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Digital Marketing Sample Assignment - Doc

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Added on  2021-05-31

Digital Marketing Sample Assignment - Doc

   Added on 2021-05-31

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DIGITAL MARKETING 1DIGITAL MARKETING SCRIPTName:Institution:Course:Tutor:Date:
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DIGITAL MARKETING 2IntroductionDigital marketing is the process of creating awareness of a product and services through the use of internet tools, such as Facebook, mobile marketing, and email marketing among others. Thus the digital marketing strategy is the scientific approach used to explain the changingbehaviors of customers as a result of the digital marketing tool. Theories include generational theory game theory, network theory, collective intelligence theory, and relationship-based theory.A relationship based digital marketing theory is a marketing strategy that aims at retaining the customers through creation of closeness and loyalty of customer to the organization.This is achieved through constant communication with the customers through messaging and calling to know customer’s experience.Industrial and Commercial Bank of China is the world most significant financial institution providing different services to both the China domestic and international customers. ICBC Provides personal loans such as the principle of “happy loans” to finance the international students to receive education, the corporates banking services enable organizations that are keeping money with the bank to be able to access their money through the mobile phone transaction anytime and manage the accounts through the ICBC Mobile Banking. The BankCardknown as Peony RMB Credit card is issued by ICBC to the customers that are capable of overdrawing consumption mode in the global market.ICBC applies the digital marketing theories, especially the relationship-based approach. Through the constant update of customers through short messages with information’s of their
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