Academic and Employability Skills in Business and Tourism

This report covers the importance of academic and employability skills in business and tourism, including marketing, legal issues, leadership, financial management, and human resource management. It also discusses the challenges faced and strategies used to overcome them.

ACADEMIC AND
EMPLOYABILITY
SKILLS

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Academic and Employability skills ...........................................................................................3
Role of marketing in Business and Tourism .............................................................................4
Legal Issues in Business and Tourism .......................................................................................4
Leading and managing in Business and Tourism ......................................................................5
Managing Financial Resources ..................................................................................................6
Managing Human Resource........................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Academic skills plays an important role in defining success of every individual as it facilitates in
increased productivity along with success. Many of the skills acquired at academic level can be
transferred and used in professional career. Students can perform better if they have relevant
skills. There are various methods by which individual can become productive and can take
advantage of many emerging opportunities. It is needed to upgrade skills regularly in order to
promote self growth. Academic skills helps students in encouraging in order to make them more
productive. This project report is based on reflection of various modules that I have studied . It ill
cover challenges level of learning along with formulation of strategies so as to become an
effective learner.
TASK
There are various opportunities that a learner can grab by upgrading skills and by continuous
process of learning. It facilitates students in becoming more productive and efficient. I have
studied various modules in my academics and following are journals of skills and description.
Academic and Employability skills
While working on this module. I have got insights of academic and employability skills and how
it is important in becoming me more productive. Before this module, I am not aware about
various application of academic skills and how it can be used in making students more
productive. But after completion of this module, I have realised that my self confidence have
raised and cab feel difference in my learning and knowledge. In this module, I have got insight
of conducting effective research in order to interpret collected data. There are various sources by
which I can collect data and can be used in my professional career. It will help me in academics
as I can analyse data in order to take effective decision. In addition to that, I have also acquired
report writing skill by which I can write effective project report along with make it more
presentable by presentation skill. Further, I have learnt employability such as critical thinking
and team work collaboration. In the initial stage of this module I have faced difficulty in
evaluating effectiveness and how it can be used in practical manner. As this topic is new for me
and faced difficulty but I have formulated plans in order to overcome from this barrier. So I have
decided to conduct group study in order to apply team building collaboration spirit and how it

can be used in strengthening relationship among my peers. Further, I have solve problem of my
peers by providing feasible solution to their issues. The effectiveness of my decision is evaluated
by taking feedback from peers.
Role of marketing in Business and Tourism
In this module, I have come to know that Marketing plays important role in making customer
aware about company's offering and products. It is important to use right marketing tool in order
to reach larger customer base. In addition to that, I have studied about Marketing Mix and how it
can help business in directing towards attainment of goals. It s important formulate effective
marketing plan in order to provide clarity workforce what they have to perform that could lead to
customer satisfaction. In this project. Before this module, I am not aware about use of digital
marketing in business. It is one of the cheapest marketing digital tools which helps in attracting
larger customer base. By opting this tool, many businesses have promoted their business. I was
not aware about how it can impact on tourism industry. As most of the audience are available on
social media platform and it becomes easier to engage them through flashy and eye catching ad
campaigns. Now a days, companies are promoting their business on digital platforms and attract
larger number of people. While working on this module, I have face little bit difficulty over
Marketing Matrix and how to identify customer needs and demand as it is a complex and time
consuming process. But by the help of internet I have come to know that there are various high
tech software, by which people can collect and interpret data from various digital platforms.
Through this module, I have learnt effective communication skill and how can I use in my
professional career. There are various application of marketing that makes business successful.
Legal Issues in Business and Tourism
Before this module. I was not having knowledge of legal issues in business and tourism and
business. There are various laws and legislations formulated by government bodies and
companies have to comply with or in case of non compliance, company may be penalised. So it
is important for company to follow all rules and regulations for smooth functioning of business
operations. In this module. It discuss about package and travel regulation for tourism companies
and tender process. Further, this module covers managing customer data. It is important for
companies to protect customer data and in order to maintain confidentially of customer. It also
briefly discussed about duty of care while operating business. There are various act discussed in
this module related to tour and travel. I have learnt about process of licensing and permitting

issues, advertisement and marketing issues, infrastructure related zonal laws and protection of
intellectual rights. At the beginning of this module, I was feeling nervous as this topic was new
for me and needs lots of knowledge to understand. In order to overcome this challenge, I have
taken help of various journals and articles. They provided me with laws and legislations needed
in business and tourism. It helped me a lot in gaining relevant information in order to effective
completion of this module. With the help of articles and journals, I can successfully accomplish
goal which I have set for.
Leading and managing in Business and Tourism
In this module, I have come to know about various management functions which are needed for
carry out business operations successfully. It is needed to manage all activities of business and to
align them in such a manner that it yields higher profit. By streamlining all business activities
makes management process smoother. While working in this module, I have gained knowledge
of business that creates value in order to provide better customer satisfaction. There are various
traits of leaders which is needed for managing business activities. How new values are created
and how companies focus on providing economic needs while operating business. Leadership
traits helps business in guiding and instructing workforce so that they can put their efforts
towards attainment of goals and objectives. There are various theories which helps business in
managing their resources towards accomplishment of goals. The traits which I have studied in
this module are adaptability, team oriented, entrepreneurial and passionate. These are some traits
which help company in leading company towards successful. Company can be more efficient if
it have potential leaders who have ability to guide company towards fulfilment of both short term
and long term objectives. I have learned leadership skill by this module and have applied with
my peers. I have this skill but wanted to enhance in a better way but this module helped me in
gaining this skill. This skill I can use in my professional career as by directing and guiding my
team mates in an effective way in order to promote development. I have faced little bit challenge
in this module but with the help of peer simulation, I have successfully applied this skill in an
effective way. All my peers appreciated me and I was very happy after completion of this
module. I have read biography of various successful leaders and how they reacted towards a
problems and what steps they have taken to guide and instruct team mates. This strategy works
well for me as it helped me in getting information needed for this module.

Managing Financial Resources
In this module, I have studied about finance and its applications in business. I have also get to
know about importance of finance and how it can help in expansion of business. There are
various topics covered in this module of finance such as importance of finance and how it can be
used in making business more successful. It is important to allocate financial resource in such a
manner that it yields higher profit. I have come to know about various golden rules of accounting
and how important is to manage financial resources. If a company do not allocate funds in right
manner then later on it will face difficulty in operating business. So it is important to use funds in
a proper manner so that it yields higher return In this module, I have studied that how managing
financial resources can impact on firm's profitability and reduced cost. It is needed to formulate
budget and effective strategies so that company would not face any shortage in future. I have
also understand concepts of managing financial records as it helps companies in providing
economic stability. This module gave me insight of saving money and how it can be utilised in
doing other task in order to make process cost effective and smoother. Financial planning is term
in which I have faced difficulty at beginning of this module but by the help of teachers, I have
gained relevant information and tactics for formulating budget. As I was lacking in analysation
skill but I have consulted with my teachers and they have guided me in a polite way. This
strengthens our relation. The skill that I have learned by this module is financial management
and budget that can be sued in my personal and professional life. I can maintain fund for
effective learning in future. I can make financial decision by this skill and use remaining fund in
other activities.
Managing Human Resource
It is one of the interesting topic that I have studied. As I have keen interest in Human Resource
and I have taken it seriously in order to gain extra knowledge. It provides me insight of various
HR functions that are needed to perform while remaining at post of HR. Before this module, I
only know about recruitment and selection function but later on while studying this module, I
have come to know about other function of HR. It is needed to manage human resource in such a
manner that it put its efforts in right direction and towards attainment of goals. It is very
important function of every business organisation. In this module, I have studied about
importance of human resource management or company may recruit wrong candidate for vacant
job position in company. It provides with framework which helps management in managing

Human Resources in an efficient manner. Managing Human Resource involves various process
such as hiring right candidate for vacant job position, training and development sessions and to
provide foster environment so that employees can work with their peak potential. It will help
company in retaining existing staff along with attracting young talent. It increases efficiency of
employees and makes easier to attain organisational goals. I have studied about organisational
culture and how it affect company's performance. It is important to provide favourable working
environment so that employees feel valued part of organisation. In the middle of this module, I
have faced difficulty in understanding what are the methods by which employees performance
can be measured and why it is important to manage workforce. But I have taken help of HR
books and they have helped me in getting relevant information. I have made schedule to
overcome this issue and given lot of time to improve understanding over this topic. After
completion of this module, I can feel confident and can use in my professional career.
CONCLUSION
From the above reflection report, it was concluded that all the modules helped me in getting
information and I can use in my professional career. Academic and employability module helps
me in getting and gaining relevant skills which are needed in academics and employment. While
working on this module, I have faced many challenges but with the help of my peers I have
overcome. I have also faced difficulty in other topics too as they were new for me but with the
help of internet and teachers I have successfully completed them. Journals and articled helped
me in getting relevant information at various topics. All the above modules are helpfun in my
academics and professional career. All the skills that I have acquired can be translated into
professional career. It is needed to have relevant skill so as to take advantage from it.
REFERENCES
Books and Journals
Horne, M.S., Williamson Jr, T.S. and Herman, A., 2018. The contingent workforce: Business and
legal strategies. Law Journal Press.

Ledbetter-Cho, K., O’Reilly, M., Lang, R., Watkins, L. and Lim, N., 2018. Meta-analysis of
tablet-mediated interventions for teaching academic skills to individuals with autism. Journal of
autism and development, 48(9), pp.3021-3036.
Lin, W.L., Ho, J.A., Sambasivan, M., Yip, N. and Mohamed, A.B., 2021. strategy on brand
value: The role of R&D intensity. Technological Forecasting and Social Change, 171,
p.120946.
Nezamova, O. and Olentsova, J., 2020, October. The role of marketing in increasing
competitiveness of the region. In Proceedings of the 2nd International Scientific Conference on
Innovations in Digital Economy: SPBPU IDE-2020 (pp. 1-6).
Nisha, S.M. and Rajasekaran, V., 2018. Employability skills: A review. IUP Journal of Soft
Skills, 12(1), pp.29-37.
Rasheed, D.S., Brown, J.L., Doyle, S.L. and Jennings, P.A., 2020. The effect of teacher–
childrace /ethnicity matching and classroom diversity on children's socioemotional and
academic skills. Child Development, 91(3), pp.e597-e618.
Suleman, F., 2018. The employability skills of higher education graduates: insights into
conceptual frameworks and methodological options. Higher Education, 76(2), pp.263-278.
Treiblmaier, H. and Beck, R. eds., 2019. Business transformation through blockchain (Vol. 1).
Cham, Switzerland: Palgrave Macmillan.