Unethical Behaviour and Business Success: A Case Study of Purdue Pharma

Academic and
Professional Skills

Table of Contents
INTRODUCTION ..........................................................................................................................1
Success in reference to revenue also, it's affection through unethical behaviour ......................1
Success in context of shareholders and affected by unethical behaviour ..................................2
Success from the perspective of the board and how this is affected by unethical behaviour ....3
Success from the perspective of public confidence and how this is affected by unethical
behaviour ....................................................................................................................................3
Recommendation ........................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6