Digital Marketing: Types, Importance, and Strategies

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Table of Contents
Introduction......................................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK...............................................................................................................................................3
Digital marketing....................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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Introduction
This report is based on the literature review on digital marketing, which helps in better
understanding the concept of digital marketing. Digital marketing is also known as online
marketing which help an organisation in promotion of their brand by connecting its potential
customers with the help of internet and other digital communication tools. It includes various
tools such as email, social media and web based advertisement etc. digital marketing is all about
using online data to realize marketing objective. Other than this it can be say that it is a art which
is used by an organisation for formulating marketing strategy which target a particular group of
customers online. According to current scenario internet open a variety of opportunities for an
organisation. Digital marketing is a cost effective and time management technique for an
organisation. It is a term which is used for targeting, measuring, and interactive marketing of
various products and services using digital technology to reach a wider range of viewers, turn
them into customers & retain them for long period. This report include a literature review on
digital marketing.
MAIN BODY
TASK
Digital marketing
According to (Indrajeet, 2020), digital marketing refers to a marketing approach which
help an organisation in effectively connecting the large number of target audience with the help
of various available digital media channels and platforms. This type of marketing approach
includes various channels which are content marketing, email marketing, social media
marketing, and mobile marketing and so on. All these channels helps an organisation in
effectively creating a marketing strategy to reach and connect the target customers of company.
It is a cost effective and have a great commercial impact on a business. It is a modern marketing
strategy which take place through digital means.
Now a days with the increase in development of country people are more actively use
internet. This will help company to easily promote their brand over internet which assist
organisation to reach a large number of people at a single point of time. Which will reduce the
cost of selected company and also save time of company. Digital marketing use various
important strategies which all are work together for generating traffic, creating awareness and
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