Customer Buying Behavior: An Overview

CUSTOMER
BUYING
BEHAVIOR
An overview

INTRODUCTION
 The business world had
undergone a substantial amount
of change because of
globalization and the usage of
different kinds of technologies.
 This had enhanced the level of
competition within the business
world and also the number of
options that are available to the
customers.
 This in turn had changed the
buying behavior of the customers

SOCIAL FACTORS AND
CUSTOMER BUYING BEHAVIOR
 Customers generally like to conduct
their personal research
 They generally opt for the services
which are best in synchronicity with
their needs and budgets (Estrella-
Ramón, 2017).
 Gratification factors for the diverse
customers are different and this is
currently adversely affecting the
prospects of the organization.
 The bank primarily targets the
people with families specially the
decision makers of the families.