Managing Accommodation Services in Hospitality Industry

This presentation discusses the scale and size of accommodation services in the hospitality industry, their ownership, grading system, and the role of online review sites. It also covers the effects of digital technology trends on accommodation facilities.

Managing Accommodation Services

Identify the scale and
size of the
accommodation
services found within
the hospitality industry
Accommodation services is a wide sector of hospitality industry, vary
from bed and breakfast to luxurious hotels. These services offers all the
basic facilities to their guest and make sure that they feel comfortable.
They provide a place where people could eat, sleep and enjoy their
personal time. Better accommodation services served by different hotels
provide them a competitive advantage in the hospitality sector and helps
in attracting large customer base. Size and scale of accommodation
services are discussed below in detail:
 International Services
 Mid-range services
 Limited services

The different forms
of ownership
available to
accommodation
services
There are various kinds of accommodation services in
hospitality industry which are categorised into commercial and
non - commercial services.

Non-commercial
accommodation
services
The services are owned by single family or on small level that offers
private rooms to customers. These are further classified into:
 Guest houses - Guest are provided with a small room where they can
cook, do laundry on their own and could enjoy their personal space
(Morishita, 2020).
 Home – stays - Services are shared by the family with guest which
includes meals, bathroom and all basic requirements.
 Caravans - It is a vehicle like a van or wagon that includes all the
basic facilities within itself and could be taken from one place to
another.

Commercial
accommodation
services
These services are owned by some company or corporations and mostly
have a large chain of their brand in different countries. These are further
categorised into:
 Hotels
 Bed and Breakfast
 Motels

CONTINUE
…
 Proprietary ownership
 Leased
 Franchise
 Managed

The role that, grading,
classifications systems
and online review sites
play when potential
guests look for and
book accommodation
The grading system helps in informing customers about the services
and standard they could expect from different kinds of
accommodation services. This system is also known as star rating
system which are mentioned below:
1 star
2 star
3 star
4 star
5 star

Grading system Concept Examples
1 star These types of hotels provide limited amount of services and
posses minimum staff. These are mostly located near fast food
centres or restants.
Stanley Hotel is a type of 1 star hotel in UK.
2 star These offers basic requirement such as television, phone,
clothing racks, etc. to their guest and have housekeeping
services. These are situated on express highways (Bačík and et.
al., 2019).
Corbigoe Hotel a UK based hotel comes under this category.
3 star They provide quality services and have spacious rooms. Other
than basic needs they provide extra facilities such as Wi-Fi,
décor and closet to their guests. These are located near major
cities.
Brook Hotel is a 3 star hotel in UK.
4 star They provide an upscale experience to their guest. The rooms
have king sized bed, lavish and comfortable bedding. They also
offer fitness centre, tennis court and gaming zone facilities to
their guest.
The Tower Hotel is a kind of 4 star hotel in UK.
5 star They provides luxurious facilities to guests and have their
presence in international level. The services given by them
includes pools, massage centre, hot tubs, bars and many more
(Gheribi, 2018).
The Savoy a UK based 5 star hotel.

Role of Online
review sites
Online reviews plays crucial role in providing brief information about
the services and standard of various hotels. Online sites such as
Tripadvisor, Booking.com, Expedia and many other are come of the
trusted sources used by customers in order to gain information of hotels
(Sufi, 2019). These sites help in evaluating performance of different
accommodation services and also maintain their reputation in
hospitality industry. Most of the people in today's world of
digitalization trust online reviews and prefer to stay there which have
good online rating. Hotels could improve their online rating or reviews
by providing best customer services.
 Develop brand goodwill
 Motivate consumer to book directly

Trends in
accommodation
services -
 Digital and technological trends - It is undertaken as one of an
efficient trend that support hotels to influence to larger amount of
consumer in lower period of time. By the support of utilising digital
technology, the Ritz hotel is capable to offer real time insight to their
consumers and also resolve the problems of consumer quickly and
timely.
 Themed and concept hotels - This sort of hotels is generally
developed, created, featured and décor on a certain structure like
well-known destination, theme part and many more.
 The trend of accommodation facilities influence individuals who are
effectively found in various cities as effectively.

The effects of digital
technology on
accommodation
facilities
 Increase consumer base level
 Increased loyalty
 Real time guest insights

Conclusion
 From the above report, it could be concluded that different
types of accommodation services offers various kind of
facilities to their guests. Different departments of
accommodation services such as front office, housekeeping and
security plays important role in maintaining reputation of a
particular hotel. It has been observed that front office supervise
all the activities of people staying in hotel while housekeeping
department overlooks their requirements and are responsible
for keeping hotel clean.

References
 Alrawadieh, Z. and Alrawadieh, Z., 2018. Exploring
entrepreneurship in the sharing accommodation sector:
Empirical evidence from a developing country. Tourism
Management Perspectives, 28, pp.179-188.
 Bačík, R. and et. al., 2019. The impact of selected quality
management attributes on the profitability of top hotels in the
Visegrad Group countries. Polish Journal of Management
Studies. 19.
 Baig, S. and et. al., 2019. Rural tourism, income and rapid
urbanization: exploring the nexus using a multidisciplinary
approach for Hunza, Pakistan. International Journal of
Economic and Environmental Geology. 10(4). pp.1-6.