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Marketing Mix for Tesco : Assignment

   

Added on  2020-12-10

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Marketing Mix for Tesco : Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................3Overview on Tesco.....................................................................................................................3Marketing Mix for Tesco............................................................................................................3CONCLUSION................................................................................................................................7REFRENCES...................................................................................................................................8
Marketing Mix for Tesco : Assignment_2

INTRODUCTIONMarketing Mix refer to manufacturing right product, at right place and price with rightpromotional strategy (Alex, 2012). It consider multiple area such as product, price, place andpromotion which is an essential part of comprehensive business plan. In order to launch newproduct or to conduct any modification on existing product business emphasize on marketingmix to make effective strategic decision in favour of company (Kotler and Armstrong, 2015). Forthe better understanding of the report Tesco company has been selected which is a multinationalgrocery store whose headquarter is in UK. It terms of worldwide gross revenue it is third largestretailer that deals in all basic necessity item, clothing, books, electronic and so on are offeredunder one roof. This report makes the deep discussion about the 5P's of marketing mix that isProduct, Price, Place, Promotion as well as People for respective company. Overview on TescoTesco is a market leader of multinational grocery store that sell wide variety of goodsunder one roof due to which it earn huge revenue as it provide convenience to the customer byallocating wide range of products at reasonable range. It has been operating for more than ninetyyears in approximately thirteen countries and has more than seven thousand stores all around theworld. Thus, due to expansion and renowned image it has strong base of loyal customers thatgenerate huge profit for the company like in 2018 its revenue was around £57,000 million.Moreover, to gain competitive advantage or overpower competitors Tesco has taken patent overvarious technology which are valuable for the core business this strategy helps respectivecompany in attracting various projects and clients. Furthermore, to maintain its position selectedcompany should constantly bring technology and do innovation to maintain as well as attractnew clients. Hence, Tesco has fulfilled the need of customer by provide high quality product atcheapest price to maintain the brand image of reliable product by gaining the loyalty of thecustomer for respective brand. Marketing Mix for TescoProduct: Product refer to the goods or services designed by company to satisfy the needof customer (Menegaki, 2012). In order to differentiate product from competitor's product,company must design its product in such a manner it carries unique features and have supremequality. This helps the company to reducing the numbers of choices or alternative for the
Marketing Mix for Tesco : Assignment_3

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