Table of Contents INTRODUCTION...........................................................................................................................4 LO1..................................................................................................................................................4 Types of business within Hospitality industry and offered services and product by them........4 Functions and operational department within Hospitality businesses.......................................4 Hospitality contribution to economy (Local, national and international)....................................4 LO2..................................................................................................................................................5 Interrelation between operational and functional department of the company..........................5 Influence of franchising and Licensing agreements in the global department of the Hospitality industry........................................................................................................................................5 Global growth, franchising and licensing contribution in economic worth of the Hospitality industry........................................................................................................................................5 Operational roles within hospitality industry.............................................................................5 Skills required for the roles in Hospitality industry and explanation current shortage of skills .....................................................................................................................................................6 Skills gaps in relationof different operational roles................................................................6 Impact on the companies within the hospitality industry and solutions to address this issue.. .6 LO3..................................................................................................................................................6 External factors in environment which can affect the business.................................................6 Impact of external factors on the development of company......................................................9 LO4..................................................................................................................................................9 Implication of current trends in company to achieve success...................................................9 Ability of the business to develop their product to meet current trends...................................10 Impact of external factors on the currents trends and the development of hospitality industry. ...................................................................................................................................................10 CONCLSUION..............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION Hospitality is the industry which include Hotels, events , restaurantsand other tourism related services. Hospitality industry of the UK has huge contribution to grow their econmomy. This report will cover case study of Marriott international hotels which is one of the top hotel in the UK Hospitality industry, and they are planning to Expand their business in the Asian countries, and also they willlook for the new investors. In the first section this report will explain the industry and the trendsinformationand the other will cover the companies environment and their capabilities. LO1 Types of business within Hospitality industry and offered services and product by them There are various types of business within the Hospitality industry and business within this industry provide serviceslike accommodation(Experiences of mentoring in the UK hospitality sector, 2018). Accommodation services are provided by the hotels, Food and beveragebusiness which also cover the restaurants, bars cafe etc. The travel and tourismand entertainment which are also a part of the Hospitality industry (Boella and Goss-Turner., 2019). They are connected with each other, and they are also a part of this industryand make this industry successful and powerful. Products are also similar but their services can be different. Which show differences in the business. Functions and operational department within Hospitality businesses In the Hotels employees who run the operational and function department have different role within the company wherecompanies manager have to control the activities of the employees and provide them right guidance andpathto provide the best hostility services to their guest.For examples-Staff members of the companyprovide services to the guest and some other department like Housekeeping has to clean and prepare the room and the front desk manager have to communicate with the guest for the accommodation. (Dogru, McGinley, Line and Szende., 2019). One more department which is Food and beverage department where Cook prepares the food and serve to their customers. Hospitality contribution to economy (Local, national and international) Hospitality Has huge contribution toward the local, national and the international level. Small business within this industry pay the taxes to the state government and the national level business who have business within the country in the different different places pay the taxes to
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the government which are used toimprovethe countries infrastructure andThis is directly contribution to the economy. The business within this industry are working on the international level also have huge contribution economybecausethey bringing currency from other country which increase their own courtiers value (Money) LO2 Interrelation between operational and functional department of the company Operational implies the concept of a number of systems functioning together. An operational heck may be conducted on the ground or in the air (Dzhandzhugazova And et.al., 2016). Functionalcheck, Functional, on the other hand, implies that it applies to an individual system or element within a larger entity. They both are interrelated to each other because they both are support for each to create outcome of the company and company can be successful. Influence of franchising and Licensing agreements in the global department of theHospitality industry Franchising and the Licensing agreements allowed the Business to run theiroperations on the global level.Companies get the permission to operate their business in the other countries. Companies, who franchise their business give some of their rights to open business to the other businessman with the same name and functional and operation, but franchise have to share the profit which is decided in the Franchise agreements. Licensing agreement is used to run business on the international level. Global growth, franchising and licensingcontribution ineconomic worthofthe Hospitality industry. Globalgrowth, franchising and thelicensing hashuge contribution in a growth of Hospitality industrybecause Companies within UK Hospitality industry can take entry in international marketand increase their revenue. More revenue generationmeansmore growth for the Hospitality industry(Jones,Hillier and Comfort., 2016).For example-By usingthe franchising and licensing Hotel Marriottcan enter the other countries, and they can bring money from other countries to their home country which will make their own currency strong. Operational roles within hospitality industry There are some Job titleswithin the hospitalityindustry which are common within the industry and theevent partnerswho organize the eventsfor the business within this industry. Hotel general manager who manage the functions within the company and train the employees.
Housekeeping whoclear andarrange the room before guestreach to the hotel. Waiterwho services the food to the customers Skills required for the roles in Hospitality industry and explanation current shortage of skills Most of these positions require excellent customer service skills, attention to detail, teamwork, and good personal grooming (Pham, Tučková and Jabbour., 2019). Creative problem- solving (because travelers sometimes have unexpected problems) and a thorough knowledge of local resources and attractions are important as well. Currently shortage of theskillsare affecting the Hospitality industry because people needskill based trainingand the talent which can help the business to achieve the success in their business. This problems need top be address. Skills gaps in relationof different operational roles Different roles in the Hotels like managers post where they have to communicate with the guestandcreate theirgood impression, But now this skillis very rare in the managers. Staff memberswithin the hotelslike to work individually, and they do interact directly to the employees,which create the communication gap betweenthem, and they are not able to understand each other (Rhou and Singal., 2020).Example-In the restaurantsguestneed the fast servicesbutlack of training within the waitersthey are not able to provide the fast services. Impact on the companies within the hospitality industry and solutions to address this issue. Most of the companies within the Hospitality industry of the UK have unskilled workers because they do not provide skill based training to the employees. This creates skill gap within the industry, It is important for the manager and leaders of the company toprovide skill based training rather than regular training. Skill based training will help to cover the gap between this industry if every organization follow the same procedure. LO3 External factors in environment which can affect the business There are some external factors within business environment that can affect the Business of theMarriott international and their plan to expand their business in the Asiancountry.this factor can become barrier for them if the companies superiors will not beaware about them. This can be easily analyzed by using the PESTEL analysis of the Asian countries. Pestle Analysis
Political factors Political factors like Tax structure and the governmental polices are different in the Asian countries which can affect the business of the Marriott international. Some polices like Hygiene and shifty of their customershave different laws which should be followed by theMarriott international if they wantto expand their business In Asian countries,and also they have to pay taxes according to the rules within Asia countries. Economical factors Most of the countries in Asia are still developing and this can be good opportunity of the Marriott international to expand their business over there.The labor rates in those countries are cheaper as compare to the other countries and employeewill be ready to work for the company in less salaries.They can invest their money in the training and development of the employees which can helps themto achieve success in the Asian market, and they can show their presence in those countries. Social factors Peoplein the Asiancountries are very straightforward toward their culture, andthey speak varieties of the languages, so Marriott international shouldanalyze the need and demand of the peoplewithinthis market.They canadd some valuefor the customersby providing their local foodfacility, andthey canalso recruit local peoplefrom the Asian countries, so they will conferrable communicating with their own people. Technological Technology has huge impact on Marriott international and it is helping them to take the competitive advantagesit can be more beneficial iftheywill use the new technology trends, and they can bring the new technology in their workplace, so they will able to gain competitive advantages. Environmental This is most important factor within the business environment and Marriott international should give their contribution toward the environment.Theycan plant trees nearby their Hotels which will help them to create good image among the people. Legal Factor Legal polices like Labor lows has huge impact on the business of theMarriott international and the Asian countries have different labor lawswhichcompany have to follow
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and provide the rights to their employees as per the Labor laws. internalfactors to understand the companies strength and weakness and this can be helpful in decision-making SWOT Analysis SWOT Analysis can be used for the decision-making process where the superiors of the Marriott international canfind out theirstrength and weakness. This will helps them tomake the new strategiesandMarriott international caneasily expand their businessin the Asian country SWOT Analysis of the Marriott international Strength Marriott international is highly success in the Go to market strategiesfor their product, so they can use this strategy to expand their business in the Asia market as well. Support performance in the new market by Marriott international, It is helping them to creates good image within hospitalityindustry.Having strong market reputation, developedby their quality serviceswhich helps them to satisfy their guest Weakness Financial planning is not done properly and efficiently. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present. This can create the barrier for the company takeentry in the new market so finance manager of the company have to ensure the use of financial resources within the company. Need investment in the technology because they are using the old technology. Customersare facing problemin the online booking, company need to improve their online side so customers can book their accommodation. Opportunities Expansion of the business in the Asian country will create opportunity for theMarriott international to take competitive advantages. Innovation is the technologycan enable them to take competitiveadvantages, so they shouldfollow the new technology trend withing theindustrywhichwill also enable their entry in the Asian market. Threat
Competitors within the industry whereMarriott international is working is veryhigh which is creating the pressure on thecompanyandbusinessare braining new technology and innovation to steal the market shares Not highly successful at integrating firms with different work culture. As mentioned earlier even though Marriott International is successful at integrating small companies it has its share of failure to merge firms that have different work culture. Impact of external factors on the development of company External factors can create the opportunity of the Marriott International and make them successful if they are aware about the factors. Marriott International can successful to enter in the new marketof their leaders and managers analyze the external factors.Technology factors which has huge impact on the development of the company. It is necessary for theMarriott International to look for the new technology trends within the industry, so they canimplement new technology at their workplace and take the comparative advantages. Social factor which are also a part of theexternal factors whereMarriott International can develop their businessFor example- adding some value of the customerslike providing them affordable price accommodation facilities. Political factors like policy changes affect the productand service prices of theMarriott International this can be both positiveand negative impact on the business of theMarriott International.Just like thateconomic factors like decrease in the Tax rates are the advantages o for the company because they can take loansin less interest rateswhich can allow them to investcapital in theirbusiness andcompany can more expand their business in the new market and develop their resources. LO4 Implication of current trends in company to achieve success There are many new trends within hospitality industry which can be helpful for the Marriott International totake comparative advantages, and they can successful enter the Asian market. Here trends in the Hospitality industry - Teach explosion The majority of the guestin this industry are the self-sufficient, tech savvy travelers who areconferrableusing themobiles and the websites. Marriott International should make sure thattheir offeringfor customers are up TO dateandit should be user-friendly At the companies meeting and the conferences, travelers expect for the hotels and conference center
to have the highqualitytech equipmentand knowledgeable tosupport staff.Marriott International canadd the conferencehall for the guest, so they can held the meetingsifit is necessary. Influx of International Visors International leisure travel is on the rise—Dubai International Airport has become the busiest airport in the world(New trends in Hospitality Industry and Georgia, 2016).Hotels must be able to provide services in a multitude of languages, and tailored experiences properly suited to the culture and unique needs of their international visitors. Ability of the business to develop their product to meet current trends To meet the trends currents trends within the hospitality industry, Marriott International, can implement the technology at their workplaceand also provide the websiteevery different hotelsfor make the easy every for their customers. New technology will help them, to provide the better facility to theirguest.It will also maketheir experience better with theMarriott International. Marriott International is working on the international level, and they are one of the top Hotel in this industry, and they are having good reputation in the Hospitality industry. This is because their product and their services arestratifying the needsand the demand of the customers. This shows that company have the ability to develop their product and servicesto meet the current trends in the Hospitality Industry. Marriott International is continuous expanding their business in the new markets, and they are successfulwith the proper strategy of thebusiness expansion, andthey used to training there employees andtheirmain reason for the success is that theyrecruit the employees from the local area of the country, so they can help toprovide services which can satisfy the needs and demand of the customers in the particular company and able to show their presence. Impact of external factors on the currents trends and the development of hospitality industry. External factors have he impact on the current trendslike political factors – government make the fiscaland control the Monetary policesof the central bankwhere they control the interest ratesso theMarriott International can take the advantages and develop their business because they will get the loan in lower interest.
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Supply and demand in the economy is also affect the trends which is beneficial, for the Marriott International. Whendemand of the product increase s in the economy then customer started saving the moneybutwhenit increasescustomersspend morewhichaffect the Marriott International business. CONCLSUION As per the report has been cover theindustry whereMarriott International Hotel is operating their business. It has been analyzed theindustryproduct and their services , this industry's contribution to the economy etc. The other part has been covered in the Presentation file where it has been explained thefactorswhich affect the business and createopportunity and threat for theMarriott International in Expansion in the Asia andit has been discus about the new trends and companies ability to develop their product according to the trends.
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Frontiers in Social Sciences and Management Innovation (IAFSM 2019)(pp. 348-355). Atlantis Press. Online NewtrendsinHospitalityIndustryandGeorgia,2016.[online]availablethrough. <http://www.scienpress.com/Upload/AMAE%2FVol%206_6_6.pdf>. ExperiencesofmentoringintheUKhospitalitysector,2018.[Online]avlablethrough. <https://www.tandfonline.com/doi/abs/10.1080/15332845.2017.1406283>