Presentation for Online Enterprise

PRESENTATION FOR ONLINE ENTERPRISE
ARZU’S FOOTWEAR COMPANY

SWOT ANALYSES
STRENGTHS WEAKNESSES
 Able to create a good web design
 Effective calls to action
 Useful relevant and content
 Effective navigation
 Confusing website structure
 Lack of checkout process
 No much options for the website creation
OPPORTUNITIES THREATS
 New improved technologies
 Latest market design
 Better marketing strategies
 Arrival of new competitors
 New rules or regulations
 Spam & unwanted advertising

INTRODUCTION OF MY COMPANY
 ArZu’s is a footwear company based in UK which sells various brands sc such as Nike Adidas , Vans and many others. In the recent years, the
company has grown rapidly online. It serves all types of customers with their different choices. The customers are found to be happy with the
price standards of the products and the variety it offers. Moreover, the it has engaged itself in the charity works. It is involved with sponsoring
and supporting children and cancer patients. The mission of the company is to provide best quality product to the customers by the help of its
strong supply chain system and customers oriented strategy. It is evident that the company will be successful in the coming years. The brands like
Reebok, Converse, Rockport are famous brands endorsed by most of the population in the United Kingdom . The ArZu’s Footwear company will
help the customers find all the brands in a single platform.
Nike
Adidas
Puma
Vans
Reebok
Converse
UGG
Rockport
Clarks
Timberland

BUSINESS CANVAS MODEL
Adidas
Reebok
Vans
Puma
Timberland
Dealer of footwear
Online platform,
Competence and
tool management
Reliable product at
standard cost
Focus on customer
satisfaction
Maintenance of
the brands and the
product’s quality
Through online –
platform and
websites
Online services
Enthusiastic
Youngsters
Pragmatic
marketing and product development
Product ordered through online
Payment done through online after the delivery of
the product to the customer .

WEBSITE 1: NIKE
Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of
Oregon track athlete Philip Knight and his coach Bill Bower man in January 1964.
KEY FACTS SLOGAN SELLING
 Headquarters: – Washington County,
Oregon, United States
 Founded: – 1964 (as Blue Ribbon
Sports)
 1978 (as Nike, Inc.)
 Employees: – 38000(May 2011)
 Website: – www.nike.com
“Just Do It.”

NIKE WEBSITE FEATURES
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