
brochure stated that the information is crucial, arguing that people need to understand how
the “My Health Records” is important. Understanding the benefits of “My Health Records”
will enable one to access critical information about one’s health. The two respondents who
thought the content was relevant are those who did not have any clue about “My Health
Records”. However, those who believed the content to be valuable argued that it was not
presented in a friendly manner. When it comes to the design of the brochure, four participants

liked the design while six participants did not like it. The proponents stated the design is good
enough since it makes use of graphics.
The opponents, however, argued that the design is not very attractive since, although it used
graphics, the images were not portraying the message being delivered through the brochure.
Another problem noted were the fonts used. The fonts are not audible enough and hence,
some people could not see the message properly.
A good language is one that even the layman can understand. When asked about whether the
language used is understandable, seven stated that it was not easily understandable while
three said that it was understandable. When assessed closely, those who stated that the
language used is understandable had some medical or science background. The opponents
argued that the language is too technical for one to understand. The possible consequence of
this is that the recipients can easily misinterpret the information.
Discussion
A brochure is a critical tool for sharing information or for promotional purposes in
marketing. A brochure is a powerful tool for conveying a message in a competent,
trustworthy and with authority. When properly designed, a brochure can influence many
readers (Fiell et al. 2003, p. 3). It should, therefore, be used to convey a positive image in the
most effective manner.
It is apparent that the brochure designs differ based on the designer.
According to Schmitt (2000), a brochure is supposed to have the right message to the
target audience. Based on the findings, the message should be written and sent to the right
people, having in mind that the message might be misinterpreted if sent to the wrong people.
This implies that, before preparing a brochure, one needs to research to understand the target
audience so that they can write a message that is relevant and understandable to the intended
users.