Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 1.1 Assessment of own strengths and weaknesses......................................................................1 1.2 SMART Objectives...............................................................................................................1 TASK 2............................................................................................................................................2 3.1 Notes acquired from both oral and written sources...............................................................2 3.2 Paraphrasing and summarising information..........................................................................2 TASK 3............................................................................................................................................1 4.1 Market research plan..............................................................................................................1 4.2 Process of carrying out research from primary and secondary information..........................1 TASK 4............................................................................................................................................2 6.1 Reflection...............................................................................................................................2 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION Personal development is an essential approach which refers to improvement of personal skills,competenciesandabilities.Itisimportantforanindividualtohaveappropriate communication, learning and other skills to carry out extensive research. The present report is in context to analysis of own strengths and weaknesses on the basis of which development plan can be created. The research will include both primary and secondary techniques for achieving the best outcomes. Furthermore, the report will also identify various factors that assist and affect the development process through self-reflection. TASK 1 1.1 Assessment of own strengths and weaknesses. Determining personal strengths and weaknesses is an essential and complex task for an individual, there are various strengths and weaknesses within an individual as described below - StrengthsWeaknesses Understanding skills Listening skills Good command on English language Technological skills Research Skills Logical skills Note-Taking skills Skills for Summarising Ability skills 1.2 SMART Objectives To increase or enhance strengths as well as overcoming the weaknesses, it is very important to develop SMART objectives. These objectives or goals are described as below - 1.Specific– From self-assessment it was determined that main weaknesses were skills of taking notes and summarising skills which are important element of academic research. Therefore, developing the skills of note-taking as well as summarising is specific (McConville, 2017). The period of improving these skills should be 5 months. 2.Measurable– The objectives which are specified should be measurable, to measure the goals or objectives feedbacks form peers and subordinate must be collected. 1
3.Achievable –The set of goals must be achievable, for accomplishing or overcoming the weaknesses, period of 5 months has been allotted. In order to achieve the objectives redundant efforts will be applied mainly on the summarising and not-taking skills. 4.Relevant–To increase or enhance professional career within the area of market research, improving specified skills is very essential. 5.Time bound –The goals should be achieved in a particular time period, such as 5 months are allotted to develop the specified skills – summarising and note-taking skills. TASK 2 3.1 Notes acquired from both oral and written sources Note-Taking is essentials skills within academic research, an individual needs to be focused on every crucial point for taking notes and important information for carryout out a research effectively (O'Sullivan and Dallas, 2017). In the present study notes are taken from both oral and written source, these notes are mentioned below - 1.Oral sources- Through oral source, the notes has been collected from workshops, attending seminars, lectures and seminars. 2.Written sources- Notes has been collected from reading journals and articles planned by researchers related to the subject matter. 3.2 Paraphrasing and summarising information Market research is stated as the most critical task and it is very necessary for carryout out academic research successfully (Carey, 2017). Researcher should have effective research skills, comprehensive and communication skills. Researcher at exploratory phase could face many issues or problems with regards to choices of data selection technique, target population and selecting the most appropriate method for data analysis. The researcher required to compass the secondary data in precise and effective manner so that the report get provide useful knowledge and assist reader to complete the task in an efficient and effective way. 2
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TASK 3 4.1 Market research plan. For special research about target market, every investigator must have a plan for conducts the market research. In such market research plan these elements should be includes object of research, types of participant’s persons and the main topic on which this research will focus on. For this purpose, the important plan about the market research which is present as under: Research Aim Market research is to introduce new hand cream in the market. Identifying Data needed for Marketing Actions In this present research, the data collection process is very complicated in the market research plan. For the researcher, it is important to collect the data in the right method in order to achieve the targets and aims of that particular research (Lewis, 2018). In this context, the main target is the population living in London and buy various hand cream from different stores. The data is required for obtain robust findings and it is the conclusion of that research. Data collection The data has two types first id primary and another one is secondary data. Primary data is collects by various primary methods like interviews, questionnaire etc. The secondary data is collects from different books, journals and articles. collects from different books, journals and articles. articles. 4.2 Process of carrying out research from primary and secondary information There are 2 types of sources which are mainly used in research like that of primary and secondary ways and both of them could be used so that it is easy for them to analyse the results. Primary sources- This is regarded to as first hand method of extracting information, facts and figures which could be used within purpose of finding out results. Primary sources will be including methods of taking out information and data which is relevant in taking out conclusions and recommending after that (Travis, 2017). There are number of ways in which are been included within this primary sources like that of surveys, questionnaire, interviews and observations as well. In the above which is having aim of introduction of hand cream so for this purpose it would require that they are conducting market research through building up of questionnaire. 1
Secondary sources- This is another method of taking or conducting research which includes collecting up of information or data from books, articles and website which will be focusing on buying behaviour ofconsumers(AtkinsonandCoffey,2018).Secondarysourceswillbehavingindepth understanding of the products and services. TASK 4 6.1 Reflection From the above market research which I carried to provide important results it is important that I could be progressing and developing my skills. it would be required that I could be having personal skills and academic as well like that of note taking, summarising and language skills as well. My personal Developme nt targets Shortor longterm target How will I achieve targets? What activities needto undertake toachieve my objectives? What supportdo Dateof Review Progress made towards target Further required information Actual date of achieving targets 2
I need Notetaking skillsare improved Short termAchievemen tofmy targets through way ofrigorous practice.I willbe writingmy notesby using digital technologies .Iwill requiring supportand helpfrom mytutors and supervisors. 12/07/18Start writing notesof researches and lectures. Nofurther information required 22/09/18 Improvemen tin summarisin g skills Short termThrough redundant effortsand summarisin g practice. I will need to summarise the research project efficiently. I willneed 12/07/18Beginning through summarisin gprevious research and paraphrasin gthemso that comprehensi ve understandi Nofurther information required 22/09/18 3
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support frommy tutorsand supervisors. ngcanbe created. Improvemen tof analytical thinking skills Long TermBy frequently resolving difficult problemsI will capable toimprove mylogical skills. I will need provision frommy tutorsand administrato rs. 13/07/18Startedto solve complex issuesin orderto enhance analytical abilities. Nofurther information required 15/01/19 Improvemen tof communicat ion skills Long TermBymaking frequent communicat ionwith friendsand colleagues, I will be able toimprove my communicat ion skills. 16/07/18Making frequent communicat ionand gathering feedbacks for improvemen t. Nofurther information required 14/01/19 4
CONCLUSION It could be concluded that there are many ways to enhance marketing and researching skills which are important as well. So individuals should be having both knowledge of market and research so that they could be assessing all data and information that are made available. 5
REFERENCES Books and journals Atkinson, P. and Coffey, A., 2018. Introduction. InOccupational Socialization and Working Lives (1994)(pp. 11-15). Routledge. Carey, M., 2017.Qualitative research skills for social work: theory and practice. Routledge. Lewis, V., 2018. New Skills for the Academic Library Workforce–A Canadian Experience. McConville, M. ed., 2017.Research methods for law. Edinburgh University Press. O'Sullivan, M.K. and Dallas, K.B., 2017. A collaborative approach to implementing 21st century skills in a high school senior research class.Education Libraries,33(1), pp.3-9. Travis, T.A., 2017. From the classroom to the boardroom: the impact of information literacy instruction on workplace research skills.Education Libraries,34(2), pp.19-31. 6