Use of Digital Marketing in a Specific Communications Strategy

Use of digital marketing in a specific
communications strategy
Name & ID

CONTENTS
• Introduction
• Examples of reviewing digital marketing
• Two brands have been taken for reviewing digital marketing
• Promotional mix
• Effectiveness and rank the examples in order of effectiveness and utilizing the social media measures
• Conclusion
• References

INTRODUCTION
In the modern world, the environment is surrounded by the digital
media by making the use of smartphones, computers, games to
have access of internet. The term digital marketing is mainly
described as marketing efforts took place on the digital device.
The business uses several different channels to stimulate
customers for the purchase of products and services. It involves
the use of technology to maximise the profits. The business
gained lot of opportunities with the help of internet which made
speed and ease of transferring information everywhere through
digital media.

DIGITAL MARKETING STRATEGY
It is an concept of marketing which makes the use of technology
for advertisement and promotion of the organisation offering in
the market. The company message is delivered to the customers
through the several digital channels such as websites, e-mails,
mobile applications, search engine etc. In the modern digital
world the companies make use of several system of digital
marketing channels to advertise their brand on online platforms
so as to reach at larger audience all over the world. The digital
marketing is all about using data for realising marketing
objectives and marketing strategies are formulated by targeting
particular group of customers online.