Accent Group Limited's Business Model for Online Sports Footwear Sales

Running head: THINK BIG
Think Big
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THINK BIG
Executive Summary
Accent Group Limited offers the high quality sports footwear from diverse brands. The current
internet-driven world has the considerable influence on the customers’ purchasing decision
making process. The customers can select any of the option as per their queries and gather the
necessary information prior to place any order. The product specifications would be included in
this app for providing the best experience. The motto of the company is to offer the best quality
products and services to the customers and maintain a commendable relationship to gain their
loyalty. The study develops the knowledge about the specific recommendations for the
betterment of the services.

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Table of Contents
1.0 Introduction................................................................................................................................3
1.1 Business Model..........................................................................................................................3
A. Building Blocks..........................................................................................................................3
B. Interrelationships.........................................................................................................................7
1.2 Critical Success Factor..............................................................................................................8
1.3 Downside Risks.........................................................................................................................9
1.4 Business Model Changes...........................................................................................................9
1.5 Conclusion.................................................................................................................................9
1.6 Recommendation.....................................................................................................................10
References......................................................................................................................................11
Appendix........................................................................................................................................13

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1.0 Introduction
Accent Group Limited has captured the leading position in retail and distribution industry
of the lifestyle footwear. The 420 stores across 10 different retail banners are involved with the
exclusive distribution rights that are serving almost 10 international brands across New Zealand
and Australia. Some of these major brands are Mererll, Podium Sports, The Athlete’s Foot,
Platypus Shoes, Dr. Martens. Sperry Top-Sider, and many more (Accentgr.com.au. 2018). The
company maintains the uniqueness to deliver the best value propositions to the customers.
However, considering the current pace in the changing needs, the company has decided to use
the internet sources to develop their online services (Accentgroup.org. 2018). The customers can
get access to the online products and customer services through their mobile devices. The study
will thus develop the complete understanding of the business model to analyze the product
feasibility.
1.1 Business Model
Accent Group Limited offers the high quality sports footwear from diverse brands. The
current internet-driven world has the considerable influence on the customers’ purchasing
decision making process. The official app of the company would provide the opportunity to get
access through the mobile device for ordering any product, gathering information about the
product specifications, and receiving the relevant customer service. The further study would
present the idea about the business model of the company to measure service feasibility.
A. Building Blocks
 Customer Segment