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British Telecommunication Company Analysis

   

Added on  2020-10-05

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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................5
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INTRODUCTIONMarketing is a business activity which is involved in promoting and selling of product orservices through various means such as advertising, market research etc. Marketing mix is a setof tactics used by an organisation for promoting its product or brand in the market. Thispresentation is based on British Telecommunication company, which is headquartered inLondon, United Kingdom. It is the largest provider of broadband, fixed-line and mobile services.It also facilitates IT services and television subscription (Fuhs and et. al., 2014). This reportconsists the study of marketing mix of the British Telecommunication company which includesthe 7 elements of marketing mix, such as, Product, Price, Place, Promotion, Process, People andPhysical evidence. This enables the firm to increase its sustainability for long run and maximiseprofitability. MAIN BODYMarketing mix is a set of actions which are used by the company to promote its brand orproduct in the target market. The marketing mix of the British Telecommunication examines thebrand which consist of 7Ps namely Product, Price, Place, Promotion, Process, People andPhysical evidence. These crucial elements are explained below -Product -It is a set of tangible or intangible goods or services which a customer requiresand are willing to pay a specific amount for its purchase. British Telecommunication isfamous because of its standard quality services and products. With the help of newtechnology, the company has extend its product line which ranges from goods andservices of customer (Allan and et. al., 2014). It includes Landline telephone, mobilephone, digital television, communication via fibre optics etc. The firm analyses theopportunity and gain an advantage to be the first mover in the market. It adapts the latesttechnologies easily through internet. This leads the company to earn more profit byrendering its product or services to the target audience. The telecommunication industrywill gain brand loyalty as well as customer base.Price - Price is one of the most important element of marketing mix. It is the exchangevalue which is charged on a product or service which are offered to its target audience.British telecommunication uses this element by providing the services which are valuefor money (Rabiner, D.L., Godwin, J. and Dodge, K.A., 2016). They make cost effective1
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