Contemporary Hospitality Industry

This presentation discusses the external and internal factors impacting Rosewood hotel and the current trends in the hospitality industry. It explores the impact of external factors on operations and potential trends and developments. The presentation provides insights on achieving better operations and functioning in the market.

ABOUT THE
CONTEMPORARY
HOSPITALITY INDUSTRY

TABLE OF CONTENT
 INTRODUCTION
 PESTLE
 SWOT
 IMPACT OF EXTERNAL FACTORS ON DEVELOPMENT OF OPERATIONS
 CURRENT TRENDS IN HOSPITALITY INDUSTRY
 EXTERNAL FACTORS IMPACT ON CURRENT AND POTENTIAL TRENDS
AND DEVELOPMENTS
 CONCLUSION
 REFERENCES

INTRODUCTION
 In the presentation there is a discussion on the external and internal
factors of Rosewood hotel.
 The planning and measurement which the company must take so
that the competition in the market can be effective and objectives
can be achieved has to be done.

PESTLE
 It is very important for Rosewood hotel to understand the external
factors of the organization which are impacting on the working of
the organization.
 The external factors are not under control but the company can
make the decisions and planning according to them for a better
performance in the market.

CONTINUE…
Political factors
 It is due to Brexit that Rosewood has lost on a lot of loyal and
experienced employees in the performance of the organization.
 It is very important for the organization to maintain that so that the
reputation and standards can be matched.
Economic factors
 The economic stability is not present in Rosewood because they have
not been able to have a better functioning after Brexit.
 There is recruitment which is taking place so that the errors are less
and the company will be able to grow again in the market.

CONTINUE…
Social factors
 The lifestyle of the customers is changing which needs to be maintained
so that the company will be able to have a loyal market share and more
customers.
Technological factors
 There are a lot of technological changes which are coming in the
organization so that the organization will be able to have a better
functioning.
 The customers have self check in and checkout online and information
related to the organization is also found online.

CONTINUE…
Legal factors
 There are a lot of legal changes which are coming up and those
have to be followed so the working environment is healthy for the
employees and will reflect well on the customers.
Environmental factors
 There are a lot of eco-friendly measures which Rosewood has taken
which is by managing the wastage and zero carbon footprints in the
world is also a good factor for the portfolio of the hotel.

SWOT
Strengths
 The strength of Rosewood hotel is that it has established itself in
the market effectively and that is a very good factor for the
company. The organization has been able to maintain their
reputation and standards as well.
Weaknesses
 The company is not getting in changes effectively and that is
making the competitors take away the market share.
 The pricing will also have to be according to the competitors in the
market so that there is a stronger base which can be set.

CONTINUE…
Opportunities
 The lifestyle of the customers has to be matched and that can only
happen when the company will be able to have the right measures
so that there is an improvement.
Threats
 The competition in the market is increasing which is why it is very
important for Rosewood hotel to be able to understand the
competition and make further decision so that the company does
not lose their loyal customers.

Impact of External Factors on
Development of Operations
 There is a lot of impact of political and legal factors on the
development which is taking place in the hospitality industry.
 The organization will have to make sure that they make the changes
which are going to get in higher profit margins.
 The social factors make the most changes in the operations and
performance of the organization in the market which needs to be
maintained for better profit margins.

CURRENT TRENDS IN
HOSPITALITY INDUSTRY
 There are a lot of changes which have come in the industrial area of
hospitality which needs to be well maintained so that the
organization can have better reputation.
 There are a lot of current changes which have taken of the lifestyle
of the customers which needs to be maintained.
 The changes which are needed in the hospitality industry are the
facilities which the hotel is providing to the clients.

External Factors Impact on Current and
Potential Trends and Developments
 There is a lot of impact on the external factors of the organization
because of the development which takes place because the culture
and the productivity of the organization reduces to make those
changes come in.
 It is very important for the company to get in those changes
effectively so that the organization will be able to function
effectively.

CONCLUSION
 It can be concluded from the presentation that the changes are must but
after analyzing the factors which are important for the company so that the
organization will be able to have better operations and functioning for a
long run.
 Changes are must if the organization wants high market share and get a
better portfolio in the market.

REFERENCES
 Cheng, J.C. and Chen, C.Y., 2017. Job resourcefulness, work engagement
and prosocial service behaviors in the hospitality industry. International
Journal of Contemporary Hospitality Management.
 Wang, C.J., 2016. Does leader-member exchange enhance performance in
the hospitality industry?. International Journal of Contemporary Hospitality
Management.
 Wang, Z. and Xie, Y., 2020. Authentic leadership and employees’
emotional labour in the hospitality industry. International Journal of
Contemporary Hospitality Management.

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