Academic and professional excellence PDF

Running head: ACADEMIC AND PROFESSIONAL EXCELLENCE
Academic and Professional Excellence
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ACADEMIC AND PROFESSIONAL EXCELLENCE1
Executive Summary
The role of the businesses and the way they are perceived by the societies and the local
communities have undergone several changes over these years. There is an increased
awareness among the people in modern days, on the impact of business and its interaction
with the environment. CSR activities have therefore become of utmost importance around the
world. The paper has elaborated on the CSR practices and activities by Tesco and as briefly
explained the initiatives taken by it in terms of social responsibility. It has highlighted some
of the unethical actions of the Tesco such as paying the farmers low wages in return of higher
work. It has a bad reputation in terms of ethical actions and is losing its customers’ trust and
loyalty due to this. Lastly, the paper has also provided some recommendation for future CSR
activities for the company.

ACADEMIC AND PROFESSIONAL EXCELLENCE2
Table of Contents
1. Introduction............................................................................................................................4
2. Literature Review...................................................................................................................4
3. Body.......................................................................................................................................6
3.1 Outline of the CSR activities within TESCO...................................................................6
3.2 Analysis of the CSR activities of TESCO........................................................................6
3.3 CSR practices in competitor companies......................................................................9
Sainsbury’s Corporate Responsibility................................................................................9
ASDA Corporate Social Responsibility...........................................................................10
4. Conclusion........................................................................................................................10
5. Recommendations............................................................................................................11
References:...............................................................................................................................12

ACADEMIC AND PROFESSIONAL EXCELLENCE3
1. Introduction
CSR (Corporate Social Responsibility) has always been regarded as one of the
important societal issues which has also gained momentum in the retail industry. This paper
is going to deal with the CSR concepts in context to the current business environment. It
would elaborate on analysing the CSR activities of a chosen supermarket- TESCO. It would
analyse both the market and the non-market environment for the company also the different
activities it undergoes in terms of CSR practices. It would also be presenting a brief literature
review discussing the different theories and frameworks of CSR would provide a detailed
analysis of the CSR practices of the company with reference to the frameworks and theories
that are discussed in the literature review. Furthermore, the paper has also provided some
recommendations for the future conduct of the company
2. Literature Review
The term Corporate Social Responsibility can be explained as the commitment of a
particular business towards contributing to the sustainable economic development while
working with workers of the company, their families, the society and the local community for
improving the quality of their life. As per Van Marrewijk (2013), CSR is a concept whereby
the firms integrate environmental and social concerns in their respective business operations
as well as their interaction with their stakeholders. However, CSR is one the responses of the
companies to balance the imbalances caused due to the acceleration of international
contributions to the environment or societies where they operate their businesses. It is the
practice of managing the economic, the environmental and the social impacts of the
organisations that are being responsive to the stakeholders as well as behaving as per the set
of values that are not chartered in the law. Moreover, according to Strand, Freeman and
Hockerts (2015), Corporate Social Responsibility describes the principles that- The firms
must make positive and productive contribution to the society and the environment and it