Property Portfolio Analysis of Upper and Lower Scale Accor Brands

Assignment
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Table of Contents
Property Portfolio Analysis of Upper Scale Accor Brand (Novotel)..............................................4
Facilities Provided.......................................................................................................................4
Services Available.......................................................................................................................4
Room Rates..................................................................................................................................5
Revenue Streams.........................................................................................................................5
Housekeeping Functions..............................................................................................................5
Food and Beverage Outlets..........................................................................................................6
Other Services..............................................................................................................................6
Property Portfolio Analysis of Lower Scale Accor Brand (Mercure).............................................6
Facilities Provided.......................................................................................................................7
Services Available.......................................................................................................................7
Room Rates..................................................................................................................................7
Revenue Streams.........................................................................................................................8
Housekeeping Functions..............................................................................................................8
Food and Beverage Outlets..........................................................................................................8
Other Services..............................................................................................................................9
References:....................................................................................................................................10
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Property Portfolio Analysis of Upper Scale Accor Brand (Novotel)
Novotel is one of the most popular upper scale hotel brands managed by the Accor Group of
hotels. Having first been established in France in 1967 (Resource, 2018), it went on to be one of
the most internationally popular luxury hotel brands in the world. Presently, Novotel has more
than 400 hotels in 60 countries all around the world.
Facilities Provided
Novotel provides a wide array of facilities to its customers apart from providing rooms for
staying. The rooms contain Wi-Fi connection, large screen television and also provide access to
music. Novotel also provides a special kind of bedding material to ensure maximum comfort for
the guests (novotel.accorhotels.com, 2018). However, there are certain incremental facilities that
one can avail for paying higher prices which might include better and larger rooms or more
amenities.
Services Available
A whole lot of services are available for the consumers at Novotel. Apart from the food which
the resident can opt through room service or can choose from a number of dishes offered in the
gourmet bar. The kitchens of Novotel boast of authentic food made of the highest quality
materials. Apart from the food there are also recreational facilities offered. It has an elaborate
setup of fitness equipments which can provide opportunities for guests to relax
(Accorhotels.group, 2018).
There are provisions for recreational activities of the children of the guests as well.
Room Rates
Room rents usually depend upon a lot of factors including the location and the time when the
room is reserved. However, the prices of rooms are set according to various facilities that are
provided. Accordingly, there are standard rooms, executive rooms, superior rooms and suites. A
standard room in Paris or London or any major European city might cost anywhere in between
$300 and $400.
Revenue Streams
There are multiple avenues from which Novotel can earn revenue. Apart from the rooms which
are the basic sources of revenue, there are various other services that the hotel provides its
consumers and thus, earns profits. There is an elaborate gourmet bar which provides food and
beverages to the guests according to their preferences. There are also recreational facilities aimed
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