Research and Analytical Skills Report

This report focuses on research and analytical skills for personal development. It includes a SWOT analysis, segmentation, targetting, and positioning strategies, and a personal development plan with specific goals, activities, and timelines for improvement.

RESEARCH AND
ANALYTICAL SKILLS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
TASK 2 ...........................................................................................................................................3
TASK 3............................................................................................................................................4
TASK 5 ...........................................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Personal development is about various tasks and activities through which many person
can identify the potential and skills (Best and Kahn, 2016). Hence individual can know their
talent and thus they can improve themselves and raise their standard. Hence as a result they can
easily improve the,selves and can enhance their skills. Assignment describes about the own
strengths and weakness. It also describes about the oral and written sources and paraphrasing and
summarizing this data. I also explains about the planning research and data used for research
activity. Both primary and secondary data is used with various sources which are used ion
research. It also describes about the targets, process and factors through which objectives can be
accomplished.
TASK 1
I assess my own strength and tries to remove the weakness. Thus I have many
opportunities through which I can imp rive my skills (Sekaran and Bougie, 2016). There are
different threats which can come in my career. But I try to capture many opportunities and try to
convert my weakness into my own strengths.
SWOT analysis is described below: In this I have described my own strengths and
weakness. I take many steps to convert my weakness into my strength which helps me a lot in
my career growth and development. This is the reason I have performed SWOT analysis. SWOT
is described below:
Strength
 My biggest strength is to solve all
problems related to particular
assignment. Through this I can
complete any activities and task in
time.
 I am motivated and passionate to
perform any activity or tasks.
 I am passionate and dedicated and work
with my full potential to accomplish
any activity or my objective. Thus I can
achieve any activity and my goal in less
Weakness
 My biggest weakness is that I lack in
communication skills. I cannot interact
with a person in frank manner. Through
this I have lost many opportunities.
 I cannot keep calm and confident in
every situation. I easily lost my temper
in simple problems. This hampers my
work and productivity.
 Sometimes I lost my confidence in any
problem and in difficult situation. Thus
I have to take many steps to remove my
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time.
 I am honest and try to perform all work
in time. I do not perform any frauds
while completing my activity.
 I have good pronunciation and English
vocabulary.
weakness.
 I cannot give presentation in front many
people. This hampers my work and
career both.
Opportunities
 I have various opportunities so that I
can convert my weakness into my
strength. I can communicate with my
relatives and my friends to improve my
communication skills.
 I have to attend many seminars and
workshops through which I can interact
with many people. Through this my
confidence level increase.
 I have to read newspaper and
motivational books so that I can
enhance my communication level. This
also helps me to boost my confidence
level and thus I can remain calm in
every situation.
 I have to attend yoga sessions and
practice yoga daily so that I do not
loose temper in difficult situation. Thus
I can remain cools and confident in all
circumstances.
 I can read newspapers and books in
front of mirror in loud voice which can
directly increases my confidence level
and thus I do not have any fear of
Threats
 I face lot of competition from all
colleagues and my friends. Thus as a
result I have to create many methods
and strategies to remove my threats.
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giving presentation.
I set a objective to increase my communication and presentation skills in four months. For this I
have to take many steps so that my objectives can be achieved in less time.
TASK 2
I have to improve my weakness and my technical and personal skills through different
ways and methods. Through this I can improve my career and it is very beneficial for the future
growth.
Thus I have to improve the listening skills. I have continuously observe how people
interacts with each other (Caplow, 2017). I have to evaluate the confidence level as then only I
can improve my communication and presentation skills. By observing various people I can
directly improve my interactive skills and I can quickly mix with many people. I have to attend
many session and seminars through which I can directly improve my communication skills. This
removes my fear and increase my confidence level.
I have continuously read all newspapers and good and motivational books so that I can
remain motivated and thus this keeps my mind cool and active. Thus as a result I can
continuously think of new and innovative thoughts (Shils, 2017). Through this I can easily
interact with many people. I can also watch motivation movies and read good quotations in
Internet. Thus as a result I can think of different thoughts and hence I can easily interacts with
many people. This also remove my fear to give presentation in front of many people.
I can paraphrase any good motivational thoughts and other relevant data related to may
career. This helps to regain many good thoughts which directly improves my knowledge. Hence
I can easily communicate with all persons. I can keep store all good information and data in my
database so that I can continuously read in all days. This helps in generating many new thoughts
in my mind. Thus as a result I can easily share mu views and thoughts with my friends and
colleagues. This also helps in presenting my information and data in front of may people in
presentations or in any other seminar (Gordon, and Steele 2015).
TASK 3
I have performed the segmentation, targetting and positioning analysis is that company
can maintain unique position in the market (Jordan, 2017). Thus through this process company
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can easily position itself in the market. Segmentation, targetting and positioning is described
below:
Segmentation: In this whole populations is segmented on basis of many criteria. It is
crucial step as ten only company can create targetting and positioning strategies. As a result
company has segmented the whole population on basis of different criteria such as
geographically, demographically and behaviourally and psychological factors. Thus company
has first applied the geographical basis on which they have segmented the whole population on
basis of cities, town and villages (Zee and Koomen, 2016). Then it can divide on basis of
demographic basis such as age, sex and sex of population. This helps me segmenting the whole
population in different criteria. I can also segment the whole population on various other criteria
such as behaviour many people. I have evaluated the attitude, lifestyle of may people and divide
whole population on this criteria . I have also segmented the whole population on other criteria
such as psychological factors in which I have observed the perception and thinking of many
people.
Targetting: In this process I have targeted to particular section of population. Company
has targetted to young people and adults. Thus a a result they can create effective and efficient
strategies so that they can maintain unique position in minds of all people. After segmentation
only targetting process can be done. Thus in whole population only young and adults are
particular targetted by the company. Through this it give many advantages to company such as it
can create positioning strategies and by targetting to particular group, firm can directly increase
their sales.
Positioning strategies: Company can create effective positioning strategies to position
their products in market and in minds of all users. It can use price and quality positioning so that
all people can easily purchase the product. They can use price penetration in which company
charges low prices on initial stage so that it can increase their sales. It can also use quality
positing in which it can deliver the superior quality of products to all users. Through this
positioning strategies it can generate more profits (Kochenkova, Grimaldi and Munari, 2016).
Thus it can directly expand their operations in many countries. It can also guide and motivate
employees so that they can easily sell products.
Sources of data: Company uses secondary research to collect this data and information.
They have performed research on Internet to segment the whole population and for the targetting
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and positioning strategies (Lewis, 2018). They can also search on Internet the demand of product
and behaviour of various customers. Afterwards they have selected a product. Then it has
performed segmentation,targetting and positioning strategies. Hence through this source firm can
gain more revenues.
TASK 5
Personal development plan is created so that person can easily identify the strengths.
Thus as a result they can easily improve the weakness. In the personal development plan the
development gaols are mentioned. The methods and ways to achieve them are mentioned. Date
of evaluating our own performance, progress made till review and further corrective steps to
improve the performance is also mentioned. The date of accomplishing the target is also
mentioned. These all points are mentioned in PDP. It is crucial so that person can identify their
targets and of the do not have achieved in that particular time then they can easily take corrective
actions to accomplish that goal (Robson and McCartan, 2016). It leads to overall development
and growth of a particular person.
Personal development plan is described below (PERSONAL DEVELOPMENT
PLANNING, 2018):
Personal
developmen
t target
Short/Long
term target
Activities
done to
achieve
targets
Date of
Review
Progress
made
towards
target
Further
action
required
Actual date
of achieving
target
To increase
my
communicat
ion level in
five months.
It is a short
term target.
I have to
observe
people when
they are
interacting
with other
people. I
have to read
motivational
and good
1st June I have
improved
50% of my
communicat
ion skills.
I have to put
extra
initiative to
interact with
as many
people as I
can. I have
to attend
more
motivational
1st October
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books so
that my
knowledge
gets
enhanced
and I can
think of new
and creating
ideas. It
helps them
in
interacting
worth my
friends and
colleagues. I
can attend
seminars
and
workshops
so that I can
listen to
view of
other people
and thus can
generate
many new
views.
seminars
and
seminars
through
which I can
improve my
communicat
ion skills.
To improve
presentation
skills
It is a long
term target
I have to
observe all
entrepreneur
s and other
5th June I have
improved
60% of the
presentation
I further
have ton
improve my
personality.
1th
September
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relatives
when they
are giving
the
presentation
. As then
only I can
learn about
ways and
body
language of
all persons.
It helps me
to improve
my
presentation
skills which
is required
in my job.
skills. I have to
maintain
good eye
contact with
all persons
so that all
person can
easily
understand
my
presentation
.I also have
to attend
conferences
where
presentation
are given by
experts and
profession
that I can
increase my
presentation
skills.
To enhance
my
knowledge
and IT skills
It is a short
term target
I have to
take
sessions
where
training
related to
different
programmes
1st July I have
improved
40% of IT
skills.
I have to
practice for
many hours
so that I can
quickly
increase my
knowledge.
Through
1st
November
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such as Ms
Word, Ms
Power point
are
delivered. I
have take
knowledge
through the
internet
applications
and this
enhance my
knowledge.
this I can
learn this
applications
in minimum
time.
Through
this it can
lead to
growth and
developmen
t of my
career.
CONCLUSION
Academic and research skills are very crucial in the company. Through this person can
improve the academic and other skills which directly enhance their career. SWOT analysis is
performed so that person can easily identify the strengths and can take steps to convert weakness
into the strength. I have also set a short term target. I have taken many steps such as improving
readding and listening abilities so that I can remove my weakness and can convert it to strength.
Segmentation, targetting and positioning strategies are mentioned so that company can maintain
unique position in market. Personal development plan is created so that person can easily
determine their targets and can take corrective steps to accomplish that target.
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REFERENCES
Books and Journals
Best, J. W. and Kahn, J. V., 2016.Research in education. Pearson Education India.
Caplow, T., 2017.The academic marketplace. Routledge.
Gordon, V. N. and Steele, G. E., 2015.The undecided college student: An academic and career
advising challenge. Charles C Thomas Publisher.
Jordan, P., 2017.The academic library and its users. Routledge.
Kochenkova, A., Grimaldi, R. and Munari, F., 2016. Public policy measures in support of
knowledge transfer activities: a review of academic literature.The Journal of Technology
Transfer.41(3). pp.407-429.
Lewis, L. S., 2018.Scaling the ivory tower: Merit and its limits in academic careers. Routledge.
Robson, C. and McCartan, K., 2016.Real world research. John Wiley & Sons.
Sekaran, U. and Bougie, R., 2016.Research methods for business: A skill building approach.
John Wiley & Sons.
Shils, E., 2017. The academic ethic. InAcademic ethics(pp. 35-51). Routledge.
Zee, M. and Koomen, H. M., 2016. Teacher self-efficacy and its effects on classroom processes,
student academic adjustment, and teacher well-being: A synthesis of 40 years of
research.Review of Educational research.86(4). pp.981-1015.
Online
PERSONAL DEVELOPMENT PLANNING. 2018 [Online]. Available.
<https://www.managers.org.uk/knowledge-bank/personal-development-planning>
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