Marketing Management: 7Ps of Marketing and Marketing Plan for Tesco

Running head: MARKETING MANAGEMNT
MARKETING MANAGEMNT
Name of the Student
Name of the University
Author Note

1MARKETING MANAGEMNT
Table of Contents
Part A:..............................................................................................................................................2
7p’s of Marketing:.......................................................................................................................2
Product:....................................................................................................................................2
Price:........................................................................................................................................3
Place:........................................................................................................................................3
Promotion:...............................................................................................................................4
People:.....................................................................................................................................4
Process:....................................................................................................................................5
Physical Evidence:...................................................................................................................5
Analysis:......................................................................................................................................5
Part B:..............................................................................................................................................6
Marketing Goals and Objectives:................................................................................................6
Marketing Mix:............................................................................................................................6
Action Plan:.................................................................................................................................8
Evaluation Process:......................................................................................................................8
References:....................................................................................................................................10

2MARKETING MANAGEMNT
Part A:
7p’s of Marketing:
The marketing mix is the combination of the various factors which in influential on the
marketing activities of the firm (Armstrong et al. 2015). The marketing mix defines the putting
of the right products in the right place with right price and through right promotion (Hashim and
Hamzah 2014). However, the marketing mix also denotes the placement of the products for the
right people with proper physical activities of the firm. The 7p’s of marketing mix is the
modification of the 4p’s of marketing mix. The chosen company Tesco is one of the supermarket
leading in the international market. one of the major competitors of the company is the
Sainsbury. This section applies the 7p’s of marketing mix on both the company in order to
identify the difference and similarities with the both for marketing activities. The 7p’s of
marketing mix are:
Product:
A wide range of products is offered by Tesco which includes clothing, electronics, foods,
financial services and others. The numerous products of different categories are capable of
meeting the needs of the customer. In addition, for identifying the needs of the customers, the
company has expanded to the online marketing. In the retail stores, the company offers free
music and grocery delivery service to the along with the 40,000 other products (Al Muala and Al
Qurneh 2012). The consumers are given provided with the options to choose from the variety of
the products which includes different brand, regions, production type, international cuisine in
foods and so on.

3MARKETING MANAGEMNT
On the other hand, the Sainsbury also provides its customers with the choice of varied
range of products such as the toiletries, foods, stationaries and others. the company in its retail
stores offers 30,000 variety of products. Unlike Tesco, the company has categories its products
in terms of premium quality, organic, Be Good to Yourself, Home Collection and many others.
Price:
In terms of attracting the customers, Tesco attempts to maintain the low price of the
products without the lowering the quality of the same. The company has achieved remarkable
accomplishment and the competitive advantages in the international market leaving one of the
oldest brand Sainsbury behind. In addition, Tesco uses strategies which allow the customers to
collect points for future purchase which converts into money at the time of purchasing
(Christopher and Peck 2012). Apart from this, Tesco uses price-promotional strategy for loyal
customer which provide them discount.
The pricing strategy of Sainsbury is based on the quality of the products. Unlike Tesco,
the price of products is determined not in terms of the customer preferences, but in terms of the
quality of the products. This means that the higher the quality is, the higher the price. The
company uses the competitive price policy rather that the price cutting policy.
Place:
The headquarter of Tesco is situated at the Chestnut, Hertfordshire, England, whereas the
stores of the company are spread all over the world. The firm uses both online and offline
distribution channels for its products and service. The stores of the firm are of six different kinds
such as Tesco Extra, Tesco Metro, Tesco Express, Tesco Homeplus, Tesco Compact and Tesco