General Electric Company: Mission, Vision, and Performance Analysis

ACC 6020
ACCOUNTING FOR
MANAGERIAL
PLANNING AND
CONTROL

INTRODUCTION
 This assignment will provide a brief description
about the General Electric Company which will
include its mission and vision, the products it
sells, places where the products are sold and
also investments plans. The assignment will
also provide information about a particular
services or product of the company which
earns plenty amount of money. The researcher
in this assignment is going to explain the
company’s background and what position does
the company hold in the present time. The
information about the company and its
products has been mentioned below.

COMPANY AND BACKGROUND
 The general Electric Company is a multinational
conglomerate company that was founded in the
1892 on 15th April.
 57% of the share of the General electric are
institutional holdings. Vanguard group, Blackrock,
State Street Corporation, FMR LLC and Price T
Rowe are major share holders of the firm.
 . It can be said that the company is looking at
expanding and growing in fields of Aviation and
Renewable energy units. The company is aiming
for better investment in these two sectors to
benefit and gain shareholder within these two
sectors of operations.

STRATEGY
 Cost Leadership strategy : Under this
strategy of business the company seeks
to have the lowest cost of operation
within the industry to have an
competitive edge over others within the
market.
 Differentiation strategy: Under this
strategy differentiation of product is one
of major process through which
companies seek competitive advantage
over others in the market.