Impact of Olympics on Host Countries: Economic, Social, and Environmental Factors
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Added on 2023/01/05
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This report analyzes the major impacts of hosting the Olympics on a country, including economic, social, and environmental factors. It provides recommendations for dealing with the negative aspects of these impacts.
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EXECUTIVE SUMMARY The following report consists of major impact of Olympics in a country that is hosting the games. These impacts are divided into three factors that are economic, social and environmental. Along with these impacts the report consists of various suggestions for the hosting country in order to deal with the negative aspects of these impacts on nations. 2
INTRODUCTION “Global events are the events of limited duration that have a global reach, require significant public investment and have an impact on the population and built environment.” (Organisation for Economic Cooperation and Development) Various examples of global events can be Olympic games, World Cups, Cultural Festivals and so on. These events are used as a great opportunity by a number of countries to successfully stimulate growth and development for their economy. These are also leading to local development and are leverages by countries to ensure huge long-term investments in infrastructure. There are a number of issues that are faced by countries while such events are taking place. These issues can be positive as well as negative. The positive issues can include the infrastructural development in country, generation of employment for unemployed, raise in tourism and income from tourist activities which is increased during such global events takes place (Liu, 2017). On the other hand the negative issues may include loss of natural resources due to huge projects of infrastructure that is carried on for these events. It is often seen that employment generated is for a short period of time and the individual are again left unemployed once the events are closed. Other than this the natural habitat of hosting country also faces problems of increased waste due to increase in tourism and not proper waste management system by organisers. The major aim of the project is to “To analyse various social, economic and environmental impact of Olympics on the host countries”. In order to critically analyse the impact of these events the analysis in the following report considers the Olympics events that took place in Beijing in 2008, London in 2012 and Rio de Janeiro in 2016. Analysing all these various recommendations are provided for organisers of Olympics Tokyo,2020 which will now take place in 2021 due to the pandemic of COVID-19. ANALYSIS SECTION Economic Impact: Promoting tourism:The Olympic games to be held in Tokyo in 2021 is assumed to kick start the economy of Japan. Due to the pandemic of COVID-19 the economy of Japan is devastated just like every other economy. It is assumed that the economy could also be in recession until July 2021. However with launch of Olympic games a number of different economies will see boost. This boost of any other nation will be very negligible when compared 4
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to Japan and the reason behind this will be increase in tourism and economic benefits from the games that will be held for 17 days(Reckart, 2016). Japan also had to face huge losses due to moving games a year further as a result of pandemic. However it is assumed that the surge of tourism in 2021 will counter these losses faced by Japan. The increase in foreign tourism will also help in enhancing the travel balance of Japan. These increases in travel balance are brought through three different channels these are increase in number of foreign visitors and an increase in expenditure per visitor. Therefore, Japan is expected to promote tourism which can help their economy grow after decline due to this pandemic. Long Term Sponsorship:There are a number of corporate sponsors those are helping Tokyo Olympics even after the game have been postponed for a year. There are a number of benefits these corporations are bringing for Japan as they have not asked for return of their billion dollar funds that was invested in Tokyo. The economy of Japan is majorly benefited from these sponsors as they will now remain with them for long run and successfully help in development of economy. The relationship that is brought forward during the games by corporates can be carried out by countries in long run as well. These sponsorships are to bring benefits for both the sponsors and nation. The companies can successfully invest in countries even after the hosting of games is completed. If the relationship is carried on for a long amount of time the country can be affected through revenues created by sponsors, manufacturing units opened by sponsors and tax that is paid by sponsors in order to run their business in the nation. In this way economic condition of japan can be enhanced by long term sponsorships. Increasing Employment:There are a number of employment opportunities generated during the hosting of Olympics. The major employment that are provided by game are directly related to it directly and only for a short period of time. An indirect boost in the employment around the game is hosted is one of substantial part that is promised in the hosting country or city. The organisations that are related to games start massive hiring but the negative part is that these jobs start to dissipate as the closing ceremony takes place(Kim and et. al., 2019). The overall employment is not only affected due to these organisations who take responsibility of games but there are a number of employment opportunities that are generated by investment, tourism and various other game related stimuli. Even though the employment opportunities are not for long run but the infrastructural development caused due to Olympics are for long run and helps the future in nation. Not all the jobs generated by Olympics are temporary as there is 5
increase in transportation sector and the employees those who are working in these sectors keep on working even after the Olympic games are closed. Social Impact: Culture Experience Impact:The Olympics in 2021 will be held in Tokyo, Japan. The culture of Japan is often considered to be secluded. They have not opened up to different cultures successfully in past few decades. The reach of Olympics is huge enough as it reaches to a number of individuals through out the world who belong to different origins, races, ages as well as social positions. Also the Olympics ceremonies have evolved overtime that are successfully demonstrating various various dimensions of different culturesand promoting them in front of large gatherings. Also after the 2016 Olympics in Rio the culture Olympiad have been launched that is helping in promoting, prioritising and rediscovering the traditional culture in Japan. This is now conducted in Japan itself within the young generation, however it will be soon shifting to an international gear in coming time. The Japanese culture can reach to a number of nations through showcasing it during Olympics that is a great advantage for the nation. Increase in prices for locals:One of the major drawback of Olympics that is affecting the society of the hosting country involves increase in price of goods and services for locals. The rate of inflation in countries that are hosting Olympics are increasing rapidly. There are a number of businesses that aim at achieving huge profits at the time of games. They increase the prices of goods and services in order to increase their profits from the travellers and tourists(McConkey and Menke, 2020). This effect of inflation is negatively affectinglocals of countries because along with the tourists they are also required to buy goods and services at a higher price. This requires attention from the local as well as national authorities as they need to take charge and control inflation. It is necessary to make sure that along with inflation the spending power of locals is also increasing. Environmental Impact: Infrastructure:There are huge development seen in the infrastructure of the countries where Olympics is hosted. Huge amount of investment is done in these regions and the government and ruling party in nation takes care of the development of transport such as airports, railways and roads along with the stadium in which Olympics will be held. However this is also negatively affecting environment as well as flora & fauna of the region. It is necessary to make sure that the infrastructure so developed are sustainable to bear the natural disasters such as 6
earthquakes that are a regular deal in country like Japan. A number of trees are cut to free area for infrastructural development leading to deforestation. Large amount of waste pollution:There are a number of tourists visiting the city that is hosting Olympics from all around the world. This is leading to generation of huge wastes and that is required to be managed well by the authorities. Examples can be taken from the Olympics that was held in Rio where the city was provided with a chance to clean all their bays, waterways as well as beach fronts. However it was not successfully conducted in Rio and the goal of achieving 80% water sanitization was not met successfully(Gérard and et. al., 2020). In addition to this the pollution in waterways increased due to increase in tourism at the time of Olympics. One of the major issue of waste in Olympics is also related to food waste. Due to preparation of around 15 million mealsit is assumed that the amount of food waste will also be considerable. When considering the London Olympics a total of 2443 tonsof food was waste. It is also assumed that around 21% of this amount was rotted during storage, 34% was leftovers and 45% was food that was thrown away during preparation. Dealing with this wastage and decreasing it to minimum possible quantity is a great challenge for Olympics,2020. CONCLUSION There are a number of impacts of such huge global events that can be seen on the cities and nations that are hosting it. It is necessary for the authorities to analyse all these impacts specifically and take cations regarding it. With the help of following report it can be concluded that there are a number of different factors that are impacted due to hosting such events like Olympics. The major effects are seen in the environment, economy and social factors of country which hosts Olympics. The increase in employment,promoting of tourism and long term relationship with sponsors are some of the major economic impacts of events. Other than this infrastructural changes and waste management are environmental factors. The social factors are the impact on of price changes on locals and the cultural impact on both the tourists and the locals of the area. RECOMMENDATIONS There are a number of factors that are positively and negatively affecting the host country. The organisers are required to tale care of economic, social and environmental factors. 7
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Below mentioned are some of recommendations that will help the organisers to increase benefits and reduce challenges: In order to make sure that the economy is blooming with the help of event it is necessary for organisers to focus upon the promotion of events (Zimbalist, 2020). The promotion of events will help to attract huge amount of visitors and the more tourists will generate more revenue for country. There are also factors related to employment where people are unemployed soon after the events are over. It is necessary for organisers to take care of these factors and generate employment opportunities which can help the locals to be employed even after the event is completed. There are also a number of social concerns faced by the locals while the events are organised. The major problem is that the prices are rising for locals. The fact to be taken care of here is that inflation should be managed by authorities. Also the organisers are recommended to keep the prices moderate (Hatani, 2020). They should not put the burden upon locals to earn profits from tourists. The profit margins must be less and the organisers should focus on earning through economies of scale. In order to deal with environmental crisis that the events can cause it is necessary for organiserstoplantheeventinfutureitself.Themajorfocusistobepaidon infrastructural development in such a way that it does not lead to deforestation or damage to any flora or fauna. One of the major recommendation is to focus upon waste management (Pratt and Chan, 2016). The waste of food is to be minimised through proper estimation of food required, proper storage of food to avoid wastage and applying proper cooking techniques that would not lead to wastage of food in process. 8
REFERENCES Books and Journals Gérard, S. and et. al., 2020. The impact of austerity on the London 2012 Summer Olympics participation legacy from a grassroots sports club perspective: an institutional logics approach.Leisure Studies, pp.1-15. Hatani, F., 2020. The Political Economy of the Olympics: Misconceptions about Sustainability. Kim, Y. and et. al., 2019. The Impact of Mega Sporting Events on Host Country's Destination Images: The Cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships.Sport Marketing Quarterly,28(3). Liu, E., 2017. Branding ideas for the Tokyo Olympics 2020. InAdvertising and Branding: Concepts, Methodologies, Tools, and Applications(pp. 326-345). IGI Global. McConkey, R. and Menke, S., 2020. The community inclusion of athletes with intellectual disability:atransnationalstudyoftheimpactofparticipatinginSpecial Olympics.Sport in Society, pp.1-10. Pratt, S. and Chan, W.S., 2016. Destination image and intention to visit the Tokyo 2020 OlympicsamongHongKongGenerationY.JournalofChinaTourism Research,12(3-4), pp.355-373. Reckart, K.J., 2016. The Impact Increasing Public Investment to Fund the Olympics Games has on a Host Country. Zimbalist, A., 2020.Circus maximus: The economic gamble behind hosting the Olympics and the World Cup. Brookings Institution Press. 9